Digital Marketing

Should You Choose a Career in Digital Marketing?

2018-07-13T11:25:54+08:00

Digital marketing is an exciting and ever-changing field that keeps people on their toes by always having new technologies, strategies, and markets to explore. Another great thing about digital marketing is that you're always working with a variety of people, on new projects, and with new clients, and devising new strategies to stay ahead of the competition, so it’s nearly impossible to get bored when you're working in this field. Moreover, it offers a variety of employment opportunities, including freelance, working for an agency, or even starting up your own firm. Plus, you get to network with people all around the globe, sharing [...]

Should You Choose a Career in Digital Marketing?2018-07-13T11:25:54+08:00

Technology in Higher Education: What’s Next?

2018-06-25T09:40:58+08:00

The online and open education world is changing the way education is delivered. In the next decade, e-learning is projected to grow fifteen-fold, accounting for 30% of all educational provision. In order to ensure technology is used effectively and efficiently, this shift needs to be shaped by educators. The impact of new technology will shape the way students learn, collaborate and engage with their education. To support these developments, educational providers must ensure that an appropriate infrastructure is put in place, that learning spaces are modified to support new teaching methodologies and that teaching staff are trained to use technology effectively. [...]

Technology in Higher Education: What’s Next?2018-06-25T09:40:58+08:00

Tips for Writing Powerful Email Subject Lines

2018-06-11T12:13:40+08:00

Did you know that the average worker receives over 100 emails a day? That means there’s a Game of Throne’s style battle going on in every inbox to see who will make the cut, and who will be banished to the spam folder. So what’s the best way to rise above the clutter? It starts with a well-crafted subject line. According to MailChimp, the most effective email subject lines are brief, descriptive, and include a compelling reason for the user to click ‘open’. Knowing how to craft an eye-catching email subject line can mean the difference between the delete folder and [...]

Tips for Writing Powerful Email Subject Lines2018-06-11T12:13:40+08:00

Top 5 Tools for Building Infographics

2018-06-19T09:17:05+08:00

We all know that a picture is worth a thousand words and when we can incorporate a blend of data, eye-catching images, and simple graphics into one image, it can convey a whole lot of information in a short period of time and without putting too much strain on the eyes or the brain. Have you ever come across an amazing infographic online and wondered how it was created? Fortunately, you don’t need to be a professional graphic designer to create engaging images like infographics. Now let’s take a look at the ins and outs of infographics, what makes them so [...]

Top 5 Tools for Building Infographics2018-06-19T09:17:05+08:00

Do Not Misuse Technology For Your Own Benefits

2018-06-11T11:48:57+08:00

How Is The Internet Misused? 1) The scramble for ‘likes’: Since everyone has gone digital, the internet has become a battle for likes. If customers have had a worthy experience with a particular brand, they will obviously like it on Facebook. This sounds obvious. However, some marketers use the likes as justification for the digital marketing strategy of a company. Sometimes, the likes may have absolutely nothing to do with the strategy. 2) Buying followers: Apparently, the number of followers is more highly regarded than the quality of those followers. A lot of online businesses buy off newbies from social networks like Twitter. [...]

Do Not Misuse Technology For Your Own Benefits2018-06-11T11:48:57+08:00

Digital Marketing: How to Start Your New Career

2018-06-06T09:00:13+08:00

Are you curious about how to start an exciting career as a digital marketer? Are you wondering what’s the best way to find digital marketing jobs? Online learning can help you to quickly sharpen and diversify your current skills, it can make a world of difference for your future career path. Know the Difference Between Digital Versus Traditional Marketing Are you wondering whether it will be feasible to make a career change from regular marketing to digital marketing? Is there really much difference? Yes and no. But you will want to explore some of the key differences if you’re coming from [...]

Digital Marketing: How to Start Your New Career2018-06-06T09:00:13+08:00

How to Use Social Media for Storytelling

2018-05-31T09:29:02+08:00

When we think about the stories that we read as children or even young adults, they had certain characteristics: a beginning, middle, and end; a denouement, climax or conflict; and usually there was some sort of moral lesson. Great ads can also convey a similarly rich message, albeit usually in a bit of a different style. The wonderful thing to remember about advertising is that a story isn’t just about words – a great story teaches us something about the world and ourselves. And great advertising tells a good story. Today, we’re seeing more and more innovative uses of storytelling incorporated [...]

How to Use Social Media for Storytelling2018-05-31T09:29:02+08:00

How to Write a Video Marketing Script

2018-05-30T08:57:03+08:00

There’s no doubt that video is one of the highest-converting types of content you can use today to market pretty much anything – and this isn’t about to change. According to Wordstream, 87% of digital marketers use video content, 85% of US internet users watch online videos, and video has the potential to boost organic traffic by over 150%. So, if you are doing anything in the sphere of digital marketing, you can be sure that putting a bit of extra time into making a high-quality (or even medium quality) video can go a long way towards marketing your product. But when [...]

How to Write a Video Marketing Script2018-05-30T08:57:03+08:00

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