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Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/why-digital-marketing-is-important-for-small-business) When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers or even outdoor advertising. Businesses may believe that since they offer a good product or service, it’s just a matter of time until customers find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their traditional and digital [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/diversity-and-inclusion-in-digital-marketing) Although corporations often espouse noble goals around the topics of diversity and inclusion, they need to move from sentiment into action and explore how to progress the narrative from a marketing exercise into something more cultural. This involves applying diversity and inclusion principles into not only their digital marketing content, but also into their day-to-day goals and activities. Some companies do this by setting up dedicated task forces to promote diversity and inclusion. Others incorporate these principles into their mission statements and business objectives. And others make it an integral part of their business practices, such as [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-use-hashtags-in-social-media) When it comes to promoting your brand on social media, hashtags are a great way to drive views, likes, and shares. Previously known as the pound sign (#), the hashtag is a way to make your content discoverable to a captive audience. Hashtags were first widely used on Twitter, but they have become commonplace on other social media platforms including Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Mastering the hashtag gives you a powerful way to engage your audience and increase your social impact at no cost other than the time it takes to do some research and pay attention [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-is-digital-marketing) You may know the basics of digital marketing or have even set up a social media campaign. But there are many elements to digital marketing and all of them move at a rapid pace, which makes it hard to know everything you need to carve out a digital marketing career. So what is digital marketing? Digital marketing encompasses all of your marketing activities that take place online. Its influence to engage customers grows every year as more people use the internet to browse, connect and buy. According to Digital 2022: Global Overview Report, the number of people using [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/5-new-social-media-trends) There is a global social media boom right now that shows no sign of slowing down. It’s no longer just about established social platforms such as Facebook and Twitter, there’s a raft of networks gaining traction in the space and causing waves amongst marketers and brands. Take the rise of TikTok, a relatively recent player that continues to explode in popularity, or YouTube, a go-to channel for video-lovers, or Instagram which has refined its formats to focus on video content in 2022. Then there’s a shift in social media demographics as platforms begin to attract bigger audiences and offer more potential to advertise. During 2022, Statista [...]