Digital Marketing

How to Attract & Retain Digital Marketing Talent

2022-12-29T09:20:24+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Companies across industries are competing to get noticed online. That's why digital marketing professionals are in demand, and the need to retain talent is high on the agenda for many HR professionals. Employee experience (EX) has become a must for companies wanting to attract and retain key talent. That's why according to wtw's 2021 Employee Experience Survey, 92 per cent of organisations are prioritising EX enhancements over the next three years compared to just 52 per cent pre-pandemic to increase employee engagement, drive productivity and create a happier workforce. As the need for digital marketers continues [...]

How to Attract & Retain Digital Marketing Talent2022-12-29T09:20:24+08:00

How to Use LinkedIn Analytics for a B2B Audience

2022-12-29T09:19:10+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   LinkedIn has grown into a career-building network (it turns 20 years old in 2023) that allows people to build a personal brand and showcase their professional portfolios online to peers, companies and recruiters. From a business perspective, LinkedIn is a great place for networking and an effective platform for B2B marketing. With over 850 million members in over 200 countries, the network offers huge opportunities for B2B businesses across industries. The beauty of LinkedIn is that its analytics are perfectly suited to the needs of a B2B business to make good marketing decisions and [...]

How to Use LinkedIn Analytics for a B2B Audience2022-12-29T09:19:10+08:00

Why B2B Marketing Is Boring And How To Fix It.

2022-12-22T15:20:33+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   “She refused to be bored chiefly because she wasn't boring. ”Zelda Fitzgerald Although B2B marketing can require sophisticated strategies, it is often seen as being less glamorous and trendy than B2C marketing. In fact, according to a WHM survey, 48% of customers have described B2B marketing as "boring"! In fact, B2B marketing campaigns are often very effective, but many people find it difficult to engage with them. Is your B2B marketing boring your customers? Are you struggling to engage prospects and customers with your campaigns? In this blog, we'll look at some steps you can [...]

Why B2B Marketing Is Boring And How To Fix It.2022-12-22T15:20:33+08:00

5 Best Practices for Great Landing Pages

2022-11-25T09:09:30+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   A landing page aims to nurture customers who aren't yet ready to buy and demonstrate how your company provides specific value in that area. Such a page is important when trying to drive sales of your product or service, boost customer experience and help you gain customers quickly with enticing offers. In this blog, you'll learn about the key components of a great B2C and B2B landing page and how you can integrate them into your content to increase conversions.   What are landing pages? A landing page is a web page created for a particular purpose [...]

5 Best Practices for Great Landing Pages2022-11-25T09:09:30+08:00

How to Write A Marketing Email

2023-01-06T09:50:44+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   There's no doubt that email marketing is a powerful tool for any marketer. It's an effective and simple way to nurture leads, retain customers and convert interest into a purchase. However, with so much content arriving in people's inboxes on an hourly basis, it can be tough to stand out from the crowd. Anyone can write an email, but there's an art to writing one that prompts clicks and conversions. So how do you write a good marketing email? In this blog, we will give you a step-by-step guide to creating an email that appeals to prospects [...]

How to Write A Marketing Email2023-01-06T09:50:44+08:00

DMI PROGRAM: 2023 HUAT HUAT DEALS!

2023-01-05T10:21:30+08:00

  Are you looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert?⁣⁣⁣⁣ ⁣⁣⁣⁣ Well, we have great news for you!⁣⁣⁣⁣ ⁣⁣⁣⁣ We are running a special promotion this Chinese New Year. Enrol in selected Digital Marketing Institute courses through us and save up to RM 1272! ⁣⁣⁣⁣ ⁣⁣⁣⁣ Two options are available for you to choose from:⁣⁣⁣⁣ ⁣⁣⁣⁣ Self-Paced Learning⁣⁣⁣⁣ Normal Price: RM 5300 | DISCOUNTED PRICE: RM 4028 ⁣⁣⁣⁣ Available Courses:⁣⁣⁣⁣ DMI Pro Program⁣⁣⁣⁣ DMI Specialist Programs (Social Media, Search, Strategy Planning)⁣⁣⁣⁣ ⁣⁣⁣⁣ Blended Learning⁣⁣⁣⁣ Normal Price: RM 5830 | [...]

DMI PROGRAM: 2023 HUAT HUAT DEALS!2023-01-05T10:21:30+08:00

DIGITAL MARKETING MASTERCLASS – 17 & 18 JANUARY 2023

2023-01-03T10:50:28+08:00

Greeting from Excel Academy! Are you looking for digital marketing training this January? Here we have a perfect course for you!   1) DIGITAL MARKETING MASTERCLASS - 17 & 18 JANUARY 2023 Learn & master digital marketing in TWO days with our complete Digital Marketing Masterclass course! ⁣⁣ ⁣⁣ Digital users are bored with the traditional way of advertising. You can see from your own smartphones how companies are competing intensely in the digital world to promote their products and services to reach a bigger audience. Of course, you don't have to do that, if you choose to stand behind others [...]

DIGITAL MARKETING MASTERCLASS – 17 & 18 JANUARY 20232023-01-03T10:50:28+08:00

Why Marketing Should Lead Your Digital Transformation in 2023 & How To Do It

2022-11-15T12:15:06+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   All marketers want to create a better customer experience. It can make or break an organization, as the experience, a prospect or consumer has is key to driving conversions and revenue and customer loyalty and advocacy. 71% of senior marketers and 61% of mid-level marketers are responsible for digital transformation in their organizations, according to research in 'The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future'. Despite this, 'The 2021 State of Digital Transformation' found that only 23% of CMOs co-own digital transformation, with IT more often taking the lead. But this shouldn't be the [...]

Why Marketing Should Lead Your Digital Transformation in 2023 & How To Do It2022-11-15T12:15:06+08:00

Email Marketing Tips & Examples for 2023

2022-11-14T13:51:58+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   In 2023, data privacy will become even more important to marketers as people look to protect their personal information and only share it with companies they trust. IIn addition, the demise of third-party cookies will make it harder for marketers to target customers through ads, so they need a channel that enables first-party data (and consensual) collection. Welcome to the wonderful world of email marketing. While many of you may already be using emails in your marketing activities, are you using them effectively to deliver personalized content to your audience? According to Pathwire research, 84 per [...]

Email Marketing Tips & Examples for 20232022-11-14T13:51:58+08:00

What are the best AI and marketing automation tools?

2022-11-11T10:27:36+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/)   Artificial intelligence (AI) was once a far-flung concept covered in sci-fi films and novels—but in our super advanced digital age, it's a widespread reality. Today, artificial intelligence is more accessible than ever, and it helps drive intelligence and efficiency across industries. The marketing industry is no exception. A powerful branch of AI, marketing automation, is helping brands boost productivity while driving better results from their various promotional campaigns. Humans working alongside autonomous bots really is a winning formula—if you use the right tools. Here we look at the best AI marketing tools for levelling up sales [...]

What are the best AI and marketing automation tools?2022-11-11T10:27:36+08:00

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