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Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/why-marketing-should-lead-your-digital-transformation-and-how-to-do-it) All marketers want to create a better customer experience. It’s what can make or break an organization, as the experience a prospect or consumer has is key to not only driving conversions and revenue but customer loyalty and advocacy. 71% of senior marketers and 61% of mid-level marketers are responsible for digital transformation in their organizations according to research in ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’. Despite this, ‘The 2021 State of Digital Transformation’ found that only 23% of CMOs co-own digital transformation, with IT more often taking the lead. But this shouldn’t be the case [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-use-linkedin-analytics-for-a-b2b-audience) LinkedIn has grown into a career-building network (it turns 20 years old in 2023) that allows people to build a personal brand and showcase their professional portfolios online to peers, companies and recruiters. From a business perspective, LinkedIn is a great place for networking and an effective platform for B2B marketing. With over 850 million members in over 200 countries, the network offers huge opportunities for B2B businesses across industries. The beauty of LinkedIn is that its analytics are perfectly suited to the needs of a B2B business to make good marketing decisions and effective investments. It’s no different from any [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/build-nurture-email-marketing-database-quality-customers) Building up a healthy email list is a successful way to warm up your prospective customers so they are ready to buy. The health of your email list feeds into the success of your business. Particularly with first-party data becoming so important to companies and marketers. The demise of third-party cookies in 2024 makes your email list a key channel for engaging with prospects and customers. In fact, the ‘2021 State of Email Report’ found that 37 percent of brands are increasing their email budget, and just 1.3 percent are making cuts. That just shows the importance and power of email marketing. [...]