Digital Marketing

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-is-inbound-marketing) Inbound marketing is a way for companies to connect with and influence customers in a way that builds trust and fosters long-term relationships. It helps marketers create a customer experience that attracts prospects and increases visibility in a way that people don't feel ‘sold’ to. A core element of inbound marketing is content. You may have heard the term ‘content is king’, but in the case of inbound, it really is. What this means is that quality trumps quantity and that’s what marketers should prioritize in their inbound marketing strategy. But there’s a lot more to inbound marketing [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-write-a-marketing-email) There’s no doubt that email marketing is a powerful tool for any marketer. It’s an effective and simple way to nurture leads, retain customers and convert interest into a purchase. However, with so much content arriving in people’s inboxes on an hourly basis, it can be tough to stand out from the crowd. Anyone can write an email, but there’s an art to writing one that prompts clicks and conversions. So how do you write a good marketing email? In this blog, we will give you a step-by-step guide to creating an email that appeals to prospects and customers. [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/a-guide-to-instagram-influencer-marketing-for-businesses) It’s not just big brands that can use Instagram for influencer marketing, although it may seem that way. Companies of all sizes can benefit from using influencers on Instagram as long as the ones you choose to work with are relevant and have influence in your area. By 2025, the number of global Instagram users is expected to reach over 1.4 billion, according to Statista. That’s a lot of eyes on the social media network and your business could capitalize on that popularity and usability with the help of influencers. The industries that tend to benefit most from [...]

Article by: Joe Williams (https://digitalmarketinginstitute.com/blog/seo-and-social-media) Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. In this article, we’ll help you understand [...]

Article by: Clark Boyd (https://digitalmarketinginstitute.com/blog/qr-codes-marketing) QR (Quick Response) codes have been around since the 1990s. The technology has not changed since then; but in a world of smartphones and 5G connectivity their use has finally taken off. QR codes have played a prominent role in governments’ responses to the COvid-19 pandemic too, bringing them into the mainstream. Now is the perfect time for brands to take advantage of QR codes for digital marketing. So how do QR codes work? Why have they taken off since 2022? How can you create your own? And how are brands using them today? QR codes in marketing: [...]