Digital Strategy

Digital Selling & Social Selling: Do You Know The Difference?

2023-02-02T13:23:32+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/digital-selling-and-social-selling-do-you-know-the-difference)   In recent years there’s been a huge buzz around social selling. Tipped as the future for sales professionals, its impact has been significant. Since its introduction, social selling has offered new ways for salespeople to research, approach, and engage with prospects. But what about the bigger picture? For sales professionals and organizations alike, digital selling is emerging as a new and increasingly exciting concept. As the father of social selling (in the sense that social selling makes up just one piece of the overall digital sales process pie), digital selling has the enormous potential to [...]

Digital Selling & Social Selling: Do You Know The Difference?2023-02-02T13:23:32+08:00

Amazon Advertising for Businesses of All Sizes

2023-02-02T10:55:22+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/amazon-advertising-for-businesses-of-all-sizes)   Right now, the global revenue from online advertising stands at $237.5 billion according to Statista —a number that is likely to keep on rising. Yes, the online advertising space is thriving with new platforms emerging all the time—including the brand-boosting Amazon Ads. With the right approach, and used as part of your greater digital marketing strategy, Amazon advertising will not only increase your profits but will showcase your brand to a wider audience, accelerating your growth in the process. If you’d like to get ahead with your Amazon marketing strategy, we’re going to shed more light on the [...]

Amazon Advertising for Businesses of All Sizes2023-02-02T10:55:22+08:00

Maximizing Digital Marketing ROI with Adext AI: A Comprehensive Guide

2023-03-29T11:36:28+08:00

Introduction In today's digital age, businesses are increasingly turning towards digital marketing as a means of reaching and engaging with their target audience. With so many different channels and platforms available, it can be difficult to know where to focus your efforts and how to ensure that you are maximizing the ROI of your marketing campaigns. This is where Adext AI comes in - a powerful tool that can help you to streamline and optimize your digital marketing efforts.   Key Features and Benefits of Adext AI Adext AI is an artificial intelligence-based platform that uses machine learning algorithms to optimize [...]

Maximizing Digital Marketing ROI with Adext AI: A Comprehensive Guide2023-03-29T11:36:28+08:00

How AI is Revolutionizing Digital Marketing: Key Trends and Strategies

2023-03-29T11:32:35+08:00

Introduction Artificial intelligence (AI) is transforming the digital marketing landscape, enabling businesses to streamline processes, enhance customer experiences, and improve ROI. With its ability to analyze large amounts of data and make predictions based on patterns and trends, AI is changing the way businesses approach marketing and advertising. In this article, we'll explore how AI is revolutionizing digital marketing, including its key trends and strategies.   What is AI in Digital Marketing? AI in digital marketing refers to the use of machine learning algorithms and other forms of artificial intelligence to analyze and optimize marketing campaigns. AI-powered tools and platforms can [...]

How AI is Revolutionizing Digital Marketing: Key Trends and Strategies2023-03-29T11:32:35+08:00

4 Reasons to Use Memes in your Marketing

2023-03-29T11:30:28+08:00

Article By: Clark Boyd (https://digitalmarketinginstitute.com/blog/4-reasons-to-use-memes-in-your-marketing)   Memes have become a unit of cultural currency in the digital age and can be found across all social media platforms. They are humorous pieces of content, often featuring an image and text, intended for quick consumption. But can you use memes for marketing? This article looks at what memes are, how you can use memes for marketing, and what to watch out for if you do try out this strategy. What are memes? The evolutionary biologist Richard Dawkins coined the term “meme” in his 1976 book, The Selfish Gene. The word is a combination of the Greek [...]

4 Reasons to Use Memes in your Marketing2023-03-29T11:30:28+08:00

How to Manage Online Customer Reviews

2023-03-29T11:29:19+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-manage-online-customer-reviews)   Do you want to know how to earn positive customer feedback? Our guide to getting more great customer reviews will tell you all you need to know to get the ball rolling. In the Age of Information, it’s no secret that consumers place an enormous amount of value in the opinions of their peers. Customer reviews are essential to the ongoing success of any brand. In fact, a whopping nine out of 10 people read online reviews before committing to a product or service. Positive reviews speak for themselves: a glowing testimonial or rating from a customer will shine your [...]

How to Manage Online Customer Reviews2023-03-29T11:29:19+08:00

How to Create Your First Digital Marketing Campaign

2023-03-29T11:28:55+08:00

Article By: Digital marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-create-your-first-marketing-campaign) An effective marketing campaign demands research, planning, time, and patience. There’s a lot of noise to compete with to ensure your message gets to the right people at the right time, so it’s wise to make sure you take the time to plan each step. If you’ve never run a marketing campaign before, it can be tough to understand all the working parts. There are also a lot of channels to consider and you’ll need to combine the power of traditional and digital media through an integrated marketing campaign to ensure success. This article will show you [...]

How to Create Your First Digital Marketing Campaign2023-03-29T11:28:55+08:00

7 Essential Skills Every Digital Marketer Needs to Know

2023-03-29T11:27:34+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-essential-skills-every-digital-marketer-should-know)   The digital industry is vast, and it can be tough to navigate for newcomers or marketers looking to find their niche. From knowing the best data analytics tools to mastering SEO and content marketing, there can be a lot to grapple with if you don’t focus your attention on the areas that matter to a business. A great digital marketer will have the ability to adapt quickly and learn on their own, even being ready to pivot into different digital careers if old skills become less in-demand. They will be working with diverse teams and clients, [...]

7 Essential Skills Every Digital Marketer Needs to Know2023-03-29T11:27:34+08:00

The Best Social Media Metrics To Focus On In Your Campaigns

2023-01-19T10:44:21+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-best-social-media-metrics-to-focus-on-now)   Any social media strategy worth its salt needs to be measured properly. Yet you might be surprised by how many marketers don't think to look past the data found on the ‘Overview’ tab. While no one would argue about the importance of keeping track of those stats (that’s why they’re right up front), there’s more valuable intelligence to be gathered by doing a deeper dive. Let’s look at the top platforms and find out the best social media metrics you should track for each one to boost brand awareness and improve social media ROI. Facebook Metrics – [...]

The Best Social Media Metrics To Focus On In Your Campaigns2023-01-19T10:44:21+08:00

The Anatomy of an Effective Marketing Email

2023-01-18T14:43:41+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/the-anatomy-of-an-effective-marketing-email)   There are many ways to segment and customize your messaging to customers in the digital age with many platforms or touchpoints to explore, often the humble email remains a medium that delivers a significant return on investment (ROI) for businesses across sectors. Here are some insights that prove the promotional power of email marketing: Email marketing offers an average ROI of 3,800%. The global email marketing market was valued at $7.5 billion in 2020. Four out of five marketers said they would rather give up social media than email marketing. 74% of Baby Boomers think email is the most personal [...]

The Anatomy of an Effective Marketing Email2023-01-18T14:43:41+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
    46200 Petaling Jaya
    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
    8:30 AM - 5:30 PM