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Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/diversity-and-inclusion-in-digital-marketing) Although corporations often espouse noble goals around the topics of diversity and inclusion, they need to move from sentiment into action and explore how to progress the narrative from a marketing exercise into something more cultural. This involves applying diversity and inclusion principles into not only their digital marketing content, but also into their day-to-day goals and activities. Some companies do this by setting up dedicated task forces to promote diversity and inclusion. Others incorporate these principles into their mission statements and business objectives. And others make it an integral part of their business practices, such [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/why-marketing-should-lead-your-digital-transformation-and-how-to-do-it) All marketers want to create a better customer experience. It’s what can make or break an organization, as the experience a prospect or consumer has is key to not only driving conversions and revenue but customer loyalty and advocacy. 71% of senior marketers and 61% of mid-level marketers are responsible for digital transformation in their organizations according to research in ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’. Despite this, ‘The 2021 State of Digital Transformation’ found that only 23% of CMOs co-own digital transformation, with IT more often taking the lead. But this shouldn’t be the [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-ultimate-guide-to-marketing-automation) The innovation known as marketing automation promises big things: more leads, conversions and sales, all with less work. 80% of the world's top-performing companies using marketing automation technology for the past three or more years have seen a notable boost in revenue as well as consumer engagement. For marketing professionals, marketing automation offers an exciting opportunity for greater efficiency, cost reduction, and an enhanced customer experience (CX). Embarking on an automation journey for your business may seem intimidating, but with the right advice, it’s easier than you think. Get it right and it will offer great rewards, too. Here, we’ll [...]

Article  by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-make-your-digital-marketing-more-inclusive-for-neurodivergent-consumers) In today’s marketing world, diversity and inclusion in many different areas have become a much more important consideration for brands as well as employers, with many starting to hold themselves accountable and put genuine measures in place. Digital accessibility is the principle of ensuring those with disabilities, such as sight or hearing loss. But many people - like neurodivergent people - have a hidden disability, albeit one that still affects their experience of navigating online. It’s estimated that one in seven people is considered to be neurodivergent. That’s a large portion of the world’s population. Neurodivergent people see and experience [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-optimize-your-organizations-digital-marketing-budget) Whether your business uses traditional means to determine your marketing budget, follows current trends, or has a custom formula based on specific needs, there is a good chance that more of it will be allocated to digital marketing with each passing year. In our research into the evolution of marketing, we surveyed over 500 CMOs and learned that 58 percent of them are shifting their budgets from traditional to digital marketing. Depending on factors such as business type, size, and industry, the actual monetary amount of your digital marketing budget will vary, but you can learn from tips and techniques [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/roadblocks-to-digital-marketing-transformation) There’s no denying it—today’s world moves to the beat of a digital drum. With the dawning of Web 3.0 and the metaverse in motion, now is a crucial time for businesses to embrace digital transformation. Did you know? Spending on digital transformation is likely to exceed $1.8 trillion by 2025 as businesses across every possible sector update their internal strategies and processes for success in the modern age. With an ever-expanding choice of channels and touchpoints to explore, marketing is one of the most vital catalysts for growth in the age of digitalization. Digital marketing transformation is no longer an organizational bolt-on—now [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/why-b2b-marketing-is-boring) “She refused to be bored chiefly because she wasn't boring. ”Zelda Fitzgerald Although B2B marketing can require sophisticated strategies, it is often seen as being less glamorous and trendy than B2C marketing. In fact, according to a WHM survey, 48% of customers have described B2B marketing as “boring”! In fact, B2B marketing campaigns are often very effective (just check out these 13 amazing examples), but many people find it difficult to engage with them. Is your B2B marketing boring your customers? Are you struggling to engage prospects and customers with your campaigns? In this blog, we’ll look at some steps you [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/digital-marketing-kpis-how-to-choose-and-track) You probably already know that digital marketing KPIs (Key Performance Indicators) are a key part of measuring performance through your digital marketing strategy. But with so many options to choose from, and so many businesses going through digital transformations, how do you know where to start or what to shift if you need to try something new? Read on for a practical overview of essential KPIs for digital marketing and how to choose them for your initiatives, campaigns, and communications. What is a KPI? The term KPI refers to a metric that you use as a baseline to measure [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/gdpr-and-marketing) Savvy consumers are aware that their activity and data are being tracked online. That's why it's become so important to have regulations that offer privacy (especially on social media) and allow customers to choose what personal information they share. The General Data Protection Regulation (GDPR) is a law that was introduced by the European Union on May 25th, 2018. This law replaced the Data Protection Directive 95/46/EC and was designed to: Harmonize data privacy laws across Europe Protect and empower all EU citizens’ data privacy Reshape the way organizations across the region approach data privacy Top tip: check out our [...]