Digital Tools

Email Marketing Tips & Examples for 2023

2023-01-20T09:47:04+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/email-marketing-tips-examples)   In 2023, data privacy will become even more important to marketers as people look to protect their personal information and only share it with companies they trust. In addition, the demise of third-party cookies will make it harder for marketers to target customers through ads and so they need a channel that enables first-party data (and consensual) collection. Welcome to the wonderful world of email marketing. While many of you may already be using emails in your marketing activities, are you using them effectively to deliver personalized content to your audience? According to Pathwire research, 84 percent of [...]

Email Marketing Tips & Examples for 20232023-01-20T09:47:04+08:00

[DMI] 2023 CERTIFIED DIGITAL MARKETING PROFESSIONAL TRAINING CALENDAR

2023-01-18T14:51:32+08:00

    🌟🌐 Are you ready to become a world-class digital marketer? ⁣ ⁣ We understand that upskilling or shifting to digital marketing without prior understanding can be challenging.⁣ ⁣ 🌟But don't worry; we've got you covered! ⁣Unlock the power of digital marketing with our Certified Digital Marketing Professional Course. Our comprehensive program covers all aspects of digital marketing, from SEO and PPC to social media and email marketing. ⁣ ⁣ 🤔 So, what is exciting about this offer ❓⁣ ✅ 24 weeks of access to DMI Membership (Interactive Digital Marketing Portal)⁣ ✅ 6 to 12 months EPP with 0% interest! [...]

[DMI] 2023 CERTIFIED DIGITAL MARKETING PROFESSIONAL TRAINING CALENDAR2023-01-18T14:51:32+08:00

Google Ads: A Beginner-Friendly Guide To Setting Up Your Ads

2022-12-30T16:29:44+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Competing online to gain new customers is no easy feat. There are a lot of savvy marketers out there who know all the ins and outs of paid (PPC) marketing. Naturally, this level of knowledge makes it a lot easier for experienced advertisers to gain that market share you have been struggling to capture. But while this may be the case, you can get in on the action if you can learn to use the same tricks as the pros. One of those tricks is learning how to use Google Ads to engage customers [...]

Google Ads: A Beginner-Friendly Guide To Setting Up Your Ads2022-12-30T16:29:44+08:00

How to Use LinkedIn Analytics for a B2B Audience

2022-12-29T09:19:10+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   LinkedIn has grown into a career-building network (it turns 20 years old in 2023) that allows people to build a personal brand and showcase their professional portfolios online to peers, companies and recruiters. From a business perspective, LinkedIn is a great place for networking and an effective platform for B2B marketing. With over 850 million members in over 200 countries, the network offers huge opportunities for B2B businesses across industries. The beauty of LinkedIn is that its analytics are perfectly suited to the needs of a B2B business to make good marketing decisions and [...]

How to Use LinkedIn Analytics for a B2B Audience2022-12-29T09:19:10+08:00

5 Best Practices for Great Landing Pages

2022-11-25T09:09:30+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   A landing page aims to nurture customers who aren't yet ready to buy and demonstrate how your company provides specific value in that area. Such a page is important when trying to drive sales of your product or service, boost customer experience and help you gain customers quickly with enticing offers. In this blog, you'll learn about the key components of a great B2C and B2B landing page and how you can integrate them into your content to increase conversions.   What are landing pages? A landing page is a web page created for a particular purpose [...]

5 Best Practices for Great Landing Pages2022-11-25T09:09:30+08:00

Why Marketing Should Lead Your Digital Transformation in 2023 & How To Do It

2022-11-15T12:15:06+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   All marketers want to create a better customer experience. It can make or break an organization, as the experience, a prospect or consumer has is key to driving conversions and revenue and customer loyalty and advocacy. 71% of senior marketers and 61% of mid-level marketers are responsible for digital transformation in their organizations, according to research in 'The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future'. Despite this, 'The 2021 State of Digital Transformation' found that only 23% of CMOs co-own digital transformation, with IT more often taking the lead. But this shouldn't be the [...]

Why Marketing Should Lead Your Digital Transformation in 2023 & How To Do It2022-11-15T12:15:06+08:00

What are the best AI and marketing automation tools?

2022-11-11T10:27:36+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Artificial intelligence (AI) was once a far-flung concept covered in sci-fi films and novels—but in our super advanced digital age, it's a widespread reality. Today, artificial intelligence is more accessible than ever, and it helps drive intelligence and efficiency across industries. The marketing industry is no exception. A powerful branch of AI, marketing automation, is helping brands boost productivity while driving better results from their various promotional campaigns. Humans working alongside autonomous bots really is a winning formula—if you use the right tools. Here we look at the best AI marketing tools for levelling up sales [...]

What are the best AI and marketing automation tools?2022-11-11T10:27:36+08:00

Best Times to Post on Twitter

2022-11-10T16:48:55+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Despite being one of the older kids on the social block, Twitter is still one of the planet's most social of all social media platforms.   With 396.5 million active users worldwide, Twitter is a powerful social media marketing tool with an extensive reach—especially when you consider that consumers spend 26% more time engaging with Twitter ads than any other leading social media platform. But how do you cut through the noise in such a saturated social space and avoid your Tweets getting lost in an abyss of quick-fire content? OOf all the tricks, tips, and tactics available, knowing which [...]

Best Times to Post on Twitter2022-11-10T16:48:55+08:00

What are the Benefits of Digital Transformation?

2022-10-06T13:46:49+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Adopting and adapting to digital is crucial for businesses across industries to compete and succeed. But it can be difficult for many to navigate their way through digital transformation to connect with customers and have an influence online. With digital disruptors snapping at the heels of many industries (just think of travel sector transformer Airbnb and audio disruptor Spotify), success will come to businesses that ensure their staff has the necessary digital skills to future-proof a workforce. Essentially any transformation must be woven into the fabric of the company and championed by senior leaders [...]

What are the Benefits of Digital Transformation?2022-10-06T13:46:49+08:00

Digital Selling & Social Selling: Do You Know The Difference?

2022-10-05T16:02:01+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   In recent years there's been a huge buzz around social selling. Tipped as the future for sales professionals, its impact has been significant. Since its introduction, social selling has offered new ways for salespeople to research, approach, and engage with prospects. But what about the bigger picture? For sales professionals and organizations alike, digital selling is emerging as a new and increasingly exciting concept. As the father of social selling (in the sense that social selling makes up just one piece of the overall digital sales process pie), digital selling has the enormous potential [...]

Digital Selling & Social Selling: Do You Know The Difference?2022-10-05T16:02:01+08:00

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