Social Media Marketing

Article by: Joe Williams (https://digitalmarketinginstitute.com/blog/seo-and-social-media) Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help you [...]

Article by: Pádraig Hanratty (https://digitalmarketinginstitute.com/blog/how-to-create-tiktok-content) Although social media has been around for two decades, it’s constantly changing as trends come and go and new platforms enter the market. Recently, there’s been a massive shift toward video content, linked to the rise of TikTok. As a result, users have come to expect snappy, engaging videos in their social media feeds. But it’s not just a TikTok phenomenon: Instagram Reels, Facebook Stories, and YouTube Shorts are all becoming adept at presenting short video content. Video content now has a greater organic reach than imagery and TikTok is creating a community of passionate content creators. [...]

Article by: Zack O’Rourke (https://digitalmarketinginstitute.com/blog/how-to-use-short-form-video-in-digital-marketing) Short-form video has become extremely popular recently given people’s enthusiasm for engaging video content and the instant gratification that comes from short snappy content. For example, TIkTok has more than 1.5 billion monthly users (and counting), making it a great channel for marketers to engage and influence using video content. Short-form is not suitable for all brands, but it is ideal for brands looking to show personality and being bold to engage with a growing audience of younger people. In 2024, TikTok coined ‘creative bravery’: a transformative mindset of creating content that blends curiosity, imagination, vulnerability, [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-create-a-successful-social-media-plan)   Social media is a great way to engage with your audience. The social media channels available offer marketers an opportunity to drive brand awareness, get insights and create meaningful relationships with potential and existing customers. But to be successful on social media, you need a plan. You need to do your research, use the key social networks, know what your competitors are doing, and create content that connects with your target audience. So whether you’re struggling to make an impact and get engagement on social media or or just started to experiment with a new platform, [...]