SEO optimization

How to do an SEO Competitive Analysis

2024-05-24T09:46:37+08:00

Article by: https://digitalmarketinginstitute.com/blog/how-to-do-a-seo-competitive-analysis Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online - using SEO writing amongst other tactics - so where you rank is crucial. After all, the number one spot on Google gets a 27 percent click-through rate compared to only a 0.63 percent CTR for Google’s second page according to Backlinko. An SEO competitive analysis (as an add-on to a full digital marketing competitive analysis) will allow you to see what your competitors are doing with SEO and how you compare to them. It will highlight the [...]

How to do an SEO Competitive Analysis2024-05-24T09:46:37+08:00

Essential SEO Reporting Tools and Free Checklist

2024-03-29T10:56:16+08:00

Article by: https://digitalmarketinginstitute.com/blog/essential-seo-reporting-tools Search engine optimization (SEO) is one of the most essential marketing skills that you can master. If you know how to do SEO analysis and report on performance, you can show the value of your content marketing efforts to your manager or CEO and develop campaigns or strategies to boost your brand’s search engine rankings for relevant keywords or terms. In this blog, we'll look at what SEO is, how it works, its benefits, and the best SEO analysis tools for beginners. If you're looking for a handy version of these SEO Reporting Tools, just download our checklist. It will cover [...]

Essential SEO Reporting Tools and Free Checklist2024-03-29T10:56:16+08:00

What is SEO and how does it work?

2024-03-29T09:32:55+08:00

Article by: Cathal Melinn (https://digitalmarketinginstitute.com/blog/what-is-seo) Are you at the start of your Search Engine Optimization (SEO) journey? Maybe you’ve heard that SEO can help drive traffic to your website and get you higher rankings on search engines. We’re here to remove any confusion or complications around SEO - with some insight on how artificial intelligence fits into the picture. Once you understand the fundamentals, you can learn how to leverage SEO to drive traffic and generate quality leads.   So, let’s get started to see how SEO works. What you’ll learn in this blog is: What is SEO? What are the three pillars [...]

What is SEO and how does it work?2024-03-29T09:32:55+08:00

How to Write SEO Optimized Copy?

2024-02-13T16:59:46+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-write-seo-optimized-copy)   On a basic level, it’s not too hard to make your content more keyword-rich, but in order to make it really shareable, it actually has to be of high quality and engaging. Creating readable content that is also SEO-friendly is really the optimal goal no matter what your role or industry you're in. Read on to learn more about how to write highly shareable, high-ranking copy. Use the Right Tools SEO is actually quite complex, which is why content strategists and analysts get paid well to do it. Most digital marketers will not have [...]

How to Write SEO Optimized Copy?2024-02-13T16:59:46+08:00

Is Content Marketing the New SEO?

2024-02-13T17:00:26+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/is-content-marketing-the-new-seo)   Content marketing is a broad term that incorporates a variety of elements including SEO. Content marketing can never really “be” SEO because they are different things, but each is reliant on the other for success in SERP. In this blog, we explore each separately and then discuss why it’s most important to understand how and why they overlap to create a highly efficient digital marketing strategy. What is SEO? Search Engine Optimization (SEO) and its close cousin Search Engine Marketing (SEM) are both descriptors for a complex set of tasks which involve keeping websites [...]

Is Content Marketing the New SEO?2024-02-13T17:00:26+08:00

White Hat and Black Hat SEO Best Practices

2024-02-13T16:49:48+08:00

Article by: Kelsey Jones (https://digitalmarketinginstitute.com/blog/white-hat-seo-and-why-its-important-to-avoid-black-hat-practices)   The terms white hat and black hat search engine optimization (SEO) may be thrown around in some offices more than others, but it’s important for every digital marketer and SEO professional to know the basics of white and black hat SEO in order to ensure the safety and ethics of their digital marketing tactics. This article will provide a brief overview about the differences between white and black hat SEO and why avoiding black hat SEO can help your website succeed in the long run. What is White Hat and Black Hat SEO? White hat [...]

White Hat and Black Hat SEO Best Practices2024-02-13T16:49:48+08:00

What are the Top Content Marketing & SEO Trends?

2022-05-27T15:35:01+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   Content marketing has come into its own in recent years. It's proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. Your content can be versatile and dynamic when in the right hands, from website copy to social media posts to blogs to videos.  An important strand of content marketing is SEO or Search Engine Optimization. SEO is crucial for your content strategy if you want to get it found on search engines. The [...]

What are the Top Content Marketing & SEO Trends?2022-05-27T15:35:01+08:00

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