marketing

10 Ways Small Businesses Can Improve Their Social Media Presence

2022-06-02T14:26:42+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Small businesses around the world know that social media is here to stay. You only need to look at the social media demographics across platforms to know that! But that doesn't mean you have had the chance to put in the time or effort necessary to cultivate a good presence on the right networks. Even if you haven't optimized your social media presence, there's still time, and the benefits will be worth the effort. There are many advantages to cultivating your brand on social media. It can help improve your brand's social customer service, [...]

10 Ways Small Businesses Can Improve Their Social Media Presence2022-06-02T14:26:42+08:00

What Does a Digital Marketer Do?

2022-06-13T09:53:23+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Digital marketing is no longer a niche industry. It has become an integral part of marketing activities across industries to engage prospects, drive traffic, and generate quality leads. Brands that want to succeed in today's fast-moving digital world need marketers with digital expertise that can ensure their products and services are visible online. Skilled digital marketers require knowledge and qualifications that go beyond basic marketing strategies and creativity skills. If you're considering a top digital marketing career, a good place to begin is by understanding the skills required and what digital marketers do.   [...]

What Does a Digital Marketer Do?2022-06-13T09:53:23+08:00

How to Effectively Manage Multiple Social Media Accounts

2022-06-02T14:28:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you find it exhausting managing multiple social media accounts for your business every day? Whether you're a small business owner or social media manager at a large corporation, you'll be looking for ideas that will help you get the most out of your social media marketing activities. It's no secret among social media managers/users that jumping between different tools and accounts can be draining. It's common for social media marketers to manage several accounts for different departments or accounts on different platforms. Some accounts could be dedicated to sales, while others are used [...]

How to Effectively Manage Multiple Social Media Accounts2022-06-02T14:28:18+08:00

Digital Selling & Social Selling: Do You Know The Difference?

2022-06-02T14:27:40+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   In recent years there's been a huge buzz around social selling. Tipped as the future for sales professionals, its impact has been significant. Since its introduction, social selling has offered new ways for salespeople to research, approach, and engage with prospects. But what about the bigger picture? For sales professionals and organizations alike, digital selling is emerging as a new and increasingly exciting concept. As the father of social selling (in the sense that social selling makes up just one piece of the overall digital sales process pie), digital selling has the enormous potential [...]

Digital Selling & Social Selling: Do You Know The Difference?2022-06-02T14:27:40+08:00

What are the Top Content Marketing & SEO Trends?

2022-05-27T15:35:01+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   Content marketing has come into its own in recent years. It's proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. Your content can be versatile and dynamic when in the right hands, from website copy to social media posts to blogs to videos.  An important strand of content marketing is SEO or Search Engine Optimization. SEO is crucial for your content strategy if you want to get it found on search engines. The [...]

What are the Top Content Marketing & SEO Trends?2022-05-27T15:35:01+08:00

What Tools Should You Be Using for Your Digital Marketing?

2022-05-26T10:21:45+08:00

Article by: Lyndsey Hall (https://digitalmarketinginstitute.com/)   Digital marketing is an exciting and fast-moving industry, and digital marketers know that there are many tools, platforms, and apps out there to help take your digital efforts to the next level. They can save you time, but discovering and testing the various options can be daunting and confusing, especially in an ever-changing industry with many emerging trends. We've gathered some old favorites as well as some tools to watch and consider adding to your digital marketing toolkit in 2022. Social Media Marketing Tools Influencer Marketing Tools Email Marketing/Marketing Automation Tools SEO (Search Engine Optimization) [...]

What Tools Should You Be Using for Your Digital Marketing?2022-05-26T10:21:45+08:00

Effective Methods For Marketing a Service Business

2021-12-14T10:45:53+08:00

By LYFE MARKETING JULY 30, 2021 Want Some Tips On Marketing A Service Business? Marketing a service business is different from marketing a product-based business. The main difference between marketing for a service business and marketing goods is tangibility. When you market a good, you have a tangible product that people can touch and see. And, that has a determined value based on its materials and what the product does. In service businesses, you’re working with intangibles. So marketing for a service business can’t focus on the things traditional product marketing would, like the quality of materials or functionality and uses. [...]

Effective Methods For Marketing a Service Business2021-12-14T10:45:53+08:00

Holiday Marketing Ideas and Strategies for Small Businesses

2021-12-16T08:05:26+08:00

by Lyfe Marketing NOVEMBER 2, 2021 Looking For The Perfect Holiday Marketing Ideas? With the holidays zooming right toward us, it’s time to start planning your holiday marketing campaigns. Read this post to learn how to maximize your reach and conversions this holiday season with creative holiday marketing ideas. The holiday season stretching from October through the end of December is an important revenue-making time for most small businesses. In fact, ⅓ of small businesses say that Q4 is their most profitable time of year. This can also be a competitive time for marketers. And this year, things are supposed to [...]

Holiday Marketing Ideas and Strategies for Small Businesses2021-12-16T08:05:26+08:00

7 Ways to Become the Best Digital Marketer

2021-12-09T09:19:04+08:00

by Digital Marketing Institute Posted on Nov 1, 2021 Our lives are more entwined with the digital realm than they were a decade ago. However, technology alone is not the future of marketing; it’s a combination of talent and tech, according to DMI-led research ‘Perpetual Evolution’ that will reap rewards for companies for years to come. With so many people playing, working, and shopping online, it's no wonder that digital is front and center when it comes to the priorities of a marketing department. From staying relevant in customers’ minds to building a profitable brand, organizations are investing a lot of [...]

7 Ways to Become the Best Digital Marketer2021-12-09T09:19:04+08:00

The Future of Marketing After Covid-19

2021-12-07T15:26:24+08:00

by Clodagh O’Brien Posted on Nov 23, 2021 The Covid-19 pandemic has changed everything, from the way people seek information, communicate, and even purchase. These changes mean that brands have to rethink how they market to customers and find new ways to build loyalty. In tandem, the way people work in companies has radically altered. The days of 9 to 5 in the office are gone, to be replaced by remote and hybrid working. This drastic change has forced companies to reassess how teams can communicate and work together to drive business success. So, how have brands been learning to cope with Covid-19 and [...]

The Future of Marketing After Covid-192021-12-07T15:26:24+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM