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How to do an SEO Competitive Analysis

2024-06-19T10:17:28+08:00

Article by: Cathal Melinn (https://digitalmarketinginstitute.com/blog/how-to-do-a-seo-competitive-analysis) Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online - using SEO writing amongst other tactics - so where you rank is crucial. After all, the number one spot on Google gets a 27 percent click-through rate compared to only a 0.63 percent CTR for Google’s second page according to Backlinko. An SEO competitive analysis (as an add-on to a full digital marketing competitive analysis) will allow you to see what your competitors are doing with SEO and how you compare to them. It will highlight [...]

How to do an SEO Competitive Analysis2024-06-19T10:17:28+08:00

How to Build & Grow Your Email Marketing List

2024-06-19T10:21:12+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/build-nurture-email-marketing-database-quality-customers) Building up a healthy email list is a successful way to warm up your prospective customers so they are ready to buy. The health of your email list feeds into the success of your business. Particularly with first-party data becoming so important to companies and marketers. The demise of third-party cookies in 2024 makes your email list a key channel for engaging with prospects and customers. In fact, the ‘2021 State of Email Report’ found that 37 percent of brands are increasing their email budget, and just 1.3 percent are making cuts. That just shows the importance and power of email [...]

How to Build & Grow Your Email Marketing List2024-06-19T10:21:12+08:00

What Is Digital Marketing?

2024-06-19T10:04:34+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-is-digital-marketing) You may know the basics of digital marketing or have even set up a social media campaign. But there are many elements to digital marketing and all of them move at a rapid pace, which makes it hard to know everything you need to carve out a digital marketing career. So what is digital marketing? Digital marketing encompasses all of your marketing activities that take place online. Its influence to engage customers grows every year as more people use the internet to browse, connect and buy. According to Digital 2022: Global Overview Report, the number of people using [...]

What Is Digital Marketing?2024-06-19T10:04:34+08:00

4 Key Content Marketing Trends

2024-06-19T09:58:10+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/key-content-marketing-trends-2023) Content never goes out of style when it comes to attracting and converting customers. When it’s done right, content marketing is an effective and cost-efficient (or even free) way to target the audience you want with the information they need. Content marketing is evolving in new and wonderful ways. It’s not just about looking at the formats you should use or the emergence of new channels like Threads, but an acceleration of marketers using AI to increase productivity and combat the dreaded writer’s block - especially when you’re a busy content marketer writing a lot of copy. Let’s look at some [...]

4 Key Content Marketing Trends2024-06-19T09:58:10+08:00

YouTube SEO: Strategies to Rank Your Videos on Top

2024-06-19T09:43:15+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/youtube-seo-strategies)   YouTube is one of the world’s most subscribed social media channels. With endless scope for posting creative video content and campaigns for specific audiences, YouTube is an essential part of any brand’s content marketing strategy. But, to grow your YouTube channel and cut through the noise, optimizing your video content so it can be found in search results is essential. As one of the world’s biggest search engines, knowing how to navigate YouTube SEO will ensure your content ranks and is seen by your audience. Did you know? YouTube boasts around 2.6 billion active monthly users and only the top 10 [...]

YouTube SEO: Strategies to Rank Your Videos on Top2024-06-19T09:43:15+08:00

What Skills Do You Need to Be an Email Marketing Specialist?

2024-06-19T09:42:27+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-skills-do-you-need-to-be-an-email-marketing-specialist)   There’s an email boom in full swing. Companies across the world are rediscovering the power of email marketing as cookies are on their way out and customers expect more personalized and relevant messaging. Since 2017 the number of emails being sent and received every day has grown, according to Statista, from 269 billion to a projected 376 billion in 2025. That just shows the scale of emails arriving in inboxes. It may be easy to create and send an email. But what companies need are email marketing specialists that can write great email copy, create lifecycle flows, conduct [...]

What Skills Do You Need to Be an Email Marketing Specialist?2024-06-19T09:42:27+08:00

What’s Your Angle? Crafting New Angles for Your Content

2024-06-19T09:41:43+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/whats-your-angle-crafting-new-angles-for-your-content)   Do you ever feel like you’re reading (or writing) the same old thing over and over? Whether it’s a listicle, article or review, the net is in repeat mode. For those churning out content regularly, it’s important to brainstorm ideas, know your audience and keep things current. By focusing on quality over quantity, you’ll write exciting pieces that make people want to stop scrolling and read. Now, more than ever, it’s hard to make a case for original content. Most notably, the throwback trend is a popular way to create (or re-create) content. While originality is [...]

What’s Your Angle? Crafting New Angles for Your Content2024-06-19T09:41:43+08:00

The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date

2024-06-19T09:40:58+08:00

Article by: Emma Prunty (https://digitalmarketinginstitute.com/blog/tech-advances-the-importance-of-keeping-up-to-speed)   Do you struggle to keep up with the constantly changing digital marketing landscape? Rest assured, you’re not alone! According to our research, ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future’; 46% of senior marketers have seen the leadership's vision of digital transformation has changed over the past two years, while 58% have moved their marketing budgets from traditional to digital channels. The landscape gets more complicated when you add emerging technologies into the mix. Just look at how artificial intelligence is developing in an extraordinary way,  activities, or how new technologies, like Google’s Search Generative Experience, might [...]

The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date2024-06-19T09:40:58+08:00

5 New Social Media Trends

2024-06-19T09:39:49+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/5-new-social-media-trends) There is a global social media boom right now that shows no sign of slowing down. It’s no longer just about established social platforms such as Facebook and Twitter, there’s a raft of networks gaining traction in the space and causing waves amongst marketers and brands. Take the rise of TikTok, a relatively recent player that continues to explode in popularity, or YouTube, a go-to channel for video-lovers, or Instagram which has refined its formats to focus on video content in 2022. Then there’s a shift in social media demographics as platforms begin to attract bigger audiences and offer more potential to advertise. During 2022, Statista [...]

5 New Social Media Trends2024-06-19T09:39:49+08:00

How to Develop a Social Media Strategy That Drives Brand Awareness & ROI

2024-06-19T09:39:08+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/social-media-strategy) Social media marketing is no longer an option for a brand or business, it’s a necessity. With so many demographics active across social networks on a global scale, it’s where you want to be to engage, influence and convert. To see why, just look at these stats from Digital 2022: Global Overview Report: There are 4.6 billion active social media users—that’s nearly 60 percent of the world’s population The average time spent every day on social media is 2.27 hours 2022 has seen a rise in TikTok, YouTube, and Instagram users People use an average number of 7.5 platforms each month [...]

How to Develop a Social Media Strategy That Drives Brand Awareness & ROI2024-06-19T09:39:08+08:00

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