Social Media Marketing

A Guide to Terms on Social Media Platforms

2024-09-23T10:32:08+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/a-guide-to-terms-on-social-media-platforms) When you have to manage campaigns across all the different social platforms, in can be handy to have a quick reference to all the different terms used on each one. Use this guide to help you keep track of the variety of functions, options, and metrics that are available across six of the most popular platforms. 1. Facebook Here is some key terminology used on Facebook: Profiles: These are for non-commercial use and represent individual people. Through your profile, you can amass friends and you can also follow profiles to see public updates from people you're interested in but [...]

A Guide to Terms on Social Media Platforms2024-09-23T10:32:08+08:00

The Beginner’s Guide to Advertising on Facebook

2024-09-23T10:30:48+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-advertising-on-facebook)   Facebook is one of the oldest surviving social media platforms and has grown to become an integral part of the Meta machine. With nearly 3 billion users, Facebook is the most-used social network and the place Americans spend the most time every day, according to Statista. While there’s no question that Facebook is currently the king of the hill, no king rules forever. The rising popularity of TikTok and the publicity around security breaches and a lack of content moderation on Facebook all create challenges for the network's future. That doesn't mean marketers should abandon the platform because the [...]

The Beginner’s Guide to Advertising on Facebook2024-09-23T10:30:48+08:00

A Guide to Terms on Social Media Platforms

2024-09-20T12:41:18+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/a-guide-to-terms-on-social-media-platforms) When you have to manage campaigns across all the different social platforms, in can be handy to have a quick reference to all the different terms used on each one. Use this guide to help you keep track of the variety of functions, options, and metrics that are available across six of the most popular platforms. 1. Facebook Here is some key terminology used on Facebook: Profiles: These are for non-commercial use and represent individual people. Through your profile, you can amass friends and you can also follow profiles to see public updates from people you're interested in but [...]

A Guide to Terms on Social Media Platforms2024-09-20T12:41:18+08:00

Best Times to Post on Twitter

2024-09-20T12:39:58+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/best-times-to-post-on-twitter) Despite being one of the older kids on the social block, Twitter is still one of the planet's most social of all social media platforms. With 396.5 million active users worldwide, Twitter is a powerful social media marketing tool with an extensive reach—especially when you consider that consumers spend 26% more time engaging with Twitter ads than any other leading social media platform. But, in such a saturated social space, how do you cut through the noise and avoid your Tweets getting lost in an abyss of quick-fire content? Of all the tricks, tips, and tactics available, knowing which days [...]

Best Times to Post on Twitter2024-09-20T12:39:58+08:00

How to Use Instagram Analytics

2024-09-20T12:09:27+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-use-instagram-analytics)   Instagram is a powerful social media platform for brands of all sizes. It’s widely used for effective influencer marketing and is growing as a way for brands to connect with customers. There’s also a lot of buzz in social media now, from shoppable posts to an emphasis on video creation and it’s good to keep an eye on the latest video formats for Instagram. So it’s worth taking time to understand who you can reach on Instagram and the most effective way to do that. So how do you know if your Instagram marketing strategy is working? That’s where analytics [...]

How to Use Instagram Analytics2024-09-20T12:09:27+08:00

How to Create a Successful Social Media Plan

2024-07-10T09:55:27+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-create-a-successful-social-media-plan)   Social media is a great way to engage with your audience. The social media channels available offer marketers an opportunity to drive brand awareness, get insights and create meaningful relationships with potential and existing customers. But to be successful on social media, you need a plan. You need to do your research, use the key social networks, know what your competitors are doing, and create content that connects with your target audience. So whether you’re struggling to make an impact and get engagement on social media or or just started to experiment with a new platform, [...]

How to Create a Successful Social Media Plan2024-07-10T09:55:27+08:00

How to Create TikTok Content

2024-06-19T10:33:28+08:00

Article by: Pádraig Hanratty (https://digitalmarketinginstitute.com/blog/how-to-create-tiktok-content) Although social media has been around for two decades, it’s constantly changing as trends come and go and new platforms enter the market. Recently, there’s been a massive shift toward video content, linked to the rise of TikTok. As a result, users have come to expect snappy, engaging videos in their social media feeds. But it’s not just a TikTok phenomenon: Instagram Reels, Facebook Stories, and YouTube Shorts are all becoming adept at presenting short video content. Video content now has a greater organic reach than imagery and TikTok is creating a community of passionate content creators. [...]

How to Create TikTok Content2024-06-19T10:33:28+08:00

Be a LinkedIn Leader

2024-06-19T10:32:37+08:00

Article by: Julie Atherton (https://digitalmarketinginstitute.com/blog/be-a-linkedin-leader)   LinkedIn continues to be the most successful B2B social media platform, with over 950 million members and  63 million companies listed on the platform. They’re all using it for everything from recruitment to personal and company brand building and social selling. No doubt, you and your business are also on LinkedIn, but how do you stand out and how do you ensure you’re putting your time and money into activities that will have the biggest impact? In this article, we will provide 5 great tips to help you use LinkedIn effectively to boost brand awareness and increase [...]

Be a LinkedIn Leader2024-06-19T10:32:37+08:00

Digital Marketing on a Budget

2024-06-19T10:30:25+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/digital-marketing-on-a-budget)   Digital marketing is one of the primary methods for advertising, and it can be done on even the smallest budget by including social media marketing as part of your overall digital marketing campaign. Social media marketing enables you to advance your business by increasing brand awareness, brand loyalty, and sales. If you are a small business owner, you’ll be aware that advertising plays a substantial role in attracting the right audience and ensuring that the ideal consumers are drawn to your brand. Without the right publicity, your business could remain unknown to consumers who [...]

Digital Marketing on a Budget2024-06-19T10:30:25+08:00

The Beginner’s Guide to Advertising on Facebook

2024-05-24T09:47:49+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-advertising-on-facebook)   Facebook is one of the oldest surviving social media platforms and has grown to become an integral part of the Meta machine. With nearly 3 billion users, Facebook is the most-used social network and the place Americans spend the most time every day, according to Statista. While there’s no question that Facebook is currently the king of the hill, no king rules forever. The rising popularity of TikTok and the publicity around security breaches and a lack of content moderation on Facebook all create challenges for the network's future. That doesn't mean marketers should abandon the platform because the [...]

The Beginner’s Guide to Advertising on Facebook2024-05-24T09:47:49+08:00

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