Digital Marketing

[HRD Corp Claimable Course] Digital Marketing Masterclass | 15 & 16 May

2023-05-17T14:19:58+08:00

                                    Another successful training wrap -Digital Marketing Masterclass- happened yesterday evening with these awesome participants:⁣ ⁣ - Penyet Express Sdn Bhd⁣ - Smith Success Sdn Bhd⁣ - SpaceIn Sdn Bhd⁣ - PHS Auto Haus Sdn Bhd⁣ - Eska Creative Sdn Bhd⁣ - InNet Solutions Sdn Bhd⁣ - Balens Group Sdn Bhd⁣ ⁣ Sincere congratulations to all of the participants and our trainer, Mr. Alexander Ang, for successfully completing the two days of training sessions ! ⁣ ⁣ Your dedication, perseverance, and eagerness to learn [...]

[HRD Corp Claimable Course] Digital Marketing Masterclass | 15 & 16 May2023-05-17T14:19:58+08:00

3 Marketing Bloopers Digital Marketers Can Learn From

2023-03-29T11:37:52+08:00

Article By: Dan Hughes (https://digitalmarketinginstitute.com/blog/3-marketing-bloopers-digital-marketers-can-learn-from)   When we think of ‘bloopers’, images of actors fluffing their lines or falling over on set usually come to mind. But, the marketing world sees its fair share of bloopers—errors of judgment that can have a devastating impact on brand reputation. A marketing blooper not only results in reputational setbacks but it can also seriously drain your promotional budgets. Misplaced messaging, poor campaign strategies, ill-advised imagery, and investments in the wrong channels are among the most common marketing bloopers brands make. From Lunya’s uncouth HandMaid’s Tale underwear campaign to Pepsi China’s macabre tagline translation, GAP’s bizarre temporary branding change, [...]

3 Marketing Bloopers Digital Marketers Can Learn From2023-03-29T11:37:52+08:00

[News & Update] National Training Week 2023 – Webinar Sessions

2023-05-16T09:01:07+08:00

    Exciting news, everyone! ⁣ ⁣ National Training Week (NTW) 2023 is almost here, and Excel Academy is thrilled to be a part of it! To celebrate, we are hosting a series of Learning Hour webinars you won't want to miss out on! Join us from 22nd May to 26th May 2023, and get ready to dive into a week filled with knowledge and inspiration! ⁣ ⁣ Our expert trainers will be leading the sessions every day, covering a range of topics that are sure to pique your interest. From digital marketing and branding to Microsoft Excel and data analytics, [...]

[News & Update] National Training Week 2023 – Webinar Sessions2023-05-16T09:01:07+08:00

How to Build a Social Selling Routine

2023-03-29T11:33:25+08:00

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-build-a-social-selling-routine)   Social selling may seem like a trendy buzzword today, but it’s actually a vital and durable tool that all salespeople should add to their repertoires. The idea behind social selling is simple: you leverage the power and popularity of social media to connect with prospects through content and engagement. In other words, social selling is all about engagement, meaning it requires a different approach than traditional sales techniques. However, effective social selling takes time, dedication, and practice, so it can be daunting when you're first getting started, especially if you don’t have a solid strategy in place to [...]

How to Build a Social Selling Routine2023-03-29T11:33:25+08:00

How to do an SEO Competitive Analysis

2023-03-29T11:25:42+08:00

Article By: Cathal Melinn (https://digitalmarketinginstitute.com/blog/how-to-do-a-seo-competitive-analysis)   Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online - using SEO writing amongst other tactics - so where you rank is crucial. After all, the number one spot on Google gets a 27 percent click-through rate compared to only a 0.63 percent CTR for Google’s second page according to Backlinko. An SEO competitive analysis (as an add-on to a full digital marketing competitive analysis) will allow you to see what your competitors are doing with SEO and how you compare to them. It [...]

How to do an SEO Competitive Analysis2023-03-29T11:25:42+08:00

Revolutionize Chatbot Development with ChatGPT in Digital Marketing

2023-03-29T11:26:07+08:00

Chatbots have been a part of digital marketing for several years now, providing businesses with a new way to engage with customers and automate various tasks. From answering frequently asked questions to providing customer support, chatbots have proven to be a valuable asset to businesses looking to improve customer experience and streamline operations. However, with the increasing demand for chatbots, it's becoming harder to stand out in the crowded chatbot market.   Enter ChatGPT, a language model developed by OpenAI that is revolutionizing the chatbot development landscape. ChatGPT, which stands for "Chat Generative Pretrained Transformer," is a state-of-the-art language model that [...]

Revolutionize Chatbot Development with ChatGPT in Digital Marketing2023-03-29T11:26:07+08:00

6 of the Best Digital Marketing Strategies for B2B Business

2023-03-29T11:25:01+08:00

Article  By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/6-of-the-best-digital-marketing-strategies-for-b2b-business-corporate)   The digital age has changed the way marketers communicate with and sell to B2B audiences. As technology continues to evolve, digital marketing requires a more integrated and fluid approach. As a marketer, you have to adapt to changes to meet the expectations of your audience. To ensure your business is agile, you need to optimize your digital marketing strategy to drive digital transformation and ensure you’re talking to the right people on the right channels. As a B2B company, you need to be able to speak to businesses, and this requires a different approach to engaging [...]

6 of the Best Digital Marketing Strategies for B2B Business2023-03-29T11:25:01+08:00

How Do Social Media Algorithms Work?

2023-03-29T11:24:29+08:00

Article By: Clodagh O'Brien (https://digitalmarketinginstitute.com/blog/how-do-social-media-algorithms-work)   Social media is so ingrained in our culture that it’s now a daily activity for the majority of people across the globe. And it’s not only the established networks that are gaining users every day; new platforms such as TikTok and Twitch are attracting brands who want to advertise to engage new audiences. In 2021, according to SimilarWeb, YouTube and Facebook are the second and third world’s most visited websites after Google. That’s pretty impressive for networks that are only 16 and 17 years of age! With so many users on these platforms, there's a need to [...]

How Do Social Media Algorithms Work?2023-03-29T11:24:29+08:00

How MarketMuse AI Software Can Revolutionize Digital Marketing

2023-03-29T11:23:39+08:00

Introduction In today's fast-paced digital world, businesses must have a strong online presence to stay ahead of the competition. Digital marketing has become an integral part of a company's marketing strategy to reach a wider audience and build brand awareness. However, with the increasing competition in the digital landscape, it has become challenging for businesses to stand out and create a strong online presence. This is where MarketMuse AI software comes in - a powerful artificial intelligence-powered platform that can revolutionize the way businesses approach digital marketing.   What is MarketMuse AI Software? MarketMuse AI software is an advanced platform that [...]

How MarketMuse AI Software Can Revolutionize Digital Marketing2023-03-29T11:23:39+08:00

[HRD Corp Claimable Course] DIGITAL MARKETING MASTERCLASS – 15 & 16 MAY 2023

2023-04-18T10:06:08+08:00

Greeting from Excel Academy! Are you looking for any training this upcoming MAY? Here are some public courses for you to consider signing up for!   DIGITAL MARKETING MASTERCLASS - 15 & 16 MAY 2023     Are you struggling to capture the attention of tech-savvy users with traditional advertising? Want to upgrade your digital marketing game? It's time to join the digital marketing race and stay ahead of the curve with our Digital Marketing Masterclass course! 👨‍💻⁣ ⁣ Led by our experienced trainer, Mr. Alexander Ang, our comprehensive 2-day workshop on 15 & 16 May 2023 covers everything you need [...]

[HRD Corp Claimable Course] DIGITAL MARKETING MASTERCLASS – 15 & 16 MAY 20232023-04-18T10:06:08+08:00

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