Digital Marketing Professional

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/implementing-digital-strategy-how-to-ensure-it-doesnt-fail) Most companies don’t have a problem coming up with digital strategies for all areas of the business (corporate, departmental and functional). Whether these strategies are relevant or not is a discussion for another day. But what is interesting to explore is why and how these companies fail to implement these strategies. To find out why we’ve made a list of research-based common reasons and barriers to implementing and executing digital strategies. What’s the difference between digital strategy and tactics? First, let's look at what a digital strategy is and how it differs from tactics. A digital [...]

Article By: Digital Marketing Institute The way companies and employees work has changed. Since the pandemic, people want the opportunity to choose how they work whether that’s remotely or adopting a hybrid approach. However, this new way of working can be a challenge for companies and their L&D departments. Without a face-to-face approach to training, it can be tough to upskill your marketing and sales teams as the digital world continues to evolve. In this article, we’ll look at what companies like yours can do to train their remote employees, and why it’s important. Plus, we look at great examples of how companies [...]

Article By: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-history-and-future-of-marketing-attribution) Marketing attribution refers to identifying the specific actions someone takes to learn about your brand and buy your product or service. It's how marketers assess the value of the various channels or events that led to the conversion. Models for marketing attribution have been used for many decades, but as the needs of customers have changed and companies have undergone digital transformations, marketing attribution has evolved. Today, sales are made or lost with a click, so it stands to reason that attribution models need to accommodate the nuances of the digital world. What worked 30 years [...]

Article By: Steven Roberts (https://digitalmarketinginstitute.com/blog/the-definitive-gdpr-checklist-for-marketers) Many marketers are still confused when it comes to regulations around data privacy, especially the GDPR. There's a lot to take in, but how does it work in practical terms? The following marketer’s guide should help you get your marketing processes in order when dealing with GDPR regulations. For some background you might also want to read our overview of GDPR and Marketing and listen to our podcast with expert Steven Roberts on Data Privacy 101. GDPR Preparation Audit your data This guide is for marketers who work in companies that process information about EU citizens. Many companies based [...]

Article By: Brendan Almack (https://digitalmarketinginstitute.com/blog/the-value-of-tiktok-advertising) The growth of TikTok has been phenomenal. The user growth that they have achieved in only 4 years, took Facebook almost 7 years. Marketing on TikTok is becoming a must-have for brands. Still we can see that the challenge for TikTok (as it was for Facebook and every other social media app) is to make the shift from attracting an audience to attracting enough advertisers to make it a sustainable business. After all, advertising makes the World Wide Web go round. According to a dataset collated by Wolfgang Digital, it’s evident that while spend on TikTok has increased by 800% [...]