marketing tool

3 Marketing Bloopers Digital Marketers Can Learn From

2023-03-29T11:37:52+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/3-marketing-bloopers-digital-marketers-can-learn-from)   When we think of ‘bloopers’, images of actors fluffing their lines or falling over on set usually come to mind. But, the marketing world sees its fair share of bloopers—errors of judgment that can have a devastating impact on brand reputation. A marketing blooper not only results in reputational setbacks but it can also seriously drain your promotional budgets. Misplaced messaging, poor campaign strategies, ill-advised imagery, and investments in the wrong channels are among the most common marketing bloopers brands make. From Lunya’s uncouth HandMaid’s Tale underwear campaign to Pepsi China’s macabre tagline translation, GAP’s bizarre temporary branding change, [...]

3 Marketing Bloopers Digital Marketers Can Learn From2023-03-29T11:37:52+08:00

Revolutionize Chatbot Development with ChatGPT in Digital Marketing

2023-03-29T11:26:07+08:00

Chatbots have been a part of digital marketing for several years now, providing businesses with a new way to engage with customers and automate various tasks. From answering frequently asked questions to providing customer support, chatbots have proven to be a valuable asset to businesses looking to improve customer experience and streamline operations. However, with the increasing demand for chatbots, it's becoming harder to stand out in the crowded chatbot market.   Enter ChatGPT, a language model developed by OpenAI that is revolutionizing the chatbot development landscape. ChatGPT, which stands for "Chat Generative Pretrained Transformer," is a state-of-the-art language model that [...]

Revolutionize Chatbot Development with ChatGPT in Digital Marketing2023-03-29T11:26:07+08:00

6 of the Best Digital Marketing Strategies for B2B Business

2023-03-29T11:25:01+08:00

Article  By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/6-of-the-best-digital-marketing-strategies-for-b2b-business-corporate)   The digital age has changed the way marketers communicate with and sell to B2B audiences. As technology continues to evolve, digital marketing requires a more integrated and fluid approach. As a marketer, you have to adapt to changes to meet the expectations of your audience. To ensure your business is agile, you need to optimize your digital marketing strategy to drive digital transformation and ensure you’re talking to the right people on the right channels. As a B2B company, you need to be able to speak to businesses, and this requires a different approach to engaging [...]

6 of the Best Digital Marketing Strategies for B2B Business2023-03-29T11:25:01+08:00

[HRD Corp Claimable Course] DIGITAL MARKETING MASTERCLASS – 15 & 16 MAY 2023

2023-04-18T10:06:08+08:00

Greeting from Excel Academy! Are you looking for any training this upcoming MAY? Here are some public courses for you to consider signing up for!   DIGITAL MARKETING MASTERCLASS - 15 & 16 MAY 2023     Are you struggling to capture the attention of tech-savvy users with traditional advertising? Want to upgrade your digital marketing game? It's time to join the digital marketing race and stay ahead of the curve with our Digital Marketing Masterclass course! 👨‍💻⁣ ⁣ Led by our experienced trainer, Mr. Alexander Ang, our comprehensive 2-day workshop on 15 & 16 May 2023 covers everything you need [...]

[HRD Corp Claimable Course] DIGITAL MARKETING MASTERCLASS – 15 & 16 MAY 20232023-04-18T10:06:08+08:00

An Introduction to Midjourney

2023-03-29T11:29:49+08:00

What is Midjourney? As its simplest, Midjourney is a bot on discord. It is a bot on a Discord server at its most basic. On Midjourney's Discord server, you can give the bot instructions, and it will follow them. Easy enough. Some people find the Discord interface to be a little challenging, but once you get the hang of it, you'll be producing works of art in no time. Discord also makes it simple to experiment with different approaches and fashions while polishing your current 'prompting' abilities. To test the software, you are permitted to create 25 photographs for no cost, [...]

An Introduction to Midjourney2023-03-29T11:29:49+08:00

Discover the Future of ChatGPT in Digital Marketing

2023-04-05T09:19:15+08:00

ChatGPT has already made significant strides in the world of digital marketing, providing businesses with an AI-powered tool that can enhance customer engagement and improve marketing efforts. However, the future of ChatGPT in digital marketing is even more exciting, with many new advancements on the horizon. In this article, we will explore some of the ways in which ChatGPT is expected to evolve and transform the digital marketing landscape in the years to come.   More Advanced Personalization One of the most significant advantages of ChatGPT in digital marketing is its ability to personalize marketing messages and interactions with customers. However, [...]

Discover the Future of ChatGPT in Digital Marketing2023-04-05T09:19:15+08:00

[HRD Corp Claimable Course] DIGITAL MARKETING MASTERCLASS – 15 & 16 MAY 2023

2023-04-18T10:04:27+08:00

Greeting from Excel Academy! Are you looking for any training this upcoming MAY? Here are some public courses for you to consider signing up for!   DIGITAL MARKETING MASTERCLASS - 15 & 16 MAY 2023     Are you struggling to capture the attention of tech-savvy users with traditional advertising? Want to upgrade your digital marketing game? It's time to join the digital marketing race and stay ahead of the curve with our Digital Marketing Masterclass course! 👨‍💻⁣ ⁣ Led by our experienced trainer, Mr. Alexander Ang, our comprehensive 2-day workshop on 15 & 16 May 2023 covers everything you need [...]

[HRD Corp Claimable Course] DIGITAL MARKETING MASTERCLASS – 15 & 16 MAY 20232023-04-18T10:04:27+08:00

The Anatomy of an Effective Marketing Email

2023-01-18T14:43:41+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/the-anatomy-of-an-effective-marketing-email)   There are many ways to segment and customize your messaging to customers in the digital age with many platforms or touchpoints to explore, often the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal [...]

The Anatomy of an Effective Marketing Email2023-01-18T14:43:41+08:00

Best Examples of AI in Marketing

2023-01-18T11:24:36+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/some-inspiring-uses-of-ai-in-digital-marketing)   The widespread adoption of artificial intelligence (AI) was once considered a far-fetched notion dreamed up in sci-fi stories, but it’s now a living, breathing part of our everyday reality. The AI market is expected to be worth $36.8 billion by 2025, and as this autonomous branch of digital technology continues to evolve, we expect to see a host of incredible developments to emerge in the not-so-distant future—especially in this emerging age of the metaverse. While AI has been proven to enhance our daily consumer lives—with the adoption of autonomous vehicle technology, fitness devices, voice assistants, and smartphones—it has also [...]

Best Examples of AI in Marketing2023-01-18T11:24:36+08:00

[Webinar] Learning Hour: AI-Powered Social Media Marketing

2023-03-21T09:20:11+08:00

      What time is it? It's LEARNING HOUR! ⁣ ⁣ Are you struggling to keep up with the latest social media marketing trends and techniques? Do you want to learn how artificial intelligence can help you reach and engage with your target audience more effectively? Then mark your calendar for our upcoming Learning Hour: AI-Powered Social Media Marketing webinar with Mr. Alexander!⁣ ⁣ Details:⁣ Date: 24 March 2023⁣ Time: 12.00 PM - 1.00 PM⁣ Platform: Facebook and LinkedIn Live⁣⁣ ⁣ In this one-hour webinar, you'll discover the power of AI tools and technologies for social media marketing. Whether you're [...]

[Webinar] Learning Hour: AI-Powered Social Media Marketing2023-03-21T09:20:11+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM