Digital Marketing Institute

What are the Top Content Marketing & SEO Trends?

2022-10-06T10:11:58+08:00

Article by: Clodagh O'Brien (https://digitalmarketinginstitute.com/)   Content marketing has come into its own in recent years. It's proven itself as an effective strategy to attract prospects, generate leads, and drive conversions for brands of all sizes. The beauty of content marketing is that it comes in many formats. Your content can be versatile and dynamic when in the right hands, from website copy to social media posts to blogs to videos.  An important strand of content marketing is SEO or Search Engine Optimization. SEO is crucial for your content strategy if you want to get it found on search engines. The [...]

What are the Top Content Marketing & SEO Trends?2022-10-06T10:11:58+08:00

What Tools Should You Be Using for Your Digital Marketing?

2022-10-06T09:11:50+08:00

Article by: Lyndsey Hall (https://digitalmarketinginstitute.com/)   Digital marketing is an exciting and fast-moving industry, and digital marketers know that there are many tools, platforms, and apps out there to help take your digital efforts to the next level. They can save you time, but discovering and testing the various options can be daunting and confusing, especially in an ever-changing industry with many emerging trends. We've gathered some old favorites as well as some tools to watch and consider adding to your digital marketing toolkit in 2022. Social Media Marketing Tools Influencer Marketing Tools Email Marketing/Marketing Automation Tools SEO (Search Engine Optimization) [...]

What Tools Should You Be Using for Your Digital Marketing?2022-10-06T09:11:50+08:00

How to Effectively Manage Multiple Social Media Accounts

2022-10-28T10:24:31+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Do you find it exhausting managing multiple social media accounts for your business every day? Whether you're a small business owner or social media manager at a large corporation, you'll be looking for ideas that will help you get the most out of your social media marketing activities. It's no secret among social media managers/users that jumping between different tools and accounts can be draining. It's common for social media marketers to manage several accounts for different departments or accounts on different platforms. Some accounts could be dedicated to sales, while others are used [...]

How to Effectively Manage Multiple Social Media Accounts2022-10-28T10:24:31+08:00

Local SEO for Beginners: Improve Your Visibility Online

2022-09-29T16:18:14+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   As a small or local business, it can be difficult to compete with big brands when it comes to being found on Google searches. As larger businesses (with bigger budgets) target the keywords you want to rank for, it can seem difficult to get to the top of search engine results pages (SERPs) to drive traffic and click-through. But, there is a way! Local Search Engine Optimization (SEO) can help your business be more visible in search results on Google. For example, local SEO could be your way to get found online to increase bookings and sales [...]

Local SEO for Beginners: Improve Your Visibility Online2022-09-29T16:18:14+08:00

A Guide to Instagram Influencer Marketing for Businesses

2022-09-28T15:15:58+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   It's not just big brands that can use Instagram for influencer marketing, although it may seem that way. Companies of all sizes can benefit from using influencers on Instagram as long as the ones you choose to work with are relevant and have influence in your area. By 2025, the number of global Instagram users is expected to reach over 1.4 billion, according to Statista. That's a lot of eyes on the social media network, and your business could capitalize on that popularity and usability with the help of influencers. The industries that tend to benefit most [...]

A Guide to Instagram Influencer Marketing for Businesses2022-09-28T15:15:58+08:00

What Is Conversion Rate Optimization (CRO)?

2022-09-27T16:12:34+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   Conversion Rate Optimization (CRO) is at the core of any successful digital marketing strategy. It is used to increase the percentage of visitors who take the desired action (conversion) on your website. It will likely encourage more of your website visitors to become engaged followers and purchasers. It can be challenging to start a conversion rate optimization strategy, but the benefits it offers can help you: Understand your customers better Improve customers' on-site experiences Maximize your PPC spend Maximize sales Increase return on investment Before we dive into exploring how CRO works (and offer 8 [...]

What Is Conversion Rate Optimization (CRO)?2022-09-27T16:12:34+08:00

2 Key Formulas for Understanding Your PPC Data

2022-09-27T10:43:01+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/)   Pay-per-click advertising is a highly targeted and effective marketing tool. Still, to understand how it can work for you, there are certain metrics you need to track and formulas you need to know to calculate the true value of your PPC marketing efforts. Two of the most relevant formulas you need are Cost Per Click (CPC) and Return On Investment (ROI), but within those categories, there are several related formulas that will give you a better understanding of your PPC performance. When you delve deeper into the metrics that matter for PPC data, you'll find formulas for things like cost [...]

2 Key Formulas for Understanding Your PPC Data2022-09-27T10:43:01+08:00

3 Ways to Create Mobile-Friendly Content

2022-08-30T14:04:12+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   It's no secret that mobile traffic continues to soar. According to Statista, mobile accounts for 51.92% of all web traffic, and mobile usage typically surpasses desktop use, affecting everything from shopping to communication behaviours. Despite this widespread use of mobile devices, some marketers have yet to optimize their websites, ads and images for mobile success. If your mobile optimization efforts are still lagging behind, here are three ways to ensure you're ready to face a mobile-heavy marketing world.   1. Optimize Text To create mobile-friendly content, you first need to understand how people read content [...]

3 Ways to Create Mobile-Friendly Content2022-08-30T14:04:12+08:00

Graphic Design Intro 1: Design Fundamentals

2022-08-30T13:07:47+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   You don't need a degree in graphic design to create amazing graphics. You just need to understand some basic graphic design fundamentals. That's what we're going to review in this article. There are four fundamentals of design: Colour theory Imagery Typography Composition   4 Fundamentals of Graphic Design You Need to Know   1. Color Theory Colour is a critical element to get right in your designs. It's used to attract attention, convey meaning, and of course, for aesthetics. We don't usually even think about the colours we look at; we judge things quickly [...]

Graphic Design Intro 1: Design Fundamentals2022-08-30T13:07:47+08:00

7 Traits of a Successful Digital Sales Leader

2022-08-26T12:21:27+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/)   What does it take to be a successful leader in digital sales? The marketing power that is available today due to digital growth and expansion doesn't mean that the traits of successful salespeople are redundant. It's a matter of translating traditional skills into an approach that is effective on a digital platform. In both the online and offline worlds, sales leaders drive performance. The greatest success here lies in combining digital tools with traditional methods. This means using all available tools to get the most from digital capabilities while not doing away with methods that have worked [...]

7 Traits of a Successful Digital Sales Leader2022-08-26T12:21:27+08:00

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