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In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half – 53% – of the world’s population can currently access the internet from various mobile devices, with 42%of people having access to the internet in general. With so many people playing, working, and shopping online, it's no wonder that digital marketing has moved to the forefront of the marketing department's priorities. From maintaining relevance in their customer's mind to building a profitable brand, companies, organizations, and businesses around the world are starting to invest a lot in digital marketing. [...]

Digital marketing is fast becoming the backbone of revenue generation in every company. Even traditional brick and mortar businesses are seeing the benefits of staying on top of digital marketing. So, who are these digital marketers? Where do they come from and what sort of education or experience do they need? The answers are as varied as the career options available, ranging from analytics to social media, and the skills required are equally vast and diverse. If you have any interest in digital marketing, it is likely that you already have skills you can hone in. Here some of the top jobs available and how [...]

Are you a marketing professional who is just starting out? Are you looking to advance your digital marketing career, but you're not quite sure which direction to take or how to move forward? If so, you should be continually improving your skills to get a competitive edge. But what's the best way to go about doing so? Check out these interesting facts from HubSpot: 85% of working people are dedicating 30 minutes per week to job-specific learning exercises; furthermore, most professionals would like to devote even more time to self-improvement, but don't feel they have enough time. 68% of workers are using online learning [...]

Are you looking to understand how to create a digital marketing strategy for a client, or even for yourself? If you’re just starting out in the industry practicing on your own is a great way to get experience. The way you approach a digital marketing plan will vary based on an individual business’ goals, but there are definitely a few things to bear in mind that will keep you on the path to success. If you’re involved in digital marketing and you’re looking to a strategy, follow this guide to keep you on track! 1. Create a Realistic Framework Before you [...]

Do you think that writing prospecting emails is difficult? It might seem like it, especially if you are not getting the type of response you are hoping for. When you write prospecting emails, you are not intending to be a spammer, but you might seem like you are if your email isn’t well thought out. As you write prospecting emails, put yourself in the shoes of the person who is reading it. What kind of reaction are they likely to have? Decision makers rarely answer the phone and don’t usually get back to you if you leave a voicemail message. The point [...]