Digital Marketing

10 Tips on How To Kickstart Your Digital Marketing Career

2022-06-07T15:05:37+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   At different stages in everybody’s career, thoughts turn to the next steps. Maybe you’re considering ‘moving up’ in your current organization. Perhaps you’re eying up opportunities in other companies. Or you might even be considering a complete pivot and embarking on a whole new career path or starting up on your own. Morgan Cummins (director of TalentHub) and Paul Farrer (founder of global consultancy Aspire) discuss the importance, or not, of values, getting support from within your current job, inclusion issues, and the dreaded ‘imposter syndrome.’ And they examine the skills you need to develop to make [...]

10 Tips on How To Kickstart Your Digital Marketing Career2022-06-07T15:05:37+08:00

7 Essential Skills Every Digital Marketer Needs to Know

2022-06-03T13:25:24+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   The digital industry is vast, and it can be tough to navigate for newcomers or marketers looking to find their niche. There can be a lot to grapple with, from knowing the best data analytics tools to mastering SEO and content marketing if you don’t focus your attention on the areas that matter to a business. A great digital marketer will have the ability to adapt quickly and learn on their own, even being ready to pivot into different digital careers if old skills become less in demand. They will be working with diverse [...]

7 Essential Skills Every Digital Marketer Needs to Know2022-06-03T13:25:24+08:00

Why Digital Marketing is Important for Small Business

2022-06-03T11:35:33+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers, or even outdoor advertising. Businesses may believe that since they offer a good product or service, it's just a matter of time until customers find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their [...]

Why Digital Marketing is Important for Small Business2022-06-03T11:35:33+08:00

10 Ways Small Businesses Can Improve Their Social Media Presence

2022-06-02T14:26:42+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Small businesses around the world know that social media is here to stay. You only need to look at the social media demographics across platforms to know that! But that doesn't mean you have had the chance to put in the time or effort necessary to cultivate a good presence on the right networks. Even if you haven't optimized your social media presence, there's still time, and the benefits will be worth the effort. There are many advantages to cultivating your brand on social media. It can help improve your brand's social customer service, [...]

10 Ways Small Businesses Can Improve Their Social Media Presence2022-06-02T14:26:42+08:00

What Does a Digital Marketer Do?

2022-06-13T09:53:23+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Digital marketing is no longer a niche industry. It has become an integral part of marketing activities across industries to engage prospects, drive traffic, and generate quality leads. Brands that want to succeed in today's fast-moving digital world need marketers with digital expertise that can ensure their products and services are visible online. Skilled digital marketers require knowledge and qualifications that go beyond basic marketing strategies and creativity skills. If you're considering a top digital marketing career, a good place to begin is by understanding the skills required and what digital marketers do.   [...]

What Does a Digital Marketer Do?2022-06-13T09:53:23+08:00

How to Effectively Manage Multiple Social Media Accounts

2022-06-02T14:28:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you find it exhausting managing multiple social media accounts for your business every day? Whether you're a small business owner or social media manager at a large corporation, you'll be looking for ideas that will help you get the most out of your social media marketing activities. It's no secret among social media managers/users that jumping between different tools and accounts can be draining. It's common for social media marketers to manage several accounts for different departments or accounts on different platforms. Some accounts could be dedicated to sales, while others are used [...]

How to Effectively Manage Multiple Social Media Accounts2022-06-02T14:28:18+08:00

Digital Selling & Social Selling: Do You Know The Difference?

2022-06-02T14:27:40+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   In recent years there's been a huge buzz around social selling. Tipped as the future for sales professionals, its impact has been significant. Since its introduction, social selling has offered new ways for salespeople to research, approach, and engage with prospects. But what about the bigger picture? For sales professionals and organizations alike, digital selling is emerging as a new and increasingly exciting concept. As the father of social selling (in the sense that social selling makes up just one piece of the overall digital sales process pie), digital selling has the enormous potential [...]

Digital Selling & Social Selling: Do You Know The Difference?2022-06-02T14:27:40+08:00

What are the Top Content Marketing & SEO Trends?

2022-05-27T15:35:01+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   Content marketing has come into its own in recent years. It's proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. Your content can be versatile and dynamic when in the right hands, from website copy to social media posts to blogs to videos.  An important strand of content marketing is SEO or Search Engine Optimization. SEO is crucial for your content strategy if you want to get it found on search engines. The [...]

What are the Top Content Marketing & SEO Trends?2022-05-27T15:35:01+08:00

What Tools Should You Be Using for Your Digital Marketing?

2022-05-26T10:21:45+08:00

Article by: Lyndsey Hall (https://digitalmarketinginstitute.com/)   Digital marketing is an exciting and fast-moving industry, and digital marketers know that there are many tools, platforms, and apps out there to help take your digital efforts to the next level. They can save you time, but discovering and testing the various options can be daunting and confusing, especially in an ever-changing industry with many emerging trends. We've gathered some old favorites as well as some tools to watch and consider adding to your digital marketing toolkit in 2022. Social Media Marketing Tools Influencer Marketing Tools Email Marketing/Marketing Automation Tools SEO (Search Engine Optimization) [...]

What Tools Should You Be Using for Your Digital Marketing?2022-05-26T10:21:45+08:00

How to Manage Online Customer Reviews

2021-12-08T10:25:38+08:00

by Dan Hughes Posted on Oct 29, 2021   Do you want to know how to earn positive customer feedback? Our guide to getting more great customer reviews will tell you all you need to know to get the ball rolling. In the Age of Information, it’s no secret that consumers place an enormous amount of value in the opinions of their peers. Customer reviews are essential to the ongoing success of any brand. In fact, a whopping nine out of 10 people read online reviews before committing to a product or service. Positive reviews speak for themselves: a glowing testimonial or rating from a customer [...]

How to Manage Online Customer Reviews2021-12-08T10:25:38+08:00

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