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Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/build-nurture-email-marketing-database-quality-customers) Building up a healthy email list is a successful way to warm up your prospective customers so they are ready to buy. The health of your email list feeds into the success of your business. Particularly with first-party data becoming so important to companies and marketers. The demise of third-party cookies in 2024 makes your email list a key channel for engaging with prospects and customers. In fact, the ‘2021 State of Email Report’ found that 37 percent of brands are increasing their email budget, and just 1.3 percent are making cuts. That just shows the importance and power of email [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-b2b-email-marketing-can-turn-leads-into-sales) Email has been around for decades, and even though it's a tried and tested branch of B2B marketing, you might be surprised to learn just how effective it is today.  Even though it's a 50-year-old technology, businesses are still using B2B email marketing to connect with followers, turn leads into customers, and engage audiences with news, promotions, information, and special deals. There are many ways that email marketing can help grow your business, and one of the most important things to remember is how it allows you to reach out to people who have visited your site without converting. This [...]