influencer marketing Archives - Digital Marketing Certification Courses in Malaysia

Influencer Marketing and AI

exceladmin2024-02-06T11:50:11+08:00

Article by: Julie Atherton (https://digitalmarketinginstitute.com/blog/influencer-marketing-and-ai) As more brands embrace the opportunity to use influencer marketing at scale, artificial intelligence (AI) tools improve performance, reduce risk, and supercharge productivity. They are the perfect match. Influencer marketing is big business. In 2023 it is estimated at $21.1 billion worldwide and that’s set to continue growing in 2024. As traditional advertising finds it increasingly difficult to reach today's tech-savvy, ad-resistant consumers, influencers provide an additional way to connect with potential customers. And, as brands see higher levels of trust and engagement from smaller (micro) influencer partnerships, the need to streamline the multi-influencer marketing model increases. Thankfully, a [...]

20 Influencer Marketing Statistics that Will Surprise You

exceladmin2018-10-08T13:40:15+08:00

As social media becomes a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram models, Twitter personalities and YouTube stars for advice and recommendations on purchasing decisions. These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing. Social media has given normal people an opportunity to build their own brand through stimulating content and engagement. These new influencers are more relatable than traditional celebrities. Since more people are joining social media [...]