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Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-produce-shareable-content)   Digital marketing is a strategy being increasingly employed by businesses at an incredible rate. Every day, about two million blog posts are published and being shared on social media hundreds of millions of times. Pumping out fresh content is only part of the battle. If you want your brand to grow, it takes a lot more thought and effort. It's crucial to stand out from the crowd in order to grab the attention of consumers. The best way to do this is by creating content that is incredibly shareable. More shares mean more traffic, which pads [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/11-key-ways-to-make-content-marketing-effective)   When you think about it, the internet should make it easier than ever to reach your customer base. Yet most small to medium companies seem to struggle with how to use the internet effectively. Investing in digital advertising seems to be a must, but not all smaller businesses have the money to do so. The solution is tapping into the secrets of effective content marketing. Here are 10 ways to help make your content marketing more effective. 1. Plans are Important You need a plan to get your content working for you. That begins with [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/whats-your-angle-crafting-new-angles-for-your-content)   Do you ever feel like you’re reading (or writing) the same old thing over and over? Whether it’s a listicle, article or review, the net is in repeat mode. For those churning out content regularly, it’s important to brainstorm ideas, know your audience and keep things current. By focusing on quality over quantity, you’ll write exciting pieces that make people want to stop scrolling and read. Now, more than ever, it’s hard to make a case for original content. Most notably, the throwback trend is a popular way to create (or re-create) content. While originality is [...]