Digital Marketing

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/the-most-important-social-media-influencer-trends-2023) The social media and influencer landscape is ultra-competitive and eventful. Just think about the controversy around Twitter under Elon Musk’s control to see just how crazy it can get! But the social arena is the place for brands to make their mark and engage their customer base. With so many social media networks to choose from for your marketing activities, it can be difficult to keep up with what’s new and what opportunities are out there for driving brand awareness. It’s our job at the DMI to keep an eye on trends, so we’ve talked with our experts to find out [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/why-your-brand-should-shut-up-start-social-listening) I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)... their complaints and bad reviews? That can’t happen anymore if you want to be successful. The benefits of social listening go far beyond customer satisfaction. A carefully-constructed social listening strategy can help boost your brand’s reputation, bring in more recommendations (word-of-mouth advertising), help identify new USPs and allow you to track competitor’s activity with ease. Remember, when customers feel connected to [...]