Digital Marketing Professional

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/why-marketing-should-lead-your-digital-transformation-and-how-to-do-it) All marketers want to create a better customer experience. It’s what can make or break an organization, as the experience a prospect or consumer has is key to not only driving conversions and revenue but customer loyalty and advocacy. 71% of senior marketers and 61% of mid-level marketers are responsible for digital transformation in their organizations according to research in ‘The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future’. Despite this, ‘The 2021 State of Digital Transformation’ found that only 23% of CMOs co-own digital transformation, with IT more often taking the lead. But this shouldn’t be the case [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-use-linkedin-analytics-for-a-b2b-audience) LinkedIn has grown into a career-building network (it turns 20 years old in 2023) that allows people to build a personal brand and showcase their professional portfolios online to peers, companies and recruiters. From a business perspective, LinkedIn is a great place for networking and an effective platform for B2B marketing. With over 850 million members in over 200 countries, the network offers huge opportunities for B2B businesses across industries. The beauty of LinkedIn is that its analytics are perfectly suited to the needs of a B2B business to make good marketing decisions and effective investments. It’s no different from any [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/build-nurture-email-marketing-database-quality-customers) Building up a healthy email list is a successful way to warm up your prospective customers so they are ready to buy. The health of your email list feeds into the success of your business. Particularly with first-party data becoming so important to companies and marketers. The demise of third-party cookies in 2024 makes your email list a key channel for engaging with prospects and customers. In fact, the ‘2021 State of Email Report’ found that 37 percent of brands are increasing their email budget, and just 1.3 percent are making cuts. That just shows the importance and power of email marketing. [...]

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/how-to-use-pinterest-analytics) If you work for a brand or own a business that creates great images or visual content, Pinterest could be a great network for you. A visual discovery platform, Pinterest is a simple way for people to get inspiration by creating mood boards using ‘pins’. With 445 million monthly active users according to Statista, Pinterest is the 14th largest social media platform ahead of Twitter and Reddit. It’s also popular amongst women (76 percent of its users are female according to Hootsuite) so it’s a channel to think about if you’re looking to target that audience. But as with [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-do-a-competitive-analysis-in-digital-marketing) Staying ahead of the competition is a highly effective way to grow your business. It involves knowing the ins and outs of your competitors to identify ways you can outperform them to engage and influence customers. A digital competitive analysis is a key part of your digital marketing strategy. It helps you understand the digital strategies of your competitors so you can leverage your strengths and minimize your weaknesses to build and grow. Plus, you don’t need expensive third parties to help you do it, everything can be done in-house if you know how. So let’s look [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/7-tips-on-getting-to-know-your-customers-better) Customers can make or break your brand. The ultimate goal of a great marketer is to have strong brand awareness, great customer reviews, and loyal customers that keep coming back (and push others to do the same). If you don’t make the effort to know your customers, your digital marketing campaigns are likely to become flatter than a glass of week-old Coca-Cola from a children’s party! If you fail to reach out to customers with personalized messaging and tailored experiences, your brand credibility will quickly diminish, as will your audience. The one-size-fits-all promotional approach of once upon a time will no longer do — and while [...]