Digital Marketing

Digital Selling & Social Selling: Do You Know The Difference?

2023-02-02T13:23:32+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/digital-selling-and-social-selling-do-you-know-the-difference)   In recent years there’s been a huge buzz around social selling. Tipped as the future for sales professionals, its impact has been significant. Since its introduction, social selling has offered new ways for salespeople to research, approach, and engage with prospects. But what about the bigger picture? For sales professionals and organizations alike, digital selling is emerging as a new and increasingly exciting concept. As the father of social selling (in the sense that social selling makes up just one piece of the overall digital sales process pie), digital selling has the enormous potential to [...]

Digital Selling & Social Selling: Do You Know The Difference?2023-02-02T13:23:32+08:00

Amazon Advertising for Businesses of All Sizes

2023-02-02T10:55:22+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/amazon-advertising-for-businesses-of-all-sizes)   Right now, the global revenue from online advertising stands at $237.5 billion according to Statista —a number that is likely to keep on rising. Yes, the online advertising space is thriving with new platforms emerging all the time—including the brand-boosting Amazon Ads. With the right approach, and used as part of your greater digital marketing strategy, Amazon advertising will not only increase your profits but will showcase your brand to a wider audience, accelerating your growth in the process. If you’d like to get ahead with your Amazon marketing strategy, we’re going to shed more light on the [...]

Amazon Advertising for Businesses of All Sizes2023-02-02T10:55:22+08:00

Maximizing Digital Marketing ROI with Adext AI: A Comprehensive Guide

2023-03-29T11:36:28+08:00

Introduction In today's digital age, businesses are increasingly turning towards digital marketing as a means of reaching and engaging with their target audience. With so many different channels and platforms available, it can be difficult to know where to focus your efforts and how to ensure that you are maximizing the ROI of your marketing campaigns. This is where Adext AI comes in - a powerful tool that can help you to streamline and optimize your digital marketing efforts.   Key Features and Benefits of Adext AI Adext AI is an artificial intelligence-based platform that uses machine learning algorithms to optimize [...]

Maximizing Digital Marketing ROI with Adext AI: A Comprehensive Guide2023-03-29T11:36:28+08:00

How And Why You Should Use Google Ads For Video

2023-02-02T09:42:13+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-and-why-you-should-use-google-ads-for-video)   Google Ads launched in 2000, just two years after the search engine. It functions as a pay-per-click (PPC) marketing strategy as part of paid search advertising targeting digital consumers. In 2018, the platform was rebranded as Google Ads. While the Google market runs rife with potential leads, its popularity makes it a competitive atmosphere. Four times as many people are more likely to click on a paid search ad on Google than on any other search engine.  And, costs for keywords are rising, making these campaigns increasingly expensive. This change has led to questions like, "what [...]

How And Why You Should Use Google Ads For Video2023-02-02T09:42:13+08:00

How to Use Marketing Automation Tools Effectively

2023-02-01T17:09:48+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-marketing-automation-tools-effectively)   Today’s marketing automation tools are designed to streamline promotional processes, boost output, and drive growth. From email automation tools to social media schedulers, autonomous content creators, and beyond, these dynamic AI-powered tools - like ChatGPT - will prove invaluable to the ongoing success of your marketing strategy. By the end of 2023, the global marketing automation technology market value is set to exceed $25.1 billion. And, for good reason. Studies show that 80% of top brands and marketers confirm that marketing automation is one of the main contributors to their success. Intrigued? Here’s we’re going to look at the perks of using automation tools while [...]

How to Use Marketing Automation Tools Effectively2023-02-01T17:09:48+08:00

How AI is Revolutionizing Digital Marketing: Key Trends and Strategies

2023-03-29T11:32:35+08:00

Introduction Artificial intelligence (AI) is transforming the digital marketing landscape, enabling businesses to streamline processes, enhance customer experiences, and improve ROI. With its ability to analyze large amounts of data and make predictions based on patterns and trends, AI is changing the way businesses approach marketing and advertising. In this article, we'll explore how AI is revolutionizing digital marketing, including its key trends and strategies.   What is AI in Digital Marketing? AI in digital marketing refers to the use of machine learning algorithms and other forms of artificial intelligence to analyze and optimize marketing campaigns. AI-powered tools and platforms can [...]

How AI is Revolutionizing Digital Marketing: Key Trends and Strategies2023-03-29T11:32:35+08:00

4 Reasons to Use Memes in your Marketing

2023-03-29T11:30:28+08:00

Article By: Clark Boyd (https://digitalmarketinginstitute.com/blog/4-reasons-to-use-memes-in-your-marketing)   Memes have become a unit of cultural currency in the digital age and can be found across all social media platforms. They are humorous pieces of content, often featuring an image and text, intended for quick consumption. But can you use memes for marketing? This article looks at what memes are, how you can use memes for marketing, and what to watch out for if you do try out this strategy. What are memes? The evolutionary biologist Richard Dawkins coined the term “meme” in his 1976 book, The Selfish Gene. The word is a combination of the Greek [...]

4 Reasons to Use Memes in your Marketing2023-03-29T11:30:28+08:00

How to Manage Online Customer Reviews

2023-03-29T11:29:19+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-manage-online-customer-reviews)   Do you want to know how to earn positive customer feedback? Our guide to getting more great customer reviews will tell you all you need to know to get the ball rolling. In the Age of Information, it’s no secret that consumers place an enormous amount of value in the opinions of their peers. Customer reviews are essential to the ongoing success of any brand. In fact, a whopping nine out of 10 people read online reviews before committing to a product or service. Positive reviews speak for themselves: a glowing testimonial or rating from a customer will shine your [...]

How to Manage Online Customer Reviews2023-03-29T11:29:19+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass | 11 & 12 April

2023-04-13T11:09:00+08:00

                              Another successful training wrap -Digital Marketing Masterclass- happened yesterday evening with these awesome participants 👏 👏 👏:⁣ ⁣ - M&N Furniture Trading Sdn Bhd⁣ - ProKhas Sdn Bhd⁣ - Sunway Putra Hotel Sdn Bhd⁣ - Malaysian Institute for Debate and Public Speaking (MIDP)⁣ - AA Pharmacy Healthcare Sdn Bhd⁣ - GHL Cardpay Sdn Bhd⁣ - Andrew Chan Kian Sang⁣ ⁣ Warmest congratulations to our trainer, Mr. Alexander Ang, and all the participants for completing the training session successfully! ✨🥳⁣ ⁣ We are thrilled to have equipped [...]

[HRD Corp Claimable Course] Digital Marketing Masterclass | 11 & 12 April2023-04-13T11:09:00+08:00

An Introduction to Midjourney

2023-03-29T11:29:49+08:00

What is Midjourney? As its simplest, Midjourney is a bot on discord. It is a bot on a Discord server at its most basic. On Midjourney's Discord server, you can give the bot instructions, and it will follow them. Easy enough. Some people find the Discord interface to be a little challenging, but once you get the hang of it, you'll be producing works of art in no time. Discord also makes it simple to experiment with different approaches and fashions while polishing your current 'prompting' abilities. To test the software, you are permitted to create 25 photographs for no cost, [...]

An Introduction to Midjourney2023-03-29T11:29:49+08:00

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