Digital Marketing

What is the Value of a Digital Marketing Certification?

2023-01-16T15:17:17+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/what-is-the-value-of-a-digital-marketing-certification)   What is the Value of a Digital Marketing Certification? If you understand the importance of digital marketing to business, you’ll know that you’re always going to want more. More knowledge, more skills, and more ways to show clients or employers that you can set their business apart. Adding a qualification to your resume is one of the best ways to do that and set yourself up for success. Whether you’re new to the industry or a seasoned digital marketing professional, you may wonder what value there is to getting a digital marketing certification? Well, wonder no more… [...]

What is the Value of a Digital Marketing Certification?2023-01-16T15:17:17+08:00

A Guide to Social Commerce

2023-01-16T14:44:59+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/social-commerce)   Selling products directly via social media is on the rise globally. Providing a frictionless and focused customer experience, where users can discover, research, and make a purchase without leaving social media is a powerful strategy for increasing your sales.  The social media industry is preparing for an acceleration of social commerce growth, as key platforms advance their shopping and checkout capabilities. From 2021 Statista data, 11% of social media users made an immediate online purchase after discovering a product, while 44% made a purchase later. The global Covid-19 pandemic has also accelerated social commerce, with many users turning to platforms like [...]

A Guide to Social Commerce2023-01-16T14:44:59+08:00

Enhance the Customer Experience with ChatGPT in Digital Marketing

2023-02-09T16:55:02+08:00

As consumers become more demanding and expect instant gratification, it is essential for businesses to adapt their marketing strategies to provide a seamless and personalized customer experience. One way to achieve this is by incorporating AI technology, such as ChatGPT, into your digital marketing efforts. ChatGPT, developed by OpenAI, is a Generative Pre-trained Transformer language model that uses a massive amount of text data to generate human-like responses to a wide range of prompts. In this blog post, we will explore how businesses can use ChatGPT to enhance the customer experience in digital marketing.   Provide instant customer support One of [...]

Enhance the Customer Experience with ChatGPT in Digital Marketing2023-02-09T16:55:02+08:00

5 Ways to Maximize SEO and Social Media

2023-01-16T14:12:22+08:00

Article By: Joe Williams (https://digitalmarketinginstitute.com/blog/seo-and-social-media)   Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help [...]

5 Ways to Maximize SEO and Social Media2023-01-16T14:12:22+08:00

The Roadblocks to Digital Marketing Transformation

2023-01-16T11:55:52+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/roadblocks-to-digital-marketing-transformation)   There’s no denying it—today’s world moves to the beat of a digital drum. With the dawning of Web 3.0 and the metaverse in motion, now is a crucial time for businesses to embrace digital transformation. Did you know? Spending on digital transformation is likely to exceed $1.8 trillion by 2025 as businesses across every possible sector update their internal strategies and processes for success in the modern age. With an ever-expanding choice of channels and touchpoints to explore, marketing is one of the most vital catalysts for growth in the age of digitalization. Digital marketing transformation is no longer an organizational [...]

The Roadblocks to Digital Marketing Transformation2023-01-16T11:55:52+08:00

Maximizing the Potential of ChatGPT in Your Digital Marketing Campaigns

2023-02-09T15:24:28+08:00

In recent years, the use of AI technology in digital marketing has skyrocketed. With the rise of chatbots and virtual assistants, marketers are discovering new and innovative ways to engage with customers, increase conversions, and improve the overall customer experience. One of the most powerful AI tools in this space is ChatGPT, a language model developed by OpenAI. In this blog post, we will explore how you can use ChatGPT in your digital marketing campaigns to achieve maximum results.   ChatGPT: What is it and how does it work? ChatGPT is a Generative Pre-trained Transformer language model created by OpenAI. It's [...]

Maximizing the Potential of ChatGPT in Your Digital Marketing Campaigns2023-02-09T15:24:28+08:00

How To Set Up An Ecommerce Business

2023-01-16T11:28:53+08:00

Article by: Cathal Melinn (https://digitalmarketinginstitute.com/blog/how-to-set-up-an-ecommerce-business)   When setting up an ecommerce business, you can get caught up in the excitement of launching a new venture, and fail to do the necessary groundwork. There have been many cases of ‘bricks and mortar’ brands that sought to transition to an online model, but they underestimated the amount of effort required. Remember, it’s not just a case of setting up a website, linking to PayPal, and starting to sell! The COVID-19 pandemic saw many companies taking their business online in order to survive. However, setting up an online business requires careful planning and a clear understanding of [...]

How To Set Up An Ecommerce Business2023-01-16T11:28:53+08:00

[HRD Corp Claimable Course] Digital Marketing Mastery: The Latest Trends And Strategies For Real Estate Developers | CORE Precious Development Sdn Bhd

2023-02-21T09:18:09+08:00

        We want to extend our biggest congratulations to CORE Precious Development Sdn Bhd participants for completing their one-day training session of 'Digital Marketing Mastery: The Latest Trends And Strategies For Real Estate Developers'. ⁣ ⁣ We sincerely hope you had a productive and an enjoyable training experience with us. Hopefully, the knowledge and skills you have gained today will help you achieve your goals and objectives in the real estate industry. ⁣ ⁣ Thank you for choosing Excel Academy as your training provider! ⁣⁣ ⁣ Interested in doing in-house HRD Corp Claimable training with us? Contact us [...]

[HRD Corp Claimable Course] Digital Marketing Mastery: The Latest Trends And Strategies For Real Estate Developers | CORE Precious Development Sdn Bhd2023-02-21T09:18:09+08:00

What Is Omnichannel Marketing?

2023-01-16T11:00:40+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/what-is-omnichannel-marketing)   Omnichannel marketing has become a real buzzword in the world of digital marketing over the last few years. In his podcast on SEO and omnichannel marketing, Matt Santos gave the following concise explanation: “A marketing tactic that is cohesive, first and foremost, between, traditional marketing tactics and digital marketing tactics and creating synergy between all of them”Matt Santos, Neil Patel Accel Omnichannel marketing in brief An omnichannel approach to marketing allows businesses to deliver a consistent and seamless customer experience (CX) across all the channels customers use to engage with their brand, both online and offline. It ensures [...]

What Is Omnichannel Marketing?2023-01-16T11:00:40+08:00

What Is Inbound Marketing?

2023-01-16T10:47:32+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/what-is-inbound-marketing)   Inbound marketing is a way for companies to connect with and influence customers in a way that builds trust and fosters long-term relationships. It helps marketers create a customer experience that attracts prospects and increases visibility in a way that people don't feel ‘sold’ to. A core element of inbound marketing is content. You may have heard the term ‘content is king’, but in the case of inbound, it really is. What this means is that quality trumps quantity and that’s what marketers should prioritize in their inbound marketing strategy. But there’s a lot more to inbound [...]

What Is Inbound Marketing?2023-01-16T10:47:32+08:00

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