Digital Marketing

Delight Your Audience: How to Create Content That Excites and Entertains

2024-04-01T09:48:22+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/delight-your-audience-how-to-create-content-that-excites-and-entertains) Creating content is not for the faint-hearted. It takes guts and a keen understanding of what people want to be effective in driving traffic to your business. All content creators have asked themselves the same question more than once: How will I engage my audience, so they keep coming back for more? If you haven’t asked yourself this question at least once, you aren’t taking your job seriously! It isn’t easy to create great content that excites and entertains. A report by SEMRush found that 45% of marketers struggle to attract quality leads with content while 38% cite finding the resources and [...]

Delight Your Audience: How to Create Content That Excites and Entertains2024-04-01T09:48:22+08:00

What is SEO and how does it work?

2024-03-29T09:32:55+08:00

Article by: Cathal Melinn (https://digitalmarketinginstitute.com/blog/what-is-seo) Are you at the start of your Search Engine Optimization (SEO) journey? Maybe you’ve heard that SEO can help drive traffic to your website and get you higher rankings on search engines. We’re here to remove any confusion or complications around SEO - with some insight on how artificial intelligence fits into the picture. Once you understand the fundamentals, you can learn how to leverage SEO to drive traffic and generate quality leads.   So, let’s get started to see how SEO works. What you’ll learn in this blog is: What is SEO? What are the three pillars [...]

What is SEO and how does it work?2024-03-29T09:32:55+08:00

12 Tips To Improve SEO For ECommerce

2024-03-07T16:02:14+08:00

Article by: Neil Patel (https://digitalmarketinginstitute.com/blog/12-tips-to-improve-seo-for-ecommerce) With Search Engine Optimization (SEO), it’s important to step back and look at the big picture. What broad tactics and best practices can you use to improve SEO performance for your ecommerce website? You should know that while the adoption of artificial intelligence tools for SEO can help automate and speed up tasks such as keyword research, content generation or website schema, it’s also changing how people see search results. Google Search Generative Experience is a great example as it uses AI to give people more comprehensive search results. This means SGE searches can include an AI-generated answer, [...]

12 Tips To Improve SEO For ECommerce2024-03-07T16:02:14+08:00

[HRD Corp Claimable Course] – Digital Marketing Masterclass Training

2024-03-19T08:19:56+08:00

Training Update: Successfully Wrapped Up Digital Marketing Masterclass Training!⁣ ⁣  Interested in joining our upcoming HRD Corp claimable program? Get in touch with us now at 1700-81-5520 or send us an email at training@excelacademy.my.⁣⁣⁣⁣ .⁣ .⁣ .⁣ #HRDCorpClaimable #PublicTraining #DigitalMarketingMasterclass

[HRD Corp Claimable Course] – Digital Marketing Masterclass Training2024-03-19T08:19:56+08:00

What Tools Should You Be Using for Your Digital Marketing?

2024-03-01T14:09:24+08:00

Article by: Lyndsey Hall (https://digitalmarketinginstitute.com/blog/digital-marketing-tools) Digital marketing is an exciting and fast-moving industry, and digital marketers know that there are a multitude of tools, platforms and apps out there to help take your digital efforts to the next level. Yes they can save you time, but discovering and testing the various options can be daunting and confusing, especially in an ever changing industry with many emerging trends. We’ve gathered some old favorites as well as some tools to watch and consider adding to your digital marketing toolkit in 2022. Social Media Marketing Tools Influencer Marketing Tools Email Marketing/Marketing Automation Tools SEO (Search Engine [...]

What Tools Should You Be Using for Your Digital Marketing?2024-03-01T14:09:24+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass

2024-03-12T15:58:20+08:00

 Time is of the essence, and we don't want your marketing team to miss out on the game-changing insights awaiting them in our CONFIRMED Digital Marketing Masterclass. This is your last opportunity to secure their seats and propel your team to new heights in the digital landscape. What Your Team Will Learn: - Unleash the full potential of Facebook Ads with the latest campaign strategies. Learn how to optimize your marketing results and enhance overall campaign performance on this influential platform, - Learn the art of crafting engaging copies, captivating images, and compelling videos tailored for both social media and search [...]

[HRD Corp Claimable Course] Digital Marketing Masterclass2024-03-12T15:58:20+08:00

What 8 Skills Do Marketers Need to Use AI Effectively?

2024-02-29T14:04:31+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/8-digital-skills-you-need-to-survive-the-rise-of-ai)   For some marketers, the rise of artificial intelligence (AI) fills them with excitement as their minds race with the phenomenal possibilities of the technologies for business. For others, the rise of AI is something to fear. We’ve already seen the benefits of AI in digital marketing. It can take over menial or repetitive tasks, it can drive automation and personalization, and it can help you get valuable insights into customers. But there are also disadvantages such as security risks, ethical considerations, and, most importantly, job displacement. Marketers who want to thrive in this new age need [...]

What 8 Skills Do Marketers Need to Use AI Effectively?2024-02-29T14:04:31+08:00

[HRD Corp Claimable Course] SEO & SEM Course

2024-03-05T17:14:00+08:00

Exciting news awaits! Our upcoming SEO & SEM training session scheduled for this March is now confirmed, and we can't wait to enhance your marketing team's skills. Training Modules: - Module 1: Fundamentals of SEO - Module 2: Keyword Research - Module 3: Content Strategies For SEO - Module 4: Off-Page SEO Strategies - Module 5: Technical SEO - Module 6: Fundamental Of Google Ads - Module 7: Google Ads Optimization Strategies What Sets Our Training Apart: - Step-by-Step Approach: From basics to advanced techniques. - Interactive Sessions: Engaging mix of lectures, demos, and hands-on exercises. ⁣⁣⁣⁣⁣⁣⁣ - Practical Application: Immediate [...]

[HRD Corp Claimable Course] SEO & SEM Course2024-03-05T17:14:00+08:00

Build a Content Marketing Plan in 10 Steps

2024-03-04T09:47:52+08:00

Article by: Mischa McInerney (https://digitalmarketinginstitute.com/blog/build-a-content-marketing-plan-in-10-steps)   Content marketing is something you’re aware of as a marketer, but do you realize how effective it can be at all stages of the customer journey? While many marketers create landing pages, blogs, or copy for social media posts, great content marketing requires a strategic and multi-faceted approach (and most importantly it relies on you understanding who you’re talking to). In this blog, we’ll start by looking at what is content marketing and then explore ten steps to help you develop a successful plan. Set objectives Understand your audience Be relevant Use the content marketing funnel to [...]

Build a Content Marketing Plan in 10 Steps2024-03-04T09:47:52+08:00

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