twitter

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-twitter-algorithm-to-your-marketing-advantage) Every social media platform is constantly evolving, but Twitter stands out more than others. These days it’s never clear which way Twitter will change but with over 350 million active monthly users, there’s plenty of scope for connecting with wider audiences and boosting your brand awareness. In April 2023, the platform’s algorithm was released publicly, bringing with it a focus on community, authoritative subject matter, niche topics, and trustworthy content. Let’s look at what we know now about the Twitter algorithm and share some tips on how you can use it to your brand-boosting advantage. What is the Twitter [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/best-times-to-post-on-twitter) Despite being one of the older kids on the social block, Twitter is still one of the planet's most social of all social media platforms. With 396.5 million active users worldwide, Twitter is a powerful social media marketing tool with an extensive reach—especially when you consider that consumers spend 26% more time engaging with Twitter ads than any other leading social media platform. But, in such a saturated social space, how do you cut through the noise and avoid your Tweets getting lost in an abyss of quick-fire content? Of all the tricks, tips, and tactics available, knowing which days and [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/6-ways-to-use-twitter-analytics) Twitter offers people a way to keep up with events and happenings across the world in real-time. It also encourages conversation and engagement in a way that can drive connections and build trust. It’s still a popular channel even in the age of going viral on TikTok. For brands, Twitter can be a great marketing channel when used in the right way. Plus it's popular amongst internet users between 16 and 64 years of age who rank Twitter as their 7th favorite social media platform according to ‘The Global State of Digital 2022’. To drive engagement and measure the performance [...]

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/a-guide-to-twitter-hashtags) Hashtags are fundamental to how Twitter works. They enable keyword and topic categorization and allow users to easily follow topics of interest to them. They also enable tweets to be displayed easily on Twitter search. We have seen over the last few years the power of hashtags for activism across the world. The humble hashtag has also become one of the most valuable assets in any modern marketing campaign. Brands that haven’t invested the time or thought carefully about their hashtags – and how they are going to be used – will see far less impressive campaign results than [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-twitter-algorithm-to-your-marketing-advantage) Every social media platform is constantly evolving, but Twitter stands out more than others. These days it’s never clear which way Twitter will change but with over 350 million active monthly users, there’s plenty of scope for connecting with wider audiences and boosting your brand awareness. In April 2023, the platform’s algorithm was released publicly, bringing with it a focus on community, authoritative subject matter, niche topics, and trustworthy content. Let’s look at what we know now about the Twitter algorithm and share some tips on how you can use it to your brand-boosting advantage. What is the Twitter [...]