Digital Marketing

7 Popular Content Types and How to Use Them

2023-12-29T15:30:12+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/7-popular-content-types-and-how-to-use-them)   Content is the currency of the internet, and there are many content types brands can focus on to engage audiences, reach new markets, and provide value to customers. But with all the different types of content out there, it can be difficult for marketers and brands to know which ones to focus on. Different content types have different purposes. While some drive traffic, others are about data capture so it’s important to be clever with your content marketing to make the most of your content. So let’s look at the top 7 content types and how you can [...]

7 Popular Content Types and How to Use Them2023-12-29T15:30:12+08:00

Your Guide to SEO Writing

2023-12-29T15:25:25+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/guide-to-seo-writing)   The best way to drive people to your website or landing page is to create great content. Whether you write a blog or craft an infographic, the content should be relevant and attention-grabbing. Once upon a time hitting those points in your content would have been enough. But not anymore. In this content-saturated digital age, your content faces huge competition to get seen and that’s where Search Engine Optimization (SEO) comes in. Why is SEO important? Because it uses a set of techniques to increase the visibility of your content and web pages aimed at a [...]

Your Guide to SEO Writing2023-12-29T15:25:25+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass

2023-12-27T11:00:21+08:00

Ready to level up your marketing game? Our Digital Marketing Masterclass is not just about theory - we delve deep into case studies, unveil best practices, and outline the do’s and don’ts. Here are some key benefits of taking a Digital Marketing Masterclass:⁣⁣ ⁣⁣ - Ability to pinpoint and engage specific audiences, translating to more effective communication strategies within the workplace.⁣⁣ - Enhancing employees' capability to interpret data and make informed decisions, which is crucial in many work scenarios.⁣⁣ - Encouraging innovative thinking and entrepreneurial approaches to problem-solving, fostering a proactive workplace culture.⁣⁣ ⁣⁣ and more!⁣⁣ ⁣⁣  Course details:⁣⁣⁣⁣⁣ ⁣⁣⁣ → [...]

[HRD Corp Claimable Course] Digital Marketing Masterclass2023-12-27T11:00:21+08:00

[HRD Corp Claimable Course] Digital Marketing Masterclass

2023-12-27T10:49:22+08:00

Successful Completed Digital Marketing Masterclass! Interested in joining our upcoming HRD Corp claimable program? Get in touch with us now at 1700-81-5520 or send us an email at training@excelacademy.my.⁣⁣⁣⁣ .⁣ .⁣ .⁣ #HRDCorpClaimable #PublicTraining #InHouseTraining #DigitalMarketingMasterclass

[HRD Corp Claimable Course] Digital Marketing Masterclass2023-12-27T10:49:22+08:00

[HRD Corp Claimable Course] SEO & SEM Course

2023-12-27T10:44:38+08:00

Ready to skyrocket your online presence? Join our exclusive SEO & SEM training in January 2024 and unlock the keys to dominating the digital landscape! 🌐⁣ ⁣ This workshop serves as a purpose to help students who have no time to do their own research, or a total beginner who's not sure of where to start, this course is for you. Get ready to:⁣ ⁣ - Learn to build SEO strategies for your company, using tools and setup best practices,⁣ - Learn how to set up your first Google Ads campaign,⁣ - Learn how to analyze and measure your ads performance,⁣ [...]

[HRD Corp Claimable Course] SEO & SEM Course2023-12-27T10:44:38+08:00

YouTube SEO: Strategies to Rank Your Videos on Top

2023-11-23T11:57:31+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/youtube-seo-strategies)   YouTube is one of the world’s most subscribed social media channels. With endless scope for posting creative video content and campaigns for specific audiences, YouTube is an essential part of any brand’s content marketing strategy. But, to grow your YouTube channel and cut through the noise, optimizing your video content so it can be found in search results is essential. As one of the world’s biggest search engines, knowing how to navigate YouTube SEO will ensure your content ranks and is seen by your audience. Did you know? YouTube boasts around 2.6 billion active monthly users and only the top 10 [...]

YouTube SEO: Strategies to Rank Your Videos on Top2023-11-23T11:57:31+08:00

Your Guide to B2B Marketing Basics

2023-12-27T09:36:58+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/b2b-marketing-basics)   B2B marketing is often seen as the boring relative of B2C. But that couldn’t be further from the truth. Business-to-business marketing is more of a challenge because you work with a company or group of stakeholders and the process is more complex. That’s actually what makes it exciting! But B2B marketers are succeeding in the online space, especially since Covid-19 forced companies to pivot and adapt. The ever-changing digital landscape has offered B2B brands new ways to connect with customers. With the global B2B ecommerce market projected to be worth nearly $19 billion by 2027, according to [...]

Your Guide to B2B Marketing Basics2023-12-27T09:36:58+08:00

[HRD Corp Claimable Course] – ChatGPT Mastery: Enhancing Marketing Communication & Productivity

2023-12-20T09:49:11+08:00

Training Update: Successfully Wrapped Up ChatGPT Mastery Training!⁣ ⁣  Interested in joining our upcoming HRD Corp claimable program? Get in touch with us now at 1700-81-5520 or send us an email at training@excelacademy.my.⁣⁣⁣⁣ .⁣ .⁣ .⁣ #HRDCorpClaimable #PublicTraining #ChatGPTMastery

[HRD Corp Claimable Course] – ChatGPT Mastery: Enhancing Marketing Communication & Productivity2023-12-20T09:49:11+08:00

[HRD Corp Claimable Course] – ChatGPT Mastery: Enhancing Marketing Communication & Productivity

2023-12-20T09:48:04+08:00

Happening Now: ChatGPT Mastery: Enhancing Marketing Communication & Productivity Training! . . . #HRDCorpClaimable #PublicTraining #ChatGPTMastery

[HRD Corp Claimable Course] – ChatGPT Mastery: Enhancing Marketing Communication & Productivity2023-12-20T09:48:04+08:00

What Skills Do You Need to Be an Email Marketing Specialist?

2023-11-23T11:43:36+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/what-skills-do-you-need-to-be-an-email-marketing-specialist)   There’s an email boom in full swing. Companies across the world are rediscovering the power of email marketing as cookies are on their way out and customers expect more personalized and relevant messaging. Since 2017 the number of emails being sent and received every day has grown, according to Statista, from 269 billion to a projected 376 billion in 2025. That just shows the scale of emails arriving in inboxes. It may be easy to create and send an email. But what companies need are email marketing specialists that can write great email copy, create lifecycle flows, conduct [...]

What Skills Do You Need to Be an Email Marketing Specialist?2023-11-23T11:43:36+08:00