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Your Guide to B2B Marketing Basics

2023-01-16T09:44:11+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/b2b-marketing-basics)   B2B marketing is often seen as the boring relative of B2C. But that couldn’t be further from the truth. Business-to-business marketing is more of a challenge because you work with a company or group of stakeholders and the process is more complex. That’s actually what makes it exciting! But B2B marketers are succeeding in the online space, especially since Covid-19 forced companies to pivot and adapt. The ever-changing digital landscape has offered B2B brands new ways to connect with customers. With the global B2B ecommerce market projected to be worth nearly $19 billion by 2027, according to [...]

Your Guide to B2B Marketing Basics2023-01-16T09:44:11+08:00

How to Do a Competitive Analysis in Digital Marketing

2023-01-16T09:28:24+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-to-do-a-competitive-analysis-in-digital-marketing)   Staying ahead of the competition is a highly effective way to grow your business. It involves knowing the ins and outs of your competitors to identify ways you can outperform them to engage and influence customers. A digital competitive analysis is a key part of your digital marketing strategy. It helps you understand the digital strategies of your competitors so you can leverage your strengths and minimize your weaknesses to build and grow. Plus, you don’t need expensive third parties to help you do it, everything can be done in-house if you know how. So [...]

How to Do a Competitive Analysis in Digital Marketing2023-01-16T09:28:24+08:00

7 Tips on Getting to Know Your Customers Better

2023-01-16T09:15:29+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/7-tips-on-getting-to-know-your-customers-better) Customers can make or break your brand. The ultimate goal of a great marketer is to have strong brand awareness, great customer reviews, and loyal customers that keep coming back (and push others to do the same). If you don’t make the effort to know your customers, your digital marketing campaigns are likely to become flatter than a glass of week-old Coca-Cola from a children’s party! If you fail to reach out to customers with personalized messaging and tailored experiences, your brand credibility will quickly diminish, as will your audience. The one-size-fits-all promotional approach of once upon a time will no longer do — and [...]

7 Tips on Getting to Know Your Customers Better2023-01-16T09:15:29+08:00

Why B2B Marketing Is Boring And How To Fix It.

2022-12-22T15:20:33+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   “She refused to be bored chiefly because she wasn't boring. ”Zelda Fitzgerald Although B2B marketing can require sophisticated strategies, it is often seen as being less glamorous and trendy than B2C marketing. In fact, according to a WHM survey, 48% of customers have described B2B marketing as "boring"! In fact, B2B marketing campaigns are often very effective, but many people find it difficult to engage with them. Is your B2B marketing boring your customers? Are you struggling to engage prospects and customers with your campaigns? In this blog, we'll look at some steps you can [...]

Why B2B Marketing Is Boring And How To Fix It.2022-12-22T15:20:33+08:00

How to Write A Marketing Email

2023-01-06T09:50:44+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   There's no doubt that email marketing is a powerful tool for any marketer. It's an effective and simple way to nurture leads, retain customers and convert interest into a purchase. However, with so much content arriving in people's inboxes on an hourly basis, it can be tough to stand out from the crowd. Anyone can write an email, but there's an art to writing one that prompts clicks and conversions. So how do you write a good marketing email? In this blog, we will give you a step-by-step guide to creating an email that appeals to prospects [...]

How to Write A Marketing Email2023-01-06T09:50:44+08:00

Why Marketing Should Lead Your Digital Transformation in 2023 & How To Do It

2022-11-15T12:15:06+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   All marketers want to create a better customer experience. It can make or break an organization, as the experience, a prospect or consumer has is key to driving conversions and revenue and customer loyalty and advocacy. 71% of senior marketers and 61% of mid-level marketers are responsible for digital transformation in their organizations, according to research in 'The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future'. Despite this, 'The 2021 State of Digital Transformation' found that only 23% of CMOs co-own digital transformation, with IT more often taking the lead. But this shouldn't be the [...]

Why Marketing Should Lead Your Digital Transformation in 2023 & How To Do It2022-11-15T12:15:06+08:00

Email Marketing Tips & Examples for 2023

2022-11-14T13:51:58+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   In 2023, data privacy will become even more important to marketers as people look to protect their personal information and only share it with companies they trust. IIn addition, the demise of third-party cookies will make it harder for marketers to target customers through ads, so they need a channel that enables first-party data (and consensual) collection. Welcome to the wonderful world of email marketing. While many of you may already be using emails in your marketing activities, are you using them effectively to deliver personalized content to your audience? According to Pathwire research, 84 per [...]

Email Marketing Tips & Examples for 20232022-11-14T13:51:58+08:00

What are the best AI and marketing automation tools?

2022-11-11T10:27:36+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Artificial intelligence (AI) was once a far-flung concept covered in sci-fi films and novels—but in our super advanced digital age, it's a widespread reality. Today, artificial intelligence is more accessible than ever, and it helps drive intelligence and efficiency across industries. The marketing industry is no exception. A powerful branch of AI, marketing automation, is helping brands boost productivity while driving better results from their various promotional campaigns. Humans working alongside autonomous bots really is a winning formula—if you use the right tools. Here we look at the best AI marketing tools for levelling up sales [...]

What are the best AI and marketing automation tools?2022-11-11T10:27:36+08:00

What are the Benefits of Digital Transformation?

2022-10-06T13:46:49+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Adopting and adapting to digital is crucial for businesses across industries to compete and succeed. But it can be difficult for many to navigate their way through digital transformation to connect with customers and have an influence online. With digital disruptors snapping at the heels of many industries (just think of travel sector transformer Airbnb and audio disruptor Spotify), success will come to businesses that ensure their staff has the necessary digital skills to future-proof a workforce. Essentially any transformation must be woven into the fabric of the company and championed by senior leaders [...]

What are the Benefits of Digital Transformation?2022-10-06T13:46:49+08:00

What are the Top Content Marketing & SEO Trends?

2022-10-06T10:11:58+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   Content marketing has come into its own in recent years. It's proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. Your content can be versatile and dynamic when in the right hands, from website copy to social media posts to blogs to videos.  An important strand of content marketing is SEO or Search Engine Optimization. SEO is crucial for your content strategy if you want to get it found on search engines. The [...]

What are the Top Content Marketing & SEO Trends?2022-10-06T10:11:58+08:00

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