Digital Marketing

20 Surprising Influencer Marketing Statistics

2023-05-29T11:15:50+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you) As social media has become a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions. To get the most out of any influencer you may use, it’s crucial to build an influencer marketing strategy. These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out that 48% ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research.  Social media has [...]

20 Surprising Influencer Marketing Statistics2023-05-29T11:15:50+08:00

How to Develop a Social Media Strategy That Drives Brand Awareness & ROI

2023-05-29T10:53:27+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/social-media-strategy) Social media marketing is no longer an option for a brand or business, it’s a necessity. With so many demographics active across social networks on a global scale, it’s where you want to be to engage, influence and convert. To see why, just look at these stats from Digital 2022: Global Overview Report: There are 4.6 billion active social media users—that’s nearly 60 percent of the world’s population The average time spent every day on social media is 2.27 hours 2022 has seen a rise in TikTok, YouTube, and Instagram users People use an average number of 7.5 platforms each [...]

How to Develop a Social Media Strategy That Drives Brand Awareness & ROI2023-05-29T10:53:27+08:00

What are the Top Content Marketing & SEO Trends?

2023-05-29T10:44:00+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/top-content-marketing-seo-trends) Content marketing has come into its own in recent years. It’s proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. From website copy to social media posts to blogs to videos, your content can be versatile and dynamic when in the right hands. An important strand of content marketing is SEO or Search Engine Optimization. SEO is a crucial part of your content strategy if you want to get it found on search engines. The more SEO-optimized your [...]

What are the Top Content Marketing & SEO Trends?2023-05-29T10:44:00+08:00

How Do Social Media Algorithms Work?

2023-05-23T10:23:56+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-do-social-media-algorithms-work) Social media is so ingrained in our culture that it’s now a daily activity for the majority of people across the globe, and old and new platforms, such as TikTok and Twitch, are attracting brands who want to advertise to engage new audiences. With so many users on these platforms, there's a need to create order and relevancy, and an algorithm does just that. Social media algorithms are always changing, making it difficult for marketers to keep up. There’s no way to know every detail that goes into each change, but we have a good idea. The algorithm in [...]

How Do Social Media Algorithms Work?2023-05-23T10:23:56+08:00

How to Use the Twitter Algorithm to Your Marketing Advantage

2023-08-07T09:25:29+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-twitter-algorithm-to-your-marketing-advantage) Every social media platform is constantly evolving, but Twitter stands out more than others. These days it’s never clear which way Twitter will change but with over 350 million active monthly users, there’s plenty of scope for connecting with wider audiences and boosting your brand awareness. In April 2023, the platform’s algorithm was released publicly, bringing with it a focus on community, authoritative subject matter, niche topics, and trustworthy content. Let’s look at what we know now about the Twitter algorithm and share some tips on how you can use it to your brand-boosting advantage. What is the Twitter [...]

How to Use the Twitter Algorithm to Your Marketing Advantage2023-08-07T09:25:29+08:00

5 Awesome Qualities of the Unshakeable Digital Marketer

2023-08-07T09:27:40+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/5-awesome-qualities-unshakeable-digital-marketer) There's a shortage of digital skills worldwide. But employers today aren't just focusing on the technical skills of new or existing hires, they are increasingly looking for people with great 'soft skills'. This can be seen across industries as employers look for people that have a good personality and are a good 'fit' for their organization. While hard skills can help you get an interview, it's often the soft skills that will put you at the top of the pack and land the job. That means skills such as leadership, communication, problem-solving and collaboration. Let's look at how 'soft-skilling' up [...]

5 Awesome Qualities of the Unshakeable Digital Marketer2023-08-07T09:27:40+08:00

How to Build & Grow Your Email Marketing List

2023-05-19T11:40:17+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/build-nurture-email-marketing-database-quality-customers) Building up a healthy email list is a successful way to warm up your prospective customers so they are ready to buy. The health of your email list feeds into the success of your business. Particularly with first-party data becoming so important to companies and marketers. The demise of third-party cookies in 2024 makes your email list a key channel for engaging with prospects and customers. In fact, the ‘2021 State of Email Report’ found that 37 percent of brands are increasing their email budget, and just 1.3 percent are making cuts. That just shows the importance and power of email [...]

How to Build & Grow Your Email Marketing List2023-05-19T11:40:17+08:00

[Courses] | AUGUST – NOVEMBER 2023

2023-08-01T16:29:04+08:00

Unleash Your Team's Potential with our HRD Corp Claimable Courses! ⁣⁣ Looking to empower your team with cutting-edge skills and knowledge? Our expert-led public training sessions, covering Microsoft Excel, Data Analytics & Visualization in Excel, Digital Marketing, Video Editing, and Graphic Design, are designed to take your workforce to the next level. ⁣⁣ Check out our AUGUST - NOVEMBER 2023 schedule and plan your team's training today! Our affordable pricing and expert trainers make our courses the perfect investment in your team's growth and success. Don't miss out on this opportunity to unlock your workforce's full potential and drive your business [...]

[Courses] | AUGUST – NOVEMBER 20232023-08-01T16:29:04+08:00

[HRD Corp Claimable Course] | Digital Marketing Masterclass | Alexander Ang

2023-08-01T16:09:40+08:00

We have concluded our 2-day 'Digital Marketing Masterclass' that was led by our digital marketing expert trainer, Mr. Alexander Ang, and our participants from: ⁣ ⁣ - Dassault Systemes Innovation Technologies Malaysia Sdn Bhd⁣ - Seriemas Development Sdn Bhd⁣ - Iwatani Malaysia Sdn Bhd⁣ - Skechers Malaysia Sdn Bhd⁣ - SW1 Solutions Sdn Bhd⁣ - Fajarbaru Land (M) Sdn Bhd⁣ - Kossan Paint (M) Sdn Bhd⁣ ⁣ The training was a complete success, all thanks to our trainer and participants' cooperation! We are glad that everyone enjoyed the training to the fullest, with all the knowledge-sharing and real-time experience of practicing [...]

[HRD Corp Claimable Course] | Digital Marketing Masterclass | Alexander Ang2023-08-01T16:09:40+08:00

[HRD Corp Claimable Course] Ongoing Training – Digital Marketing Masterclass | Alexander Ang

2023-07-31T09:52:05+08:00

It's the second day of our exciting 'Digital Marketing Masterclass', and we are still here at Armada Hotel, PJ, with Mr. Alexander Ang and our enthusiastic participants! On this second day, participants will continue diving deeper into digital marketing topics, including Google Ads Campaign, Search Engine Optimization, and AI tools for marketing tasks and activities. ⁣ ⁣ There is so much to look forward to, so stay with us till the end of the training! ⁣ .⁣ .⁣ .⁣ #HRDCorpClaimableCourse #ExcelAcademy #trainingprovider #PublicTraining #DigitalMarketingMasterclass

[HRD Corp Claimable Course] Ongoing Training – Digital Marketing Masterclass | Alexander Ang2023-07-31T09:52:05+08:00

Excel Academy

  • VSQ@PJCC, Block 6 Level 5
    Jalan Utara
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    Selangor Darul Ehsan

  • 1700-81-5520
  • training@excelacademy.my
  • Monday - Friday
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