marketing

How to Perform an SEO Audit

2024-05-07T13:31:23+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you know how well your website is performing? SEO experts know the importance of regular audits, but for many of us who only have a basic knowledge of SEO, it may seem like a daunting task. However, in today's world of digital marketing, it's becoming more important to have a clear understanding of this. In this blog, we'll give you tips on how to perform an SEO audit (like an SEO audit checklist) and learn more about the latest tools and get tips for a better understanding of the what, where and why [...]

How to Perform an SEO Audit2024-05-07T13:31:23+08:00

Your Guide to B2B Marketing Basics

2024-04-19T13:59:42+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/b2b-marketing-basics)   B2B marketing is often seen as the boring relative of B2C. But that couldn’t be further from the truth. Business-to-business marketing is more of a challenge because you work with a company or group of stakeholders and the process is more complex. That’s actually what makes it exciting! But B2B marketers are succeeding in the online space, especially since Covid-19 forced companies to pivot and adapt. The ever-changing digital landscape has offered B2B brands new ways to connect with customers. With the global B2B ecommerce market projected to be worth nearly $19 billion by 2027, according to [...]

Your Guide to B2B Marketing Basics2024-04-19T13:59:42+08:00

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?

2024-05-07T14:18:43+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Customers have come to rely on online channels and technologies to browse, find information, and purchase. This has resulted in brands needing marketers with in-demand and transferable digital skills and knowledge. That has also created global demand as companies seek digital talent to help them stand out from the competition and implement strategies for the new customer journey to drive leads and revenue. So, what does this mean for you as a marketer in 2022, and how is the job market shifting due to the increased need for digital know-how? Let's look at the most [...]

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?2024-05-07T14:18:43+08:00

Your Guide to B2B Marketing Basics

2023-12-27T09:36:58+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/b2b-marketing-basics)   B2B marketing is often seen as the boring relative of B2C. But that couldn’t be further from the truth. Business-to-business marketing is more of a challenge because you work with a company or group of stakeholders and the process is more complex. That’s actually what makes it exciting! But B2B marketers are succeeding in the online space, especially since Covid-19 forced companies to pivot and adapt. The ever-changing digital landscape has offered B2B brands new ways to connect with customers. With the global B2B ecommerce market projected to be worth nearly $19 billion by 2027, according to [...]

Your Guide to B2B Marketing Basics2023-12-27T09:36:58+08:00

The ‘Back To Basics’ Marketing Success of Oatly

2023-12-15T09:12:40+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/the-back-to-basics-marketing-success-of-oatly)   Have you noticed the endless choice of milk you can add to your latte or cappuccino right now? From soy and almond to hazelnut, rice, and beyond, there has never been such an eclectic mix of ways to experiment with your morning coffee. And, of all the alt-milks on the market right now, oat is arguably the top dog. Oh, and in case you're not aware, Oatly is one of the world's leading sellers of plant-based milk with celebrity backers like Oprah. In fact, Oatly saw an incredible rate of growth during the pandemic, with an impressive [...]

The ‘Back To Basics’ Marketing Success of Oatly2023-12-15T09:12:40+08:00

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 20 & 21 December 2023

2023-12-14T17:15:11+08:00

Mark your calendars! Our Digital Marketing Masterclass is set and confirmed to take place. Get ready to embark on a transformative learning experience that will reshape your approach to digital marketing!⁣ ⁣ Here are some key benefits of taking a Digital Marketing Masterclass:⁣ ⁣ - Ability to pinpoint and engage specific audiences, translating to more effective communication strategies within the workplace.⁣ - Enhancing employees' capability to interpret data and make informed decisions, which is crucial in many work scenarios.⁣ - Encouraging innovative thinking and entrepreneurial approaches to problem-solving, fostering a proactive workplace culture.⁣ ⁣ and more!⁣ ⁣ 📌 Course details:⁣⁣⁣⁣ ⁣⁣ [...]

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 20 & 21 December 20232023-12-14T17:15:11+08:00

[Webinar] – Bridging Brand Marketing & Digital Leadership for Managers

2023-12-12T13:51:08+08:00

FREE WEBINAR: Bridging Brand Marketing & Digital Leadership for Managers!⁣ ⁣ In today's fast-paced digital landscape, merging brand marketing with digital leadership is key to managerial success. This webinar will explore effective strategies and insights to empower managers in navigating this dynamic intersection. 🌐🔍⁣ ⁣ Date: 14 December 2023⁣⁣ Time: 11 AM - 12 PM⁣⁣ ⁣ 🔥 What to Expect:⁣ ⁣ - Learn how to effectively utilize digital platforms to enhance brand visibility, engagement, and growth.⁣ - Discover methods to navigate challenges and seize opportunities in the ever-evolving digital sphere.⁣ ⁣ and more!⁣ ⁣ 📢 Don't miss this opportunity! Reserve your [...]

[Webinar] – Bridging Brand Marketing & Digital Leadership for Managers2023-12-12T13:51:08+08:00

[Webinar] – Navigating Content Marketing: Strategies & Essentials | 7 December 2023

2023-12-05T16:20:05+08:00

🌟 Elevate Your Content Game! Join us for an immersive session: "Navigating Content Marketing: Strategies & Essentials."⁣ ⁣⁣ Date: 07 December 2023⁣⁣ Time: 12 PM - 1 PM⁣⁣ ⁣ What to Expect 🔥:⁣⁣ ⁣ - Understand what content marketing is and its core elements,⁣ - Discover vital elements crucial for effective content strategies,⁣ - Learn how to evaluate and measure the effectiveness of your content.⁣ ⁣ 📢 Don't miss this opportunity! Reserve your spot now:⁣ https://bit.ly/LearningHoursNavigatingContentMarketingStrategiesEssentials07122023⁣ ⁣ 📣 For more information about our training and courses, contact us at 1700-81-5520 or email us at training@excelacademy.my

[Webinar] – Navigating Content Marketing: Strategies & Essentials | 7 December 20232023-12-05T16:20:05+08:00

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 20 & 21 December 2023

2023-11-30T15:42:25+08:00

Mark your calendars! Our Digital Marketing Masterclass is set and confirmed to take place. Get ready to embark on a transformative learning experience that will reshape your approach to digital marketing!⁣ ⁣ Here are some key benefits of taking a Digital Marketing Masterclass:⁣ ⁣ - Ability to pinpoint and engage specific audiences, translating to more effective communication strategies within the workplace.⁣ - Enhancing employees' capability to interpret data and make informed decisions, which is crucial in many work scenarios.⁣ - Encouraging innovative thinking and entrepreneurial approaches to problem-solving, fostering a proactive workplace culture.⁣ ⁣ and more!⁣ ⁣ 📌 Course details:⁣⁣⁣⁣ ⁣⁣ [...]

[HRD Corp Claimable Course] – Digital Marketing Masterclass | 20 & 21 December 20232023-11-30T15:42:25+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM