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Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-use-pinterest-analytics) If you work for a brand or own a business that creates great images or visual content, Pinterest could be a great network for you. A visual discovery platform, Pinterest is a simple way for people to get inspiration by creating mood boards using ‘pins’. With 445 million monthly active users according to Statista, Pinterest is the 14th largest social media platform ahead of Twitter and Reddit. It’s also popular amongst women (76 percent of its users are female according to Hootsuite) so it’s a channel to think about if you’re looking to target that audience. But as with [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-do-a-competitive-analysis-in-digital-marketing) Staying ahead of the competition is a highly effective way to grow your business. It involves knowing the ins and outs of your competitors to identify ways you can outperform them to engage and influence customers. A digital competitive analysis is a key part of your digital marketing strategy. It helps you understand the digital strategies of your competitors so you can leverage your strengths and minimize your weaknesses to build and grow. Plus, you don’t need expensive third parties to help you do it, everything can be done in-house if you know how. So let’s look [...]