Digital Strategy

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-are-the-most-effective-digital-marketing-strategies) Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53% of senior marketers are spending significantly more on digital marketing channels while many report a lack of talent to compete in a demanding customer environment - which increases the need for a well planned strategy to guide activities. This is is becoming ever-more evident with the growth of AI [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-are-the-most-effective-digital-marketing-strategies) Marketers looking to create the ultimate digital marketing strategy need to have a clear understanding of their business, product, and demographics before choosing one that will be effective for their needs. In our research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’ we found that 53% of senior marketers are spending significantly more on digital marketing channels while many report a lack of talent to compete in a demanding customer environment - which increases the need for a well planned strategy to guide activities. This is is becoming ever-more evident with the growth of AI [...]