Digital Marketing

Best Times to Post on Twitter

2022-11-10T16:48:55+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Despite being one of the older kids on the social block, Twitter is still one of the planet's most social of all social media platforms.   With 396.5 million active users worldwide, Twitter is a powerful social media marketing tool with an extensive reach—especially when you consider that consumers spend 26% more time engaging with Twitter ads than any other leading social media platform. But how do you cut through the noise in such a saturated social space and avoid your Tweets getting lost in an abyss of quick-fire content? OOf all the tricks, tips, and tactics available, knowing which [...]

Best Times to Post on Twitter2022-11-10T16:48:55+08:00

CMOs in 2023: Challenges, Budgets, Digital Transformation & Skills

2022-10-11T08:37:38+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   The past few years have challenged sectors across industries and for many marketers. This has seen their priorities, roles, and skill requirements change. CMOs, Vice Presidents of Marketing, and Marketing Directors are at the helm of this marketing evolution. Our new research, ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’, found that nearly half of senior marketers report their role has changed over the past two years, while 53 per cent are spending significantly more on digital marketing channels.  Senior leaders have changed their roles as business accelerators that drive business growth and [...]

CMOs in 2023: Challenges, Budgets, Digital Transformation & Skills2022-10-11T08:37:38+08:00

How to Choose a Digital Marketing Agency

2022-10-06T14:37:32+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   We live in an era of digital transformation, where almost everything is digitized, pushing every brand and company to take place in the digital world one way or another. However, in the face of rapidly developing technology and unrelentingly multiplying competitors, just "being present" on the internet is never enough. Establishing a permanent place online is becoming more important every day; however, it is also becoming more difficult. Because we know for a fact that there are many different wings of the spectrum when it comes to digital marketing, it includes areas like SEO, [...]

How to Choose a Digital Marketing Agency2022-10-06T14:37:32+08:00

What are the Benefits of Digital Transformation?

2022-10-06T13:46:49+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Adopting and adapting to digital is crucial for businesses across industries to compete and succeed. But it can be difficult for many to navigate their way through digital transformation to connect with customers and have an influence online. With digital disruptors snapping at the heels of many industries (just think of travel sector transformer Airbnb and audio disruptor Spotify), success will come to businesses that ensure their staff has the necessary digital skills to future-proof a workforce. Essentially any transformation must be woven into the fabric of the company and championed by senior leaders [...]

What are the Benefits of Digital Transformation?2022-10-06T13:46:49+08:00

What are the Top Content Marketing & SEO Trends?

2022-10-06T10:11:58+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   Content marketing has come into its own in recent years. It's proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. Your content can be versatile and dynamic when in the right hands, from website copy to social media posts to blogs to videos.  An important strand of content marketing is SEO or Search Engine Optimization. SEO is crucial for your content strategy if you want to get it found on search engines. The [...]

What are the Top Content Marketing & SEO Trends?2022-10-06T10:11:58+08:00

What Tools Should You Be Using for Your Digital Marketing?

2022-10-06T09:11:50+08:00

Article by: Lyndsey Hall (https://digitalmarketinginstitute.com/)   Digital marketing is an exciting and fast-moving industry, and digital marketers know that there are many tools, platforms, and apps out there to help take your digital efforts to the next level. They can save you time, but discovering and testing the various options can be daunting and confusing, especially in an ever-changing industry with many emerging trends. We've gathered some old favorites as well as some tools to watch and consider adding to your digital marketing toolkit in 2022. Social Media Marketing Tools Influencer Marketing Tools Email Marketing/Marketing Automation Tools SEO (Search Engine Optimization) [...]

What Tools Should You Be Using for Your Digital Marketing?2022-10-06T09:11:50+08:00

Digital Selling & Social Selling: Do You Know The Difference?

2022-10-05T16:02:01+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   In recent years there's been a huge buzz around social selling. Tipped as the future for sales professionals, its impact has been significant. Since its introduction, social selling has offered new ways for salespeople to research, approach, and engage with prospects. But what about the bigger picture? For sales professionals and organizations alike, digital selling is emerging as a new and increasingly exciting concept. As the father of social selling (in the sense that social selling makes up just one piece of the overall digital sales process pie), digital selling has the enormous potential [...]

Digital Selling & Social Selling: Do You Know The Difference?2022-10-05T16:02:01+08:00

What Does a Digital Marketer Do?

2022-09-30T10:49:15+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Digital marketing is no longer a niche industry. It has become an integral part of marketing activities across industries to engage prospects, drive traffic, and generate quality leads. Brands that want to succeed in today's fast-moving digital world need marketers with digital expertise that can ensure their products and services are visible online. Skilled digital marketers require knowledge and qualifications that go beyond basic marketing strategies and creativity skills. If you're considering a top digital marketing career, a good place to begin is by understanding the skills required and what digital marketers do.   [...]

What Does a Digital Marketer Do?2022-09-30T10:49:15+08:00

How to Effectively Manage Multiple Social Media Accounts

2022-10-28T10:24:31+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you find it exhausting managing multiple social media accounts for your business every day? Whether you're a small business owner or social media manager at a large corporation, you'll be looking for ideas that will help you get the most out of your social media marketing activities. It's no secret among social media managers/users that jumping between different tools and accounts can be draining. It's common for social media marketers to manage several accounts for different departments or accounts on different platforms. Some accounts could be dedicated to sales, while others are used [...]

How to Effectively Manage Multiple Social Media Accounts2022-10-28T10:24:31+08:00

Local SEO for Beginners: Improve Your Visibility Online

2022-09-29T16:18:14+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   As a small or local business, it can be difficult to compete with big brands when it comes to being found on Google searches. As larger businesses (with bigger budgets) target the keywords you want to rank for, it can seem difficult to get to the top of search engine results pages (SERPs) to drive traffic and click-through. But, there is a way! Local Search Engine Optimization (SEO) can help your business be more visible in search results on Google. For example, local SEO could be your way to get found online to increase bookings and sales [...]

Local SEO for Beginners: Improve Your Visibility Online2022-09-29T16:18:14+08:00

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