DMI

5 Ways to Maximize SEO and Social Media

2022-07-28T10:36:20+08:00

Article by: Joe Williams (https://digitalmarketinginstitute.com/)   Search Engine Optimization (SEO) is important in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we'll [...]

5 Ways to Maximize SEO and Social Media2022-07-28T10:36:20+08:00

7 Easy Steps to LinkedIn Success

2022-07-12T09:54:11+08:00

Article by: Dawn McGruer (https://digitalmarketinginstitute.com/)   LinkedIn has many advantages over other social networks. As the one platform primarily focused on communicating with other professionals, it's a great place for companies to advertise their brand, as well as their mission and vision. People tend to be more focused when using it as there is a more business- and career-focused bent to it. Quite simply, it's an easier network to crack in terms of building a quality network and targeting the audience you're trying to reach. Here's the list of seven quick, easy actions you can take to improve your LinkedIn experience [...]

7 Easy Steps to LinkedIn Success2022-07-12T09:54:11+08:00

8 Tips for Content Optimization for Every Social Media Platform

2022-07-12T08:48:19+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Promoting and advertising on social networks may be easy, whether for social media shopping or to enhance a political campaign. But are your posts and campaigns actually working? That's the tricky thing with social media marketing. What may seem like a clever and interesting post to you may not appeal to your audience. There's an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You must understand how to build marketing personas to ensure you catch the right people's attention on the right platform at [...]

8 Tips for Content Optimization for Every Social Media Platform2022-07-12T08:48:19+08:00

How to Make Videos Without Hiring a Professional

2022-07-12T08:47:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Videos are a powerful promotional tool that all businesses need to be using in order to stay competitive. Many consumers prefer to get information through video rather than text. Consumers are continually dealing with information overload, and while they might be able to click past a new piece of written content, a new video is more likely to make them stop and watch. Often they are hoping to see if they can gather new information quickly and in an interesting, creative way. If you are not using video marketing, it’s time to learn why [...]

How to Make Videos Without Hiring a Professional2022-07-12T08:47:18+08:00

5 Ways to Upskill Your Marketing & Sales Teams

2022-07-04T11:39:15+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Many organizations struggle when it comes to digital transformation. Often that's because they focus on the technology and tools required. But digital transformation is about a lot more than that. It's no longer enough to have the latest software or use new technology as part of your digital strategy. To truly transform your organization, you need to establish a digital mindset and have the key digital skills required to accelerate your transformation journey. As the face (and revenue generator) of your business, the secret to becoming digitized lies in your marketing and sales teams. But [...]

5 Ways to Upskill Your Marketing & Sales Teams2022-07-04T11:39:15+08:00

The Ultimate List of Free Keyword Research Tools

2022-07-04T09:05:31+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Keywords are an essential part of your content marketing and SEO strategy. Using the right keywords that align with your website content to get it seen on search engines can drive leads, sales, and ultimately revenue. Despite this, new research found that only 30 percent of small companies in the U.S use SEO in their marketing. And many businesses may use keywords, but either does not use them effectively or use the wrong keywords for their audience. This is why keyword research is crucial. It will ensure that you use keywords that will attract your audience and [...]

The Ultimate List of Free Keyword Research Tools2022-07-04T09:05:31+08:00

10 Tips on How To Kickstart Your Digital Marketing Career

2022-06-07T15:05:37+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   At different stages in everybody’s career, thoughts turn to the next steps. Maybe you’re considering ‘moving up’ in your current organization. Perhaps you’re eying up opportunities in other companies. Or you might even be considering a complete pivot and embarking on a whole new career path or starting up on your own. Morgan Cummins (director of TalentHub) and Paul Farrer (founder of global consultancy Aspire) discuss the importance, or not, of values, getting support from within your current job, inclusion issues, and the dreaded ‘imposter syndrome.’ And they examine the skills you need to develop to make [...]

10 Tips on How To Kickstart Your Digital Marketing Career2022-06-07T15:05:37+08:00

How to Effectively Manage Multiple Social Media Accounts

2022-06-02T14:28:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you find it exhausting managing multiple social media accounts for your business every day? Whether you're a small business owner or social media manager at a large corporation, you'll be looking for ideas that will help you get the most out of your social media marketing activities. It's no secret among social media managers/users that jumping between different tools and accounts can be draining. It's common for social media marketers to manage several accounts for different departments or accounts on different platforms. Some accounts could be dedicated to sales, while others are used [...]

How to Effectively Manage Multiple Social Media Accounts2022-06-02T14:28:18+08:00

Grab Our Limited Platinum Pass For The Month Of July 2020!

2020-07-01T13:54:56+08:00

With the Platinum Pass, you can enjoy crazy deals for the month of July 2020 where you can save more than RM2K! That's a crazy offer not to be missed. Grab your Platinum Pass now! With this Platinum Pass, you are going to get Savings of RM2K for our Online Digital Marketing Institute Programs* FREE Access to DMI Membership Portal for 1 Year Additional 6 Months Access to Excel Academy's E-Learning Platform   For more information, CONTACT US AT: Email: courses@excelacademy.my Phone: 03-74997190 Website: https://digital.excelacademy.my/

Grab Our Limited Platinum Pass For The Month Of July 2020!2020-07-01T13:54:56+08:00

We Are Now DMI’s Platinum Partner

2020-06-29T16:30:15+08:00

For the last four years, Excel Academy has been Digital Marketing Institute(DMI)'s approved partner in Malaysia. Recently, Excel Academy has been awarded the prestigious DMI Platinum Partner award during the DMI Arena Awards Ceremony. This is an outstanding achievement for us because as a Platinum Partner, we can offer better benefits and support to our students. It's never too late to join the Digital Marketing Programs offered by DMI. Among the benefits include: Global Accreditation Widely recognized by Industry Champions such as Facebook, LinkedIn, Google, Twitter, HubSpot, etc Access to latest updates on Digital Marketing skills and knowledge through DMI's Membership [...]

We Are Now DMI’s Platinum Partner2020-06-29T16:30:15+08:00

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