SGE

Article by: https://digitalmarketinginstitute.com/blog/preparing-for-ai-search-with-google-search-generative-experience-sge AI in digital marketing is here to stay, and there's little doubt that the world of search marketing is on track to be turned upside down by developments in generative AI. Google's Search Generative Experience (SGE) is still in experiment phase but it's already promising to upend standard concepts and approaches to search, and consequently to digital marketing as a whole. Google's utlimate goal is to better understand what you want, so that it can give you the perfect answer. And SGE is how it displays that answer. To provide insights into how SGE currently works, Lindsey Schrant of Neil [...]