Digital Marketing Professional

The Cost of Social Media Advertising: Where’s the Value?

2023-05-30T09:30:53+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-cost-of-social-media-advertising-wheres-the-value) If you've ever wished you were a fly on the wall to see what your competitors are up to, here’s a bit of insight: there’s a good chance they’ll be investing more time in social media channels and money in social media ads. According to Statista, social media advertising spending in the U.S. is expected to reach over $94.4 billion in 2023 and social media spending accounts for $1 in every $3. By 2026, that spend is projected to hit a whopping $122.2 billion. There’s a good reason for that; the number of social media users keeps rising. By 2027, it's predicted that there will be [...]

The Cost of Social Media Advertising: Where’s the Value?2023-05-30T09:30:53+08:00

Implementing Digital Strategy: How To Ensure It Doesn’t Fail

2023-09-06T09:11:47+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/implementing-digital-strategy-how-to-ensure-it-doesnt-fail) Most companies don’t have a problem coming up with digital strategies for all areas of the business (corporate, departmental and functional). Whether these strategies are relevant or not is a discussion for another day. But what is interesting to explore is why and how these companies fail to implement these strategies. To find out why we’ve made a list of research-based common reasons and barriers to implementing and executing digital strategies. What’s the difference between digital strategy and tactics? First, let's look at what a digital strategy is and how it differs from tactics. A digital [...]

Implementing Digital Strategy: How To Ensure It Doesn’t Fail2023-09-06T09:11:47+08:00

How to Create TikTok Content

2023-05-30T09:17:47+08:00

Article by: Pádraig Hanratty (https://digitalmarketinginstitute.com/blog/how-to-create-tiktok-content) Although social media has been around for two decades, it’s constantly changing as trends come and go and new platforms enter the market. Recently, there’s been a massive shift toward video content, linked to the rise of TikTok. As a result, users have come to expect snappy, engaging videos in their social media feeds. But it’s not just a TikTok phenomenon: Instagram Reels, Facebook Stories, and YouTube Shorts are all becoming adept at presenting short video content. Video content now has a greater organic reach than imagery and TikTok is creating a community of passionate content creators. [...]

How to Create TikTok Content2023-05-30T09:17:47+08:00

GDPR and Marketing

2023-05-30T09:11:05+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/gdpr-and-marketing) Savvy consumers are aware that their activity and data are being tracked online. That's why it's become so important to have regulations that offer privacy (especially on social media) and allow customers to choose what personal information they share. The General Data Protection Regulation (GDPR) is a law that was introduced by the European Union on May 25th, 2018. This law replaced the Data Protection Directive 95/46/EC and was designed to: Harmonize data privacy laws across Europe Protect and empower all EU citizens’ data privacy Reshape the way organizations across the region approach data privacy What does GDPR mean for companies? [...]

GDPR and Marketing2023-05-30T09:11:05+08:00

How to Improve Your Google Ads Quality Score Quickly

2023-05-29T16:07:33+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-improve-your-google-ads-quality-score-quickly) Google Ads is a paid (PPC) marketing platform that's one of the most popular and powerful in the industry. At its launch, in 2000, only 350 advertisers were using the service to build brand awareness. Today, Google Ads has more than 2 million marketers using it and is a multi-billion dollar extension of the company. With so many marketers using the advertising service to increase traffic and ROI, Google Ads has become a highly-competitive landscape. Those who don’t use every resource available to their advantage are less likely to succeed. One of the ways Google determines your importance to the consumer audience is through [...]

How to Improve Your Google Ads Quality Score Quickly2023-05-29T16:07:33+08:00

[HRD Corp Claimable Course] – Digital Marketing Masterclass | Alexander Ang

2023-08-28T09:21:59+08:00

A Successful Digital Marketing Masterclass! ⁣ Thank you for your active engagement and successful completion of our 2-day Digital Marketing Masterclass:⁣ ⁣ - BCI Central Sdn Bhd⁣ - Kim Ma Oil Palm (Transport) Sdn Bhd⁣ - PETROSNiaga Sdn Bhd⁣ - Nufiya Empire Sdn Bhd⁣ - Eversafe Extinguisher Sdn Bhd⁣ - Blessed Window Products Sdn Bhd⁣ - The Malaysian Institute of Certified Public Accountants (MICPA)⁣ - Affin Bank Berhad⁣ ⁣ We are confident that the knowledge gained during these two days will significantly contribute to your professional growth and success. Mr. Alexander's dedication to excellence has undoubtedly left a lasting impression. ⁣ [...]

[HRD Corp Claimable Course] – Digital Marketing Masterclass | Alexander Ang2023-08-28T09:21:59+08:00

The Value of TikTok Advertising

2023-08-28T09:07:04+08:00

Article by: Brendan Almack (https://digitalmarketinginstitute.com/blog/the-value-of-tiktok-advertising) The growth of TikTok has been phenomenal. The user growth that they have achieved in only 4 years, took Facebook almost 7 years. Marketing on TikTok is becoming a must-have for brands. Still we can see that the challenge for TikTok (as it was for Facebook and every other social media app) is to make the shift from attracting an audience to attracting enough advertisers to make it a sustainable business. After all, advertising makes the World Wide Web go round. According to a dataset collated by Wolfgang Digital, it’s evident that while spend on TikTok has increased by 800% [...]

The Value of TikTok Advertising2023-08-28T09:07:04+08:00

[HRD Corp Claimable Course] Ongoing Training – Digital Marketing Masterclass | Alexander

2023-08-24T09:03:44+08:00

Day 2 Update: Embracing the Digital Marketing Adventure! ⁣ ⁣ The adventure continues as we step into Day 2 of our Digital Marketing Masterclass! ⁣ Participants joining us on this exciting journey:⁣ ⁣ - BCI Central Sdn Bhd⁣⁣⁣ - Kim Ma Oil Palm (Transport) Sdn Bhd⁣⁣⁣ - PETROSNiaga Sdn Bhd⁣⁣⁣ - Nufiya Empire Sdn Bhd⁣⁣⁣ - Eversafe Extinguisher Sdn Bhd⁣⁣⁣ - Blessed Window Products Sdn Bhd⁣⁣⁣ - The Malaysian Institute of Certified Public Accountants (MICPA)⁣⁣⁣ - Affin Bank Berhad⁣⁣⁣ .⁣ .⁣ .⁣ #HRDCorpClaimableCourse #ExcelAcademy #trainingprovider #DigitalMarketingMasterclass #publictraining

[HRD Corp Claimable Course] Ongoing Training – Digital Marketing Masterclass | Alexander2023-08-24T09:03:44+08:00

5 Successful Social Media Campaigns You Can Learn From

2023-05-29T14:58:18+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/5-successful-social-media-campaigns-you-can-learn-from) Nearly every successful business uses social media platforms for its marketing campaigns. Marketers now recognize the power of networks such as Facebook, YouTube and TikTok to attract, engage and convert customers. The bad news? Review Trackers reports that 94 percent of customers say a bad review on social media has convinced them to avoid a business. While Pew Research found that 65% of people said social media was having a negative impact on society, only 10% believed it had a positive impact. As a business owner, it's clear that using social media to your advantage is critical, but do you know how to [...]

5 Successful Social Media Campaigns You Can Learn From2023-05-29T14:58:18+08:00

A Guide to Twitter Hashtags

2023-05-29T14:52:10+08:00

Article by: Alison Battisby (https://digitalmarketinginstitute.com/blog/a-guide-to-twitter-hashtags) Hashtags are fundamental to how Twitter works. They enable keyword and topic categorization and allow users to easily follow topics of interest to them. They also enable tweets to be displayed easily on Twitter search. We have seen over the last few years the power of hashtags for activism across the world. The humble hashtag has also become one of the most valuable assets in any modern marketing campaign. Brands that haven’t invested the time or thought carefully about their hashtags – and how they are going to be used – will see far less impressive campaign results than [...]

A Guide to Twitter Hashtags2023-05-29T14:52:10+08:00

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