Subject Line

Did you know that the average worker receives over 100 emails a day? That means there’s a Game of Throne’s style battle going on in every inbox to see who will make the cut, and who will be banished to the spam folder. So what’s the best way to rise above the clutter? It starts with a well-crafted subject line. According to MailChimp, the most effective email subject lines are brief, descriptive, and include a compelling reason for the user to click ‘open’. Knowing how to craft an eye-catching email subject line can mean the difference between the delete folder and [...]