Digital Marketing Archives - Page 6 of 39 - Digital Marketing Certification Courses in Malaysia

What is Digital PR and How Can You Develop an Effective Strategy?
Gallery

What is Digital PR and How Can You Develop an Effective Strategy?

exceladmin2024-03-29T11:17:34+08:00

Article by: https://digitalmarketinginstitute.com/blog/what-is-digital-pr Digital Public Relations (PR) is a strategy used to increase awareness and visibility of your brand using online channels. Digital PR is similar to traditional PR but it offers the opportunity to reach more people in a measurable and targeted way. To make the most impact, digital PR relies on digital marketing strategies such as search engine optimization (SEO), content marketing, influencer marketing, and social media. Digital PR is a powerful strategy that allows companies to speak directly to their target audience at any time and anywhere. By connecting and sharing with your audience, it’s possible to start a dialogue that [...]

What is Digital PR and How Can You Develop an Effective Strategy?exceladmin2024-03-29T11:17:34+08:00

Digital Marketing Skills, Career Opportunities & Getting Ahead in 2024
Gallery

Digital Marketing Skills, Career Opportunities & Getting Ahead in 2024

exceladmin2024-03-29T11:03:11+08:00

Article by: https://digitalmarketinginstitute.com/blog/digital-marketing-skills-career-opportunities-getting-ahead It will come as no surprise that people are spending more time online. As a result, technology has become more sophisticated and addictive, meaning there’s lots of work for digital marketers! Over the past few years, digital marketing has experienced huge growth. 2023 is the first year global digital ad spending crossed the $600 billion mark. In 2027, that figure is expected to grow to $730 billion, according to MarketWatch. That means there are a lot of exciting opportunities out there for marketers and many trends to know. Whether you’re a recent graduate or a seasoned professional, advances in digital [...]

Digital Marketing Skills, Career Opportunities & Getting Ahead in 2024exceladmin2024-03-29T11:03:11+08:00

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?
Gallery

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?

exceladmin2024-05-07T14:18:43+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/) Customers have come to rely on online channels and technologies to browse, find information, and purchase. This has resulted in brands needing marketers with in-demand and transferable digital skills and knowledge. That has also created global demand as companies seek digital talent to help them stand out from the competition and implement strategies for the new customer journey to drive leads and revenue. So, what does this mean for you as a marketer in 2022, and how is the job market shifting due to the increased need for digital know-how? Let's look at the most [...]

What are the Most Important Digital Skills and Job Trends in 2022 & Beyond?exceladmin2024-05-07T14:18:43+08:00

Essential SEO Reporting Tools and Free Checklist
Gallery

Essential SEO Reporting Tools and Free Checklist

exceladmin2024-03-29T10:56:16+08:00

Article by: https://digitalmarketinginstitute.com/blog/essential-seo-reporting-tools Search engine optimization (SEO) is one of the most essential marketing skills that you can master. If you know how to do SEO analysis and report on performance, you can show the value of your content marketing efforts to your manager or CEO and develop campaigns or strategies to boost your brand’s search engine rankings for relevant keywords or terms. In this blog, we'll look at what SEO is, how it works, its benefits, and the best SEO analysis tools for beginners. If you're looking for a handy version of these SEO Reporting Tools, just download our checklist. It will cover [...]

Essential SEO Reporting Tools and Free Checklistexceladmin2024-03-29T10:56:16+08:00

[Webinar] – TikTok Marketing
Gallery

[Webinar] – TikTok Marketing

exceladmin2024-04-23T16:36:43+08:00

Enhance your TikTok marketing skills with our Learning Hour Webinar! Join us for a session where we'll delve into strategies for effective marketing on TikTok. Date: Tuesday, April 30, 2024 Time: 12 PM - 1 PM Topic: TikTok Marketing What to Expect: - Explore the potential of TikTok as a marketing platform and learn how to leverage its features. - Dive into tactics such as content creation, audience engagement, and analytics tracking. - Get actionable insights and tips to enhance your brand's presence and drive results on TikTok. Don't miss this opportunity! Reserve your spot now. For more information about our [...]

[Webinar] – TikTok Marketingexceladmin2024-04-23T16:36:43+08:00

5 Ways to Maximize SEO and Social Media
Gallery

5 Ways to Maximize SEO and Social Media

exceladmin2024-03-15T14:18:19+08:00

Article by: Joe Williams (https://digitalmarketinginstitute.com/blog/seo-and-social-media) Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help you [...]

5 Ways to Maximize SEO and Social Mediaexceladmin2024-03-15T14:18:19+08:00

How to Create TikTok Content
Gallery

How to Create TikTok Content

exceladmin2024-04-17T09:01:59+08:00

Article by: Pádraig Hanratty (https://digitalmarketinginstitute.com/blog/how-to-create-tiktok-content) Although social media has been around for two decades, it’s constantly changing as trends come and go and new platforms enter the market. Recently, there’s been a massive shift toward video content, linked to the rise of TikTok. As a result, users have come to expect snappy, engaging videos in their social media feeds. But it’s not just a TikTok phenomenon: Instagram Reels, Facebook Stories, and YouTube Shorts are all becoming adept at presenting short video content. Video content now has a greater organic reach than imagery and TikTok is creating a community of passionate content creators. [...]

How to Create TikTok Contentexceladmin2024-04-17T09:01:59+08:00

How to Use Short-Form Video in Digital Marketing
Gallery

How to Use Short-Form Video in Digital Marketing

exceladmin2024-03-15T11:13:05+08:00

Article by: Zack O’Rourke (https://digitalmarketinginstitute.com/blog/how-to-use-short-form-video-in-digital-marketing) Short-form video has become extremely popular recently given people’s enthusiasm for engaging video content and the instant gratification that comes from short snappy content. For example, TIkTok has more than 1.5 billion monthly users (and counting), making it a great channel for marketers to engage and influence using video content. Short-form is not suitable for all brands, but it is ideal for brands looking to show personality and being bold to engage with a growing audience of younger people. In 2024, TikTok coined ‘creative bravery’: a transformative mindset of creating content that blends curiosity, imagination, vulnerability, [...]

How to Use Short-Form Video in Digital Marketingexceladmin2024-03-15T11:13:05+08:00

7 Popular Content Types and How to Use Them
Gallery

7 Popular Content Types and How to Use Them

exceladmin2024-03-08T16:53:55+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-popular-content-types-and-how-to-use-them) Content is the currency of the internet, and there are many content types brands can focus on to engage audiences, reach new markets, and provide value to customers. But with all the different content formats out there, it can be difficult for marketers to know which ones to focus on (even with a range of AI tools to help generate and optimize content). Different types have different purposes. While some drive traffic, others are about data capture so it’s important to be clever with your content marketing to make the most of your content. So let’s look at the [...]

7 Popular Content Types and How to Use Themexceladmin2024-03-08T16:53:55+08:00

Being Needed, Not Needy: How To Create Content People Actually Want
Gallery

Being Needed, Not Needy: How To Create Content People Actually Want

exceladmin2024-04-03T09:24:59+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/needed-needy-create-content-people-actually-want) As marketers, we all wish that every piece of content we create is anticipated and valued by our audience. But with so much content out there and people having so little time, that's probably not the case. So what really makes a piece of content stand out? What makes it valuable to a customer or prospect so it will drive engagement and prompt action? Maslow’s Hierarchy of Needs has been around for a long time, in fact before content marketing entered the conversation. But it provides a great framework for brands searching for opportunities to provide valuable content that [...]

Being Needed, Not Needy: How To Create Content People Actually Wantexceladmin2024-04-03T09:24:59+08:00