Digital Marketing

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/5-new-social-media-trends) There is a global social media boom right now that shows no sign of slowing down. It’s no longer just about established social platforms such as Facebook and Twitter, there’s a raft of networks gaining traction in the space and causing waves amongst marketers and brands. Take the rise of TikTok, a relatively recent player that continues to explode in popularity, or YouTube, a go-to channel for video-lovers, or Instagram which has refined its formats to focus on video content in 2022. Then there’s a shift in social media demographics as platforms begin to attract bigger audiences and offer more potential to advertise. During 2022, Statista [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/social-media-strategy) Social media marketing is no longer an option for a brand or business, it’s a necessity. With so many demographics active across social networks on a global scale, it’s where you want to be to engage, influence and convert. To see why, just look at these stats from Digital 2022: Global Overview Report: There are 4.6 billion active social media users—that’s nearly 60 percent of the world’s population The average time spent every day on social media is 2.27 hours 2022 has seen a rise in TikTok, YouTube, and Instagram users People use an average number of 7.5 platforms each month [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/twitter-marketing-your-ultimate-guide) Twitter is unique in the social media world. Its real-time feed is what makes Twitter ideal for having conversations with an audience of millions as there are constant discussions about culture, politics, entertainment, and social issues. For brands, it’s a place to have meaningful conversations and promote campaigns. For marketers, it provides a highly engaged audience with the potential for trending through its popular Twitter hashtag function. But the problem is, many marketers aren’t quite sure where Twitter sits in their social media channel mix. Its real-time nature is its strength but also its weakness and many brands struggle [...]