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[HRD Corp Claimable Course] – Digital Marketing Masterclass | Alexander

2023-08-24T08:43:43+08:00

NOW HAPPENING: Digital Marketing Masterclass - Day 1⁣⁣ ⁣⁣ Today is Day 1 of our monthly Digital Marketing Masterclass. It's all about the first day, and the room is filled with participants from different organizations, all eager to dive into some serious learning.⁣⁣ ⁣ Participants include:⁣⁣ ⁣ - BCI Central Sdn Bhd⁣⁣ - Kim Ma Oil Palm (Transport) Sdn Bhd⁣⁣ - PETROSNiaga Sdn Bhd⁣⁣ - Nufiya Empire Sdn Bhd⁣⁣ - Eversafe Extinguisher Sdn Bhd⁣⁣ - Blessed Window Products Sdn Bhd⁣⁣ - The Malaysian Institute of Certified Public Accountants (MICPA)⁣⁣ - Affin Bank Berhad⁣⁣ ⁣ In this session, Mr Alexander will discuss [...]

[HRD Corp Claimable Course] – Digital Marketing Masterclass | Alexander2023-08-24T08:43:43+08:00

5 Successful Social Media Campaigns You Can Learn From

2023-05-29T14:58:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/5-successful-social-media-campaigns-you-can-learn-from) Nearly every successful business uses social media platforms for its marketing campaigns. Marketers now recognize the power of networks such as Facebook, YouTube and TikTok to attract, engage and convert customers. The bad news? Review Trackers reports that 94 percent of customers say a bad review on social media has convinced them to avoid a business. While Pew Research found that 65% of people said social media was having a negative impact on society, only 10% believed it had a positive impact. As a business owner, it's clear that using social media to your advantage is critical, but do you know how to [...]

5 Successful Social Media Campaigns You Can Learn From2023-05-29T14:58:18+08:00

A Guide to Twitter Hashtags

2023-05-29T14:52:10+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/a-guide-to-twitter-hashtags) Hashtags are fundamental to how Twitter works. They enable keyword and topic categorization and allow users to easily follow topics of interest to them. They also enable tweets to be displayed easily on Twitter search. We have seen over the last few years the power of hashtags for activism across the world. The humble hashtag has also become one of the most valuable assets in any modern marketing campaign. Brands that haven’t invested the time or thought carefully about their hashtags – and how they are going to be used – will see far less impressive campaign results than [...]

A Guide to Twitter Hashtags2023-05-29T14:52:10+08:00

4 Reasons to Use Memes in your Marketing

2023-08-18T09:24:50+08:00

Article by: Clark Boyd (https://digitalmarketinginstitute.com/blog/4-reasons-to-use-memes-in-your-marketing) Memes have become a unit of cultural currency in the digital age and can be found across all social media platforms. They are humorous pieces of content, often featuring an image and text, intended for quick consumption. But can you use memes for marketing? This article looks at what memes are, how you can use memes for marketing, and what to watch out for if you do try out this strategy. What are memes? The evolutionary biologist Richard Dawkins coined the term “meme” in his 1976 book, The Selfish Gene. The word is a combination of the Greek “mimeme” (something [...]

4 Reasons to Use Memes in your Marketing2023-08-18T09:24:50+08:00

20 Surprising Influencer Marketing Statistics

2023-05-29T11:15:50+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you) As social media has become a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions. To get the most out of any influencer you may use, it’s crucial to build an influencer marketing strategy. These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out that 48% ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research.  Social media has [...]

20 Surprising Influencer Marketing Statistics2023-05-29T11:15:50+08:00

How to Develop a Social Media Strategy That Drives Brand Awareness & ROI

2023-05-29T10:53:27+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/social-media-strategy) Social media marketing is no longer an option for a brand or business, it’s a necessity. With so many demographics active across social networks on a global scale, it’s where you want to be to engage, influence and convert. To see why, just look at these stats from Digital 2022: Global Overview Report: There are 4.6 billion active social media users—that’s nearly 60 percent of the world’s population The average time spent every day on social media is 2.27 hours 2022 has seen a rise in TikTok, YouTube, and Instagram users People use an average number of 7.5 platforms each [...]

How to Develop a Social Media Strategy That Drives Brand Awareness & ROI2023-05-29T10:53:27+08:00

What are the Top Content Marketing & SEO Trends?

2023-05-29T10:44:00+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/top-content-marketing-seo-trends) Content marketing has come into its own in recent years. It’s proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. From website copy to social media posts to blogs to videos, your content can be versatile and dynamic when in the right hands. An important strand of content marketing is SEO or Search Engine Optimization. SEO is a crucial part of your content strategy if you want to get it found on search engines. The more SEO-optimized your [...]

What are the Top Content Marketing & SEO Trends?2023-05-29T10:44:00+08:00

How Do Social Media Algorithms Work?

2023-05-23T10:23:56+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-do-social-media-algorithms-work) Social media is so ingrained in our culture that it’s now a daily activity for the majority of people across the globe, and old and new platforms, such as TikTok and Twitch, are attracting brands who want to advertise to engage new audiences. With so many users on these platforms, there's a need to create order and relevancy, and an algorithm does just that. Social media algorithms are always changing, making it difficult for marketers to keep up. There’s no way to know every detail that goes into each change, but we have a good idea. The algorithm in [...]

How Do Social Media Algorithms Work?2023-05-23T10:23:56+08:00

How to Use the Twitter Algorithm to Your Marketing Advantage

2023-08-07T09:25:29+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-twitter-algorithm-to-your-marketing-advantage) Every social media platform is constantly evolving, but Twitter stands out more than others. These days it’s never clear which way Twitter will change but with over 350 million active monthly users, there’s plenty of scope for connecting with wider audiences and boosting your brand awareness. In April 2023, the platform’s algorithm was released publicly, bringing with it a focus on community, authoritative subject matter, niche topics, and trustworthy content. Let’s look at what we know now about the Twitter algorithm and share some tips on how you can use it to your brand-boosting advantage. What is the Twitter [...]

How to Use the Twitter Algorithm to Your Marketing Advantage2023-08-07T09:25:29+08:00

5 Awesome Qualities of the Unshakeable Digital Marketer

2023-08-07T09:27:40+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/5-awesome-qualities-unshakeable-digital-marketer) There's a shortage of digital skills worldwide. But employers today aren't just focusing on the technical skills of new or existing hires, they are increasingly looking for people with great 'soft skills'. This can be seen across industries as employers look for people that have a good personality and are a good 'fit' for their organization. While hard skills can help you get an interview, it's often the soft skills that will put you at the top of the pack and land the job. That means skills such as leadership, communication, problem-solving and collaboration. Let's look at how 'soft-skilling' up [...]

5 Awesome Qualities of the Unshakeable Digital Marketer2023-08-07T09:27:40+08:00

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