social media

4 Reasons to Use Memes in your Marketing

2023-03-29T11:30:28+08:00

Article By: Clark Boyd (https://digitalmarketinginstitute.com/blog/4-reasons-to-use-memes-in-your-marketing)   Memes have become a unit of cultural currency in the digital age and can be found across all social media platforms. They are humorous pieces of content, often featuring an image and text, intended for quick consumption. But can you use memes for marketing? This article looks at what memes are, how you can use memes for marketing, and what to watch out for if you do try out this strategy. What are memes? The evolutionary biologist Richard Dawkins coined the term “meme” in his 1976 book, The Selfish Gene. The word is a combination of the Greek [...]

4 Reasons to Use Memes in your Marketing2023-03-29T11:30:28+08:00

[HRD Corp Claimable Course] DIGITAL MARKETING MASTERCLASS – 15 & 16 MAY 2023

2023-04-18T10:04:27+08:00

Greeting from Excel Academy! Are you looking for any training this upcoming MAY? Here are some public courses for you to consider signing up for!   DIGITAL MARKETING MASTERCLASS - 15 & 16 MAY 2023     Are you struggling to capture the attention of tech-savvy users with traditional advertising? Want to upgrade your digital marketing game? It's time to join the digital marketing race and stay ahead of the curve with our Digital Marketing Masterclass course! 👨‍💻⁣ ⁣ Led by our experienced trainer, Mr. Alexander Ang, our comprehensive 2-day workshop on 15 & 16 May 2023 covers everything you need [...]

[HRD Corp Claimable Course] DIGITAL MARKETING MASTERCLASS – 15 & 16 MAY 20232023-04-18T10:04:27+08:00

[Webinar] Learning Hour: AI-Powered Social Media Marketing

2023-03-21T09:20:11+08:00

      What time is it? It's LEARNING HOUR! ⁣ ⁣ Are you struggling to keep up with the latest social media marketing trends and techniques? Do you want to learn how artificial intelligence can help you reach and engage with your target audience more effectively? Then mark your calendar for our upcoming Learning Hour: AI-Powered Social Media Marketing webinar with Mr. Alexander!⁣ ⁣ Details:⁣ Date: 24 March 2023⁣ Time: 12.00 PM - 1.00 PM⁣ Platform: Facebook and LinkedIn Live⁣⁣ ⁣ In this one-hour webinar, you'll discover the power of AI tools and technologies for social media marketing. Whether you're [...]

[Webinar] Learning Hour: AI-Powered Social Media Marketing2023-03-21T09:20:11+08:00

8 Ways to Extract Value from Customer Data

2023-01-18T14:45:40+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/8-ways-to-extract-value-from-customer-data)   When you have more customer data for marketing than you know what to do with, finding effective ways to extract value from this seemingly infinite stream of information can be a real challenge. With more and more people using all types of devices (all of which are generating more information) it makes sense that most  of the world’s data (44 zettabytes, to be precise) has been created just in the last three years alone. And that’s not just a result of people creating data—it’s because of algorithms and other software that track user behavior and generate [...]

8 Ways to Extract Value from Customer Data2023-01-18T14:45:40+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass | Artius Dental Specialist Centre

2023-03-17T15:30:08+08:00

                            It's a successful wrap for the "Digital Marketing Masterclass" in-house training with Mr. Alexander! Congratulations and thank you to all the participants from Artius Dental Specialist Centre for their enthusiastic participation throughout the training. ⁣ ⁣ We hope these two days of training have benefited you in many ways and helped you with your digital marketing journey. All the best for your future endeavour!

[HRD Corp Claimable Course] Digital Marketing Masterclass | Artius Dental Specialist Centre2023-03-17T15:30:08+08:00

How to Choose the Best Social Media Channels for Your Business

2023-01-17T17:17:59+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-choose-the-best-social-media-channels-for-your-business)   In today’s digital age, brands that neglect to use the reach and influence of social media marketing are missing out on a key digital channel for customer engagement. In fact, 80 percent of marketers see value in social media and are confident in a Return on Investment (ROI) as it can help gain valuable customer insights and boost other marketing activities according to Hootsuite’s 2022 Social Trends Report. Marketers can enjoy enhanced lead generation benefits with social media while a properly executed social media strategy can improve search rankings, drive more website traffic, and increase conversion rates. But [...]

How to Choose the Best Social Media Channels for Your Business2023-01-17T17:17:59+08:00

8 Tips for Content Optimization for Every Social Media Platform

2023-01-17T09:24:43+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/8-tips-for-content-optimization-for-every-social-media-platform)   It may be easy to promote and advertise on social networks whether it’s for social media shopping or to enhance a political campaign. But, are your posts and campaigns actually working? That’s the tricky thing with social media marketing. What may seem like a clever and interesting post to you, may not appeal to your audience. There’s an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You need to understand how to build marketing personas to ensure that you catch the right people’s attention on the right platform at the [...]

8 Tips for Content Optimization for Every Social Media Platform2023-01-17T09:24:43+08:00

How to Use Hashtags Effectively on Social Media

2023-03-13T09:01:59+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-to-use-hashtags-in-social-media)   When it comes to promoting your brand on social media, hashtags are a great way to drive views, likes, and shares. Previously known as the pound sign (#), the hashtag is a way to make your content discoverable to a captive audience. Hashtags were first widely used on Twitter, but they have become commonplace on other social media platforms including Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Mastering the hashtag gives you a powerful way to engage your audience and increase your social impact at no cost other than the time it takes to do some research and [...]

How to Use Hashtags Effectively on Social Media2023-03-13T09:01:59+08:00

How to Measure Social Media ROI

2023-01-16T16:32:28+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-to-measure-social-media-roi)   As a digital or social media marketer, you need to be able to track and calculate your social media ROI (Return on Investment). It shows the value of your social campaigns in dollars, euros or yen so you can double down on the tactics that work and avoid those that don’t. Social media is a powerful part of any marketing strategy to drive brand awareness and ROI and is growing in importance as shoppable posts and social commerce become a reality. In this blog, we’ll show you how to measure your ROI and provide tips to improve it so you can [...]

How to Measure Social Media ROI2023-01-16T16:32:28+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass | 7 & 8 March

2023-03-09T10:37:26+08:00

  Yesterday evening was the conclusion of our "Digital Marketing Masterclass" two-day online training session (8th and 9th March) with our trainer, Mr. Alex!🥳⁣ ⁣ We would like take this opportunity to wish our biggest congratulatioins to our participants from:⁣ - Global Pets Sdn Bhd⁣ - Vet Partners Sdn Bhd⁣ - Pantai Premier Parthology Sdn Bhd⁣ - Pinnacale Homes Sdn Bhd⁣ - WCT Hartanah Jaya Sdn Bhd⁣ - Syarikat Mohd Noor Yusof Sdn Bhd⁣ - ICSD Ventures Sdn Bhd⁣ ⁣ for completing the training session!⁣ ⁣ We hope that the training has provided you with the ability to enhance your digital [...]

[HRD Corp Claimable Course] Digital Marketing Masterclass | 7 & 8 March2023-03-09T10:37:26+08:00

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