social media

Here’s How Social Media Influences the Digital Marketing Landscape

2021-12-29T10:56:41+08:00

Apr 16, 2021 By Innovative Hub Digital Marketing has become the norm among business owners and entrepreneurs because of how accessible the Internet is today. As the number of Internet users increases worldwide on a daily basis, Digital Marketing is the best and most convenient way to connect with people because people spend most of their time on the Internet running errands, using it for entertainment, and shopping. Digital Marketing refers to advertising that can be done through digital channels such as social media platforms, search engines, websites, emails, and mobile applications. Using these digital channels, business owners and entrepreneurs market their [...]

Here’s How Social Media Influences the Digital Marketing Landscape2021-12-29T10:56:41+08:00

What is IGTV Video and How Can Brands Use It?

2018-10-22T10:16:42+08:00

When it comes to social media marketing, video is one of the most useful and effective content formats. According to Cisco, we can expect to see about 80% of internet traffic in the form of videos by 2019. And the success of Instagram Stories is an example of how easy video creation and production have become popular. Instagram Stories had double the users that Snapchat had, and that's after launching as of August 2018, at which point they were sitting at about 400 million users. That is strong proof that even micro-videos can go a long way in the world of [...]

What is IGTV Video and How Can Brands Use It?2018-10-22T10:16:42+08:00

20 Influencer Marketing Statistics that Will Surprise You

2018-10-08T13:40:15+08:00

As social media becomes a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram models, Twitter personalities and YouTube stars for advice and recommendations on purchasing decisions. These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing. Social media has given normal people an opportunity to build their own brand through stimulating content and engagement. These new influencers are more relatable than traditional celebrities. Since more people are joining social media [...]

20 Influencer Marketing Statistics that Will Surprise You2018-10-08T13:40:15+08:00

Do Not Misuse Technology For Your Own Benefits

2018-06-11T11:48:57+08:00

How Is The Internet Misused? 1) The scramble for ‘likes’: Since everyone has gone digital, the internet has become a battle for likes. If customers have had a worthy experience with a particular brand, they will obviously like it on Facebook. This sounds obvious. However, some marketers use the likes as justification for the digital marketing strategy of a company. Sometimes, the likes may have absolutely nothing to do with the strategy. 2) Buying followers: Apparently, the number of followers is more highly regarded than the quality of those followers. A lot of online businesses buy off newbies from social networks like Twitter. [...]

Do Not Misuse Technology For Your Own Benefits2018-06-11T11:48:57+08:00