Digital Marketing Professional

What Does a Digital Marketer Do?

2022-09-30T10:49:15+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Digital marketing is no longer a niche industry. It has become an integral part of marketing activities across industries to engage prospects, drive traffic, and generate quality leads. Brands that want to succeed in today's fast-moving digital world need marketers with digital expertise that can ensure their products and services are visible online. Skilled digital marketers require knowledge and qualifications that go beyond basic marketing strategies and creativity skills. If you're considering a top digital marketing career, a good place to begin is by understanding the skills required and what digital marketers do.   [...]

What Does a Digital Marketer Do?2022-09-30T10:49:15+08:00

Local SEO for Beginners: Improve Your Visibility Online

2022-09-29T16:18:14+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   As a small or local business, it can be difficult to compete with big brands when it comes to being found on Google searches. As larger businesses (with bigger budgets) target the keywords you want to rank for, it can seem difficult to get to the top of search engine results pages (SERPs) to drive traffic and click-through. But, there is a way! Local Search Engine Optimization (SEO) can help your business be more visible in search results on Google. For example, local SEO could be your way to get found online to increase bookings and sales [...]

Local SEO for Beginners: Improve Your Visibility Online2022-09-29T16:18:14+08:00

2 Key Formulas for Understanding Your PPC Data

2022-09-27T10:43:01+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Pay-per-click advertising is a highly targeted and effective marketing tool. Still, to understand how it can work for you, there are certain metrics you need to track and formulas you need to know to calculate the true value of your PPC marketing efforts. Two of the most relevant formulas you need are Cost Per Click (CPC) and Return On Investment (ROI), but within those categories, there are several related formulas that will give you a better understanding of your PPC performance. When you delve deeper into the metrics that matter for PPC data, you'll find formulas for things like cost [...]

2 Key Formulas for Understanding Your PPC Data2022-09-27T10:43:01+08:00

The Ultimate Email Marketing Guide for Beginners

2022-10-03T10:16:55+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Email marketing is one of the oldest forms of digital marketing, and there's a reason for that - it works! Using the power of email, businesses can connect with customers, build brand awareness, encourage brand loyalty, and nurture prospects to become paying customers.  Since the coronavirus pandemic, email has become even more important to consumers as a way to keep up with brands. DMA's Consumer Email Tracker 2021 report found that for the first time, the relevance of received messages (55 per cent) became the main reason consumers like brand emails, surpassing discounts and offers (53 per cent). [...]

The Ultimate Email Marketing Guide for Beginners2022-10-03T10:16:55+08:00

3 Ways to Create Mobile-Friendly Content

2022-08-30T14:04:12+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   It's no secret that mobile traffic continues to soar. According to Statista, mobile accounts for 51.92% of all web traffic, and mobile usage typically surpasses desktop use, affecting everything from shopping to communication behaviours. Despite this widespread use of mobile devices, some marketers have yet to optimize their websites, ads and images for mobile success. If your mobile optimization efforts are still lagging behind, here are three ways to ensure you're ready to face a mobile-heavy marketing world.   1. Optimize Text To create mobile-friendly content, you first need to understand how people read content [...]

3 Ways to Create Mobile-Friendly Content2022-08-30T14:04:12+08:00

How to Make Money Online with Google Ads in 2023

2022-08-25T12:08:20+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   A common mistake of many marketers is to follow the pack. We hear there are specific ways to do things and choose to follow these rules instead of forging our paths. That isn't necessarily a bad thing. After all, these conventional approaches are proven to work, aren't they? Google is famous for its algorithms and for keeping things fair in the best interest of its users. However, as a business fighting for rankings, all is not fair in a digital war. It's important to appear high in searches, so your content, product, or service [...]

How to Make Money Online with Google Ads in 20232022-08-25T12:08:20+08:00

How to Perform an SEO Audit

2022-08-24T16:30:14+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you know how well your website is performing? SEO experts know the importance of regular audits, but for many of us who only have a basic knowledge of SEO, it may seem like a daunting task. However, in today's world of digital marketing, it's becoming more important to have a clear understanding of this. In this blog, we'll give you tips on how to perform an SEO audit (like an SEO audit checklist) and learn more about the latest tools and get tips for a better understanding of the what, where and why [...]

How to Perform an SEO Audit2022-08-24T16:30:14+08:00

10 Ways Online Learning Can Transform Your Business

2022-08-10T10:41:04+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   For your business to stay competitive and attract employees, it needs to offer learning and development opportunities that advance careers. In this new era of flexible and hybrid working, online learning is becoming even more important as a way to upskill and transform your workforce. It’s not enough to offer basic training or hope people can learn ‘on the job’. Today’s employee wants a roadmap to career advancement, which includes personalized training in skills required in a digital age. According to Training Magazine, the top 100 organizations that excel in training have a mean training budget [...]

10 Ways Online Learning Can Transform Your Business2022-08-10T10:41:04+08:00

Digital Marketing Jobs: How Universities & Colleges Can Prepare Students

2022-08-08T14:25:48+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Search engine optimization, return on investment, cost-per-click, and conversion rate are common terms used and understood by marketers. And that's just the tip of the iceberg when it comes to the knowledge required in a marketing role. The need to be digitally transformed has accelerated across industries - even more so since Covid-19 forced companies to direct marketing activities online. This means that organizations need marketing graduates with digital skills to drive brand awareness, generate leads and grow revenue. The problem is many graduates are leaving universities and colleges without the digital skills companies require. [...]

Digital Marketing Jobs: How Universities & Colleges Can Prepare Students2022-08-08T14:25:48+08:00

Best Times to Post on Instagram

2022-08-01T10:26:13+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   You might be using Instagram to entertain your friends and family—or you could be using the platform to promote your brand or business. Either way, if you're regularly posting on Instagram, you should ask yourself a few questions. What is the best time to post on Instagram? Are you using a calendar to schedule your posts on the right day and at the right time? Are your videos and imagery up to scratch? And are you fully engaging with your audience? With one billion monthly active users, Instagram boasts a treasure trove of potential prospects [...]

Best Times to Post on Instagram2022-08-01T10:26:13+08:00

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