Digital Marketing

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/digital-transformation-business-guide) Across industries, the Covid-19 pandemic forced many companies to accelerate their digital transformations to compete and even survive. As the world and its consumers become more digital, a company’s success is contingent on how digital it can become. This applies to both B2C and B2B sectors as consumer behaviors, knowledge consumption and processes have now changed. In 2022, spending on digital transformation technologies and services is projected to reach $1.8 trillion and increase to $2.8 trillion by 2025 according to Statista. That growth demonstrates how much companies are planning to invest to compete. So, how can your business drive [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/why-your-brand-should-shut-up-start-social-listening) I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)... their complaints and bad reviews? That can’t happen anymore if you want to be successful. The benefits of social listening go far beyond customer satisfaction. A carefully-constructed social listening strategy can help boost your brand’s reputation, bring in more recommendations (word-of-mouth advertising), help identify new USPs and allow you to track competitor’s activity with ease. Remember, when customers feel connected to [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-cost-of-social-media-advertising-wheres-the-value) If you've ever wished you were a fly on the wall to see what your competitors are up to, here’s a bit of insight: there’s a good chance they’ll be investing more time in social media channels and money in social media ads. According to Statista, social media advertising spending in the U.S. is expected to reach over $94.4 billion in 2023 and social media spending accounts for $1 in every $3. By 2026, that spend is projected to hit a whopping $122.2 billion. There’s a good reason for that; the number of social media users keeps rising. By 2027, it's predicted that there will be [...]

Article by: Pádraig Hanratty (https://digitalmarketinginstitute.com/blog/how-to-create-tiktok-content) Although social media has been around for two decades, it’s constantly changing as trends come and go and new platforms enter the market. Recently, there’s been a massive shift toward video content, linked to the rise of TikTok. As a result, users have come to expect snappy, engaging videos in their social media feeds. But it’s not just a TikTok phenomenon: Instagram Reels, Facebook Stories, and YouTube Shorts are all becoming adept at presenting short video content. Video content now has a greater organic reach than imagery and TikTok is creating a community of passionate content creators. But [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/5-ways-to-upskill-your-marketing-and-sales-teams) Many organizations struggle when it comes to digital transformation. Often that’s because they focus on the technology and tools required. But digital transformation is about a lot more than that. It’s no longer enough to have the latest software or use new technology as part of your digital strategy. To truly transform your organization, you need to establish a digital mindset and have the key digital skills required to accelerate your transformation journey. As the face (and revenue generator) of your business, the secret to becoming digitized lies in your marketing and sales teams. But do they have the knowledge [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-history-and-future-of-marketing-attribution) Marketing attribution refers to identifying the specific actions someone takes to learn about your brand and buy your product or service. It's how marketers assess the value of the various channels or events that led to the conversion. Models for marketing attribution have been used for many decades, but as the needs of customers have changed and companies have undergone digital transformations, marketing attribution has evolved. Today, sales are made or lost with a click, so it stands to reason that attribution models need to accommodate the nuances of the digital world. What worked 30 years ago [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/why-marketing-should-lead-your-digital-transformation-and-how-to-do-it) All marketers want to create a better customer experience. It’s what can make or break an organization, as the experience a prospect or consumer has is key to not only driving conversions and revenue but customer loyalty and advocacy. 71% of senior marketers and 61% of mid-level marketers are responsible for digital transformation in their organizations according to research in ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’. Despite this, ‘The 2021 State of Digital Transformation’ found that only 23% of CMOs co-own digital transformation, with IT more often taking the lead. But this shouldn’t be the case [...]