Article by:
Digital Marketing Institute (https://digitalmarketinginstitute.com/)
For your business to stay competitive and attract employees, it needs to offer learning and development opportunities that advance careers. In this new era of flexible and hybrid working, online learning is becoming even more important as a way to upskill and transform your workforce.
It’s not enough to offer basic training or hope people can learn ‘on the job’. Today’s employee wants a roadmap to career advancement, which includes personalized training in skills required in a digital age.
According to Training Magazine, the top 100 organizations that excel in training have a mean training budget of $16.2 million, representing over 5 per cent of payroll for employee development. For many organizations, particularly those with global workforces, offering online training has helped improve job satisfaction, customer engagement and drive revenue.
With learning and development now a key way to attract millennials and Gen Zers, along with retaining staff, offering online learning content can go a long way to getting the talent you need and establishing your business as a leading employer brand.
Do you still need convincing? Have a look at 10 ways online learning can transform your business, particularly when it comes to skills – like digital – that need to be continuously updated.
1. Saves time & gets results
Online learning requires 40-60 per cent less employee time than traditional learning.
2. Boosts profits
42 percent of U.S organizations have seen an increase in income as a result of e-learning
3. Enhances learning offering
57 percent of L&D pros expect to spend more on online learning globally to upskill and reskill employees
4. Gain greater reach & offer accessibility
Today’s companies want the capacity to upskill and reskill employees on a global scale and reduce their reliance on instructor-led training.
5. Offers flexibility
Online learning allows staff to fit upskilling around their busy work schedule as it can be accessed as and when required.
6. Meets employee demand
74 percent of employees are ready to learn new skills or re-train to remain employable in the future.
7. Advances careers
94 percent of learners see the benefits of making time to learn, with 86 per cent of online learning happening during the working week.
8. Attracts young recruits
59 per cent of Millennials, 44 per cent of Gen Xers, and 41 per cent of Baby Boomers say opportunities to learn and grow are extremely important when applying for a job.
9. Reduces churn
82 percent of employees would leave their job if there were no prospect of advancing in their role, while 9 in 10 want their employer to offer more training courses to develop new skills.
10. Helps drive growth
63 per cent of L&D pros agree that learning and development have a seat at the C-suite table, citing it as a ‘need to have for organizational growth
Drive employee and business growth
Thriving in a digital age is a real possibility, but you need talent along with technology to achieve it. The Digital Marketing Institute works with companies of all sizes to provide expert, relevant and up-to-date digital marketing and sales training for your workforce. Contact us today to find out what we can do for you.