exceladmin

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/why-your-company-needs-content-marketing)   Content Marketing has become a major part of the marketing landscape, seeing a steady rise in usage over the last number of years. In 2017, 39% of companies were expecting to increase their content marketing spend, with 45% keeping it the same, according to a PointVisible survey. But does it work? A recent poll from Vidyard and Ascend2 shows that just 35% of marketers believe that their content marketing and distribution strategy is “very successful”. In this article, we will pose the question of whether or not content marketing is a good choice for your business. Why content? To [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-optimize-your-organizations-content-marketing)   As an industry, content marketing is expected to grow to 412 billion by 2021, with an annual growth rate of 16%. Content marketing is no longer viewed as an add-on to other marketing efforts. Now, it’s deemed as a strategic marketing approach to create and share valuable information along with an economical means of brand awareness. Content marketing is hugely important to businesses across industries. So how can your organization use content to its full extent to lead and succeed? 1. Content Repurposing By now, most companies have dabbled in content marketing. While blogs and social media [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/15-content-marketing-tools-you-need)   One of the biggest content marketing mistakes you can make is simply not being strategic about it. But the truth is that most of us don’t have time to develop content and constantly monitor it, compare it, keep on top of search engine optimization techniques, watch competitors…the list is long. That’s why there are a ton of amazing tools to choose from when it comes to content creation, marketing, tracking and monitoring. These are tools that can help you to fulfill a huge range of content marketing needs, from email automation, to segmenting, to keyword optimization and so [...]