Digital Marketing

13 Amazing Examples of B2B Content Marketing

2024-09-20T12:07:26+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/13-amazing-examples-of-b2b-content-marketing)   Content marketing has become the champion of B2B relations. It is well suited to the longer sales cycles, where the customer is taking more time to research their options among competing companies. However, finding that perfect mix of excitement and intrigue for what can often prove to be a highly dry subject matter is never easy. To help you find your content marketing groove, here are 13 examples of amazing B2B content marketing for inspiration. 1. LeadPages LeadPages are in the business of designing landing page templates and testing services. The Strategy: LeadPages focused on the following [...]

13 Amazing Examples of B2B Content Marketing2024-09-20T12:07:26+08:00

YouTube SEO: Strategies to Rank Your Videos on Top

2024-09-20T11:36:32+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/youtube-seo-strategies)   YouTube is one of the world’s most subscribed social media channels. With endless scope for posting creative video content and campaigns for specific audiences, YouTube is an essential part of any brand’s content marketing strategy. But, to grow your YouTube channel and cut through the noise, optimizing your video content so it can be found in search results is essential. As one of the world’s biggest search engines, knowing how to navigate YouTube SEO will ensure your content ranks and is seen by your audience. Did you know? YouTube boasts around 2.6 billion active monthly users and only the top 10 [...]

YouTube SEO: Strategies to Rank Your Videos on Top2024-09-20T11:36:32+08:00

How to Use Marketing Automation Tools Effectively

2024-09-20T11:18:17+08:00

Article by: Dan Hughes (https://digitalmarketinginstitute.com/blog/how-to-use-marketing-automation-tools-effectively)   Today’s marketing automation tools are designed to streamline promotional processes, boost output, and drive growth. From email automation tools to social media schedulers, autonomous content creators, and beyond, these dynamic AI-powered tools - like ChatGPT - will prove invaluable to the ongoing success of your marketing strategy. By the end of 2023, the global marketing automation technology market value is set to exceed $25.1 billion. And, for good reason. Studies show that 80% of top brands and marketers confirm that marketing automation is one of the main contributors to their success. Intrigued? Here’s we’re going to look at the perks of using automation tools while [...]

How to Use Marketing Automation Tools Effectively2024-09-20T11:18:17+08:00

How to Write A Marketing Email

2024-09-20T11:17:22+08:00

Article by: Clodagh O’Brien (https://digitalmarketinginstitute.com/blog/how-to-write-a-marketing-email) There’s no doubt that email marketing is a powerful tool for any marketer. It’s an effective and simple way to nurture leads, retain customers and convert interest into a purchase. However, with so much content arriving in people’s inboxes on an hourly basis, it can be tough to stand out from the crowd. Anyone can write an email, but there’s an art to writing one that prompts clicks and conversions. So how do you write a good marketing email? In this blog, we will give you a step-by-step guide to creating an email that appeals to prospects and customers. [...]

How to Write A Marketing Email2024-09-20T11:17:22+08:00

The Cost of Social Media Advertising: Where’s the Value?

2024-09-20T11:16:22+08:00

Article by: Digital Marketing Institute (https://digitalmarketinginstitute.com/blog/the-cost-of-social-media-advertising-wheres-the-value) If you've ever wished you were a fly on the wall to see what your competitors are up to, here’s a bit of insight: there’s a good chance they’ll be investing more time in social media channels and money in social media ads. According to Statista, social media advertising spending in the U.S. is expected to reach over $94.4 billion in 2023 and social media spending accounts for $1 in every $3. By 2026, that spend is projected to hit a whopping $122.2 billion. There’s a good reason for that; the number of social media users keeps rising. By 2027, it's predicted that there will be [...]

The Cost of Social Media Advertising: Where’s the Value?2024-09-20T11:16:22+08:00

How to Become a PPC Specialist

2024-07-22T09:07:09+08:00

Have you been considering making the switch to a digital marketing career? One of the main challenges of the digital industry is that many of the positions are not as "standard" as other jobs. It could be sometimes confusing to break into the industry, as many roles don't necessarily have specific training, certifications or degrees. PPC (Pay Per Click) advertising needs an unusual mix of skills that can range from being creative, to highly analytical. And as the digital marketing industry becomes more specialized, the need for skilled PPC specialists is growing fast. In this article, we look at what does a career in PPC [...]

How to Become a PPC Specialist2024-07-22T09:07:09+08:00

7 Ways to Become the Best Digital Marketer

2024-07-22T09:06:08+08:00

In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half – 53% – of the world’s population can currently access the internet from various mobile devices, with 42%of people having access to the internet in general. With so many people playing, working, and shopping online, it's no wonder that digital marketing has moved to the forefront of the marketing department's priorities. From maintaining relevance in their customer's mind to building a profitable brand, companies, organizations, and businesses around the world are starting to invest a lot in digital marketing. [...]

7 Ways to Become the Best Digital Marketer2024-07-22T09:06:08+08:00

What Are the Career Options in Digital Marketing?

2024-07-22T09:05:04+08:00

Digital marketing is fast becoming the backbone of revenue generation in every company. Even traditional brick and mortar businesses are seeing the benefits of staying on top of digital marketing. So, who are these digital marketers? Where do they come from and what sort of education or experience do they need? The answers are as varied as the career options available, ranging from analytics to social media, and the skills required are equally vast and diverse. If you have any interest in digital marketing, it is likely that you already have skills you can hone in. Here some of the top jobs available and how [...]

What Are the Career Options in Digital Marketing?2024-07-22T09:05:04+08:00

How to Use Facebook Analytics

2024-07-22T09:03:07+08:00

For many people around the world, Facebook is one of the most useful and ubiquitous social media platforms for connecting with friends and family, as well as meeting new people with common interests. But for businesses, Facebook is not just about maintaining social connections. The social media platform can also be a crucial marketing tool. It lets businesses reach out to their target demographic and even get valuable insight into customer behaviour and preferences and what can be done to entice prospects to learn more or even purchase a product or service. All of these desirable results are contingent on getting the kind of [...]

How to Use Facebook Analytics2024-07-22T09:03:07+08:00

10 Effective Ways to Grow your Digital Career

2024-07-22T09:01:54+08:00

Are you a marketing professional who is just starting out? Are you looking to advance your digital marketing career, but you're not quite sure which direction to take or how to move forward? If so, you should be continually improving your skills to get a competitive edge. But what's the best way to go about doing so? Check out these interesting facts from HubSpot: 85% of working people are dedicating 30 minutes per week to job-specific learning exercises; furthermore, most professionals would like to devote even more time to self-improvement, but don't feel they have enough time. 68% of workers are using online learning [...]

10 Effective Ways to Grow your Digital Career2024-07-22T09:01:54+08:00

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