Digital marketing masterclass

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-do-a-competitive-analysis-in-digital-marketing) Staying ahead of the competition is a highly effective way to grow your business. It involves knowing the ins and outs of your competitors to identify ways you can outperform them to engage and influence customers. A digital competitive analysis is a key part of your digital marketing strategy. It helps you understand the digital strategies of your competitors so you can leverage your strengths and minimize your weaknesses to build and grow. Plus, you don’t need expensive third parties to help you do it, everything can be done in-house if you know how. So let’s look [...]

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/7-tips-on-getting-to-know-your-customers-better) Customers can make or break your brand. The ultimate goal of a great marketer is to have strong brand awareness, great customer reviews, and loyal customers that keep coming back (and push others to do the same). If you don’t make the effort to know your customers, your digital marketing campaigns are likely to become flatter than a glass of week-old Coca-Cola from a children’s party! If you fail to reach out to customers with personalized messaging and tailored experiences, your brand credibility will quickly diminish, as will your audience. The one-size-fits-all promotional approach of once upon a time will no longer do — and while [...]

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/your-2023-guide-to-social-selling) As prospects go online to find information and communicate, businesses are turning to social media to engage and influence new and existing customers. Social selling is just that, using online channels to target prospects and build relationships. It’s a lifeline for salespeople looking to find leads and make connections with the right people. According to LinkedIn’s ‘Global State of Sales 2022’ report, about a third of sellers have closed deals over $500,000 without ever meeting the buyer face to face. Meantime, 89 percent of customers say they are more likely to consider a brand if a seller changes their way [...]